President – EYE Corp. Media
Jeff Gunderman is responsible for the company's U.S. operations. (EYE is the largest shopping mall media company in the U.S. with over 300 class A shopping centers and 9500 advertising panels as well as large format and mobile offerings).
Gunderman joined EYE in 2008 as Senior Vice-President – EYE Shop, where he was responsible for creating EYE USA’s sales and operations strategy and plans.His efforts included restructuring the sales organization and positioning operations and traffic teams for substantial organic growth and growth through acquisition. In January 2011 the company was able to make an acquisition that almost tripled the yearly revenue of the company.In 2011, he was promoted to Sr. VP & GM and in 2013 to President. He is responsible for the strategic direction of the company.
Prior to joining EYE, Gunderman spent 2.5-years as Vice President of Sales for Plum Benefits an on-line direct response media company specializing in moving distressed inventory for ticketed entertainment events through an on-line advertising and promotions model.Gunderman led the diversification of the business into new markets and business verticals resulting in doubling the client base, increasing revenue by 24% in the first year, improving receivables and expanding the business into its first new city.
Prior to that Gunderman held various sales, marketing and operations management positions including 12-years at Eastman Kodak Company where he worked his way up to Senior Sales Manager – New Business & Growth Markets. Amongst many accomplishments, Gunderman built a world-class CRM process enabling centralization of the customer database and revolutionizing the way Kodak was able to deliver marketing messaging to clients. He developed the first sales tracking process for tradeshows, enabling the company to track ROI, coordinated the largest product launch in the division’s history, stemming year-over-year share loss and increasing revenue and earnings by more than 5%. As Senior Sales Manager – New Business and Growth Markets, Gunderman merged 3-divisional sales teams into one creating a go-to-market model for government markets, and served as divisional lead on a special project to create a “SAP trade promotions module” to manage trade spend with Kodak’s largest retailers, targeting savings of $15MM to $100MM per year.
Gunderman has spent his career optimizing organizations for sustainable growth by building high performing teams, driving revenue and earnings and bringing efficiency and focus to the business.
Gunderman has a B.S. in Business Management from the University of Phoenix where he graduated with Honors and a 3.98GPA.