Work History

Work History
Oct 2008 - Present

President

EYE Corp. Media (USA) Inc.

Responsible for leading the U.S. operations for EYE Corp Media, an Out-of-Home media company with offices in New York, Los Angeles and Austin. EYE is the largest 3rd party shopping mall media company in the United States with media in over 300 premium shopping centers across 42 states including most of Simon Property Group, Westfield and Macerich.

  • Lead the strategic direction and day-to-day operations of the company.
  • Tripled the asset base and revenue in 3-years through acquisition and sales growth.
  • Developed Mobile Marketing and Social Media platforms. 
  • Focused on profitability and growth through operational efficiency, sales performance, new media introductions and strategic partnerships. 
May 2006 - Oct 2008

Vice President of Sales

Plum Benefits, LLC

Recruited to join the senior team and develop and implement business expansion plans for this on-line direct response advertising and marketing company. Charged with building both entertainment media sales and corporate business development teams and delivering revenue growth.  Charged with expanding the business into new verticals, and new geographies.

  • Expanded business into its first new city (Chicago) in only 8-months.
  • Expanded business into 2 new verticals (Sports & Attractions), and developed a launch platform for Concerts.
  • Increased advertising revenue and overall sales by 24% in first year after two flat years.
  • Doubled client base in first 12-months. 
  • Improved company receivables by 30-days.
  • Refined on-line order process to improve sales per account as much as 50%.
  • Recruited, trained and managed high performing 24-person media sales and corporate account teams.
Nov 2004 - May 2006

Director of Sales & Marketing

http://www.corestaff.com

Recruited to rebuild a regional sales team disbanded in 2001, establish a middle-market business and grow the existing national account base for this international executive recruiting/staffing firm.  Accountabilities included expanding and modifying the sales and operations team and model to support business growth.

  • Hired, trained, and developed high performing 6-person sales and 10-person operations team.
  • Managed P&L for 3 profit centers and over $10M in sales of $39M region that showed revenue growth of 3% ($1.2M) in 2005 and 2% ($750K) in 2006. 
  • Led international team in major account bids that included coordinating parent company in the U.K. 
  • Implemented new RFP/RFQ process and generated new national and international business opportunities of $190M (Emphasis in the financial services and technology industry).
  • Built middle-market business with margins of over 60% (vs. 30% for national accounts).
  • Refined operations model to increase efficiency and support new business opportunities. 
  • Regional lead on corporate team that restructured 9-sales regions and 54-sales people into national operating model, including standardizing sales goals, reporting, and training.
  • Awarded top Director of Sales in first year.
Jun 2003 - Nov 2004

Senior Sales Manager - New Business & Growth Markets

Eastman Kodak Company

Promoted to lead a cross-divisional team and create a plan to merge 3 government market sales teams into one.  Served as representative on core-team focused on creating a new SAP Trade Promotions Module to automate the management of trade spend with major accounts and cut operational costs.

  • Built Sales and Marketing Plan and Go-To-Market model for Government and Event markets.
  • Offered a promotion to “Director, Government Markets” to implement and manage the plan & team. 
  • SAP project targeted company savings of $15M to $100M. 
Dec 2001 - Jun 2003

Senior Marketing Manager

Eastman Kodak Company

Promoted to lead 8-product and marketing managers in a $400M film, paper, digital camera, printer, and software business.  Managed agencies, branding, product launches, sales tactics, and national tradeshows.

  • Delivered all projects on time and budget even in lieu of unexpected budget cuts each year.
  • Managed influencer program of 35 speakers delivering messaging at more than 150 events yearly.
  • Created a trade show sales program, selling $450K at the first show.
  • Advisor to worldwide launch team on $200M product launch.
  • Increased sales by more than $250K with major Japanese client.
  • Oversaw North American launch of company’s flagship digital camera.
  • Leader on “agency of record” search team, selecting new advertising agency for the division.
Nov 2000 - Dec 2001

Manager Direct Marketing & e-Business

Eastman Kodak Company

Promoted to oversee the design and implementation of a CRM process for the division.  Challenged to implement a direct marketing process that would improve the delivery method for customer messaging and promotions while delivering cost savings vs. direct mail.

  • Launched a world-class CRM process enabling the division to centralize the customer database, target promotions and eliminate over communication.  
  • Implemented a direct marketing model that saved over 30% vs. direct mail costs.  
  • Developed internal direct marketing skills, eliminating one agency and saving $600K per year.
  • Managed direct marketing agency relationships including RR Donnelley Direct.   
Jun 1999 - Dec 2000

Marketing Manager

Eastman Kodak Company

Promoted to manage a $250M product portfolio, and a 5-person marketing and customer service team.  Responsible for the North American launch of a premium color negative film brand to replace older technology with $90M in annual sales and 80% market share.

  • Executed world-class launch plan, marketing and sales collateral and helped adapt them for Asia, Europe and South America.
  • Drove $3.6M in profits with flawless execution of market-leading product launch including sales collateral, stemming year-over-year share loss and increasing revenue with price increase.
  • Saved $1M in liability and $250K in yearly costs by moving customer loyalty program on-line.
  • Managed key media agency relationships including agency of record Saatchi & Saatchi.  
Nov 1997 - Jun 1999

Product & Sales Development Manager

Eastman Kodak Company

Promoted to manage a $250M product portfolio and $90M premium film launch.

  • Key member of international team that developed pre-launch plans for worldwide product launch. 
  • Coordinated North American re-launch of Kodak’s entire premium color negative film business, including trade-trials, positioning, marcom and pricing strategy.
  • Worked directly with media agencies on positioning and pre-launch campaign development.
Aug 1995 - Nov 1997

Business Development Manager

Eastman Kodak Company

Promoted into key regional leadership function with responsibility for 30% of a $100M enterprise.

  • Led a 10-member regional sales team and delivery of regional sales goals.
  • Key Team Member in a dispersed leadership model driving 6% year-over-year regional growth.
  • Developed and implemented marketing programs to more than 10,000 customers in 9-western states.
  • Developed the Welcome Rewards program to convert accounts throughout North America. 
Apr 1992 - Aug 1995

Technical Sales Representative

Eastman Kodak Company

Hired to grow sales and provide technical product support.

  • Increased sales in $3.1M. territory by 7% each of 2 years developing it to a $3.5MM business.

Education

Education