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Work experience

Oct 2008Present

President

EYE Corp. Media (USA) Inc.

Responsible for leading the U.S. operations for EYE Corp Media, an Out-of-Home media company with offices in New York, Los Angeles and Austin. EYE is the largest 3rd party shopping mall media company in the United States with media in over 300 premium shopping centers across 42 states including most of Simon Property Group, Westfield and Macerich.

  • Lead the strategic direction and day-to-day operations of the company.
  • Tripled the asset base and revenue in 3-years through acquisition and sales growth.
  • Developed Mobile Marketing and Social Media platforms. 
  • Focused on profitability and growth through operational efficiency, sales performance, new media introductions and strategic partnerships. 
May 2006Oct 2008

Vice President of Sales

Plum Benefits, LLC

Recruited to join the senior team and develop and implement business expansion plans for this on-line direct response advertising and marketing company. Charged with building both entertainment media sales and corporate business development teams and delivering revenue growth.  Charged with expanding the business into new verticals, and new geographies.

  • Expanded business into its first new city (Chicago) in only 8-months.
  • Expanded business into 2 new verticals (Sports & Attractions), and developed a launch platform for Concerts.
  • Increased advertising revenue and overall sales by 24% in first year after two flat years.
  • Doubled client base in first 12-months. 
  • Improved company receivables by 30-days.
  • Refined on-line order process to improve sales per account as much as 50%.
  • Recruited, trained and managed high performing 24-person media sales and corporate account teams.
Nov 2004May 2006

Director of Sales & Marketing

Recruited to rebuild a regional sales team disbanded in 2001, establish a middle-market business and grow the existing national account base for this international executive recruiting/staffing firm.  Accountabilities included expanding and modifying the sales and operations team and model to support business growth.

  • Hired, trained, and developed high performing 6-person sales and 10-person operations team.
  • Managed P&L for 3 profit centers and over $10M in sales of $39M region that showed revenue growth of 3% ($1.2M) in 2005 and 2% ($750K) in 2006. 
  • Led international team in major account bids that included coordinating parent company in the U.K. 
  • Implemented new RFP/RFQ process and generated new national and international business opportunities of $190M (Emphasis in the financial services and technology industry).
  • Built middle-market business with margins of over 60% (vs. 30% for national accounts).
  • Refined operations model to increase efficiency and support new business opportunities. 
  • Regional lead on corporate team that restructured 9-sales regions and 54-sales people into national operating model, including standardizing sales goals, reporting, and training.
  • Awarded top Director of Sales in first year.
Jun 2003Nov 2004

Senior Sales Manager - New Business & Growth Markets

Eastman Kodak Company

Promoted to lead a cross-divisional team and create a plan to merge 3 government market sales teams into one.  Served as representative on core-team focused on creating a new SAP Trade Promotions Module to automate the management of trade spend with major accounts and cut operational costs.

  • Built Sales and Marketing Plan and Go-To-Market model for Government and Event markets.
  • Offered a promotion to “Director, Government Markets” to implement and manage the plan & team. 
  • SAP project targeted company savings of $15M to $100M. 
Dec 2001Jun 2003

Senior Marketing Manager

Eastman Kodak Company

Promoted to lead 8-product and marketing managers in a $400M film, paper, digital camera, printer, and software business.  Managed agencies, branding, product launches, sales tactics, and national tradeshows.

  • Delivered all projects on time and budget even in lieu of unexpected budget cuts each year.
  • Managed influencer program of 35 speakers delivering messaging at more than 150 events yearly.
  • Created a trade show sales program, selling $450K at the first show.
  • Advisor to worldwide launch team on $200M product launch.
  • Increased sales by more than $250K with major Japanese client.
  • Oversaw North American launch of company’s flagship digital camera.
  • Leader on “agency of record” search team, selecting new advertising agency for the division.
Nov 2000Dec 2001

Manager Direct Marketing & e-Business

Eastman Kodak Company

Promoted to oversee the design and implementation of a CRM process for the division.  Challenged to implement a direct marketing process that would improve the delivery method for customer messaging and promotions while delivering cost savings vs. direct mail.

  • Launched a world-class CRM process enabling the division to centralize the customer database, target promotions and eliminate over communication.  
  • Implemented a direct marketing model that saved over 30% vs. direct mail costs.  
  • Developed internal direct marketing skills, eliminating one agency and saving $600K per year.
  • Managed direct marketing agency relationships including RR Donnelley Direct.   
Jun 1999Dec 2000

Marketing Manager

Eastman Kodak Company

Promoted to manage a $250M product portfolio, and a 5-person marketing and customer service team.  Responsible for the North American launch of a premium color negative film brand to replace older technology with $90M in annual sales and 80% market share.

  • Executed world-class launch plan, marketing and sales collateral and helped adapt them for Asia, Europe and South America.
  • Drove $3.6M in profits with flawless execution of market-leading product launch including sales collateral, stemming year-over-year share loss and increasing revenue with price increase.
  • Saved $1M in liability and $250K in yearly costs by moving customer loyalty program on-line.
  • Managed key media agency relationships including agency of record Saatchi & Saatchi.  
Nov 1997Jun 1999

Product & Sales Development Manager

Eastman Kodak Company

Promoted to manage a $250M product portfolio and $90M premium film launch.

  • Key member of international team that developed pre-launch plans for worldwide product launch. 
  • Coordinated North American re-launch of Kodak’s entire premium color negative film business, including trade-trials, positioning, marcom and pricing strategy.
  • Worked directly with media agencies on positioning and pre-launch campaign development.
Aug 1995Nov 1997

Business Development Manager

Eastman Kodak Company

Promoted into key regional leadership function with responsibility for 30% of a $100M enterprise.

  • Led a 10-member regional sales team and delivery of regional sales goals.
  • Key Team Member in a dispersed leadership model driving 6% year-over-year regional growth.
  • Developed and implemented marketing programs to more than 10,000 customers in 9-western states.
  • Developed the Welcome Rewards program to convert accounts throughout North America. 
Apr 1992Aug 1995

Technical Sales Representative

Eastman Kodak Company

Hired to grow sales and provide technical product support.

  • Increased sales in $3.1M. territory by 7% each of 2 years developing it to a $3.5MM business.

Education

Portfolio

Professional Activities

Speaker: Lectured extensively throughout North America and the Caribbean on numerous topics including: Advertising, Mobile Marketing, Social Media, Business Strategy, and Trends in Technology.  Writer: Contributor to a number of magazines and on-line content providers including: Mobile Marketer, Rangefinder Magazine, Professional Photographer, and PhotoWorkshop.com.

Summary

EXECUTIVE MANAGEMENT MEDIA PROFESSIONAL with extensive experience in global sales & marketing, corporate development, business development, finance, strategy and both traditional and new media including digital and mobile. Experience in most key media categories. A results-oriented leader with a strong record of building and leading high-performing teams and committed to leading organizations to exceed goals. A demonstrated track record of increasing sales, and improving revenue and cost performance, and operational efficiency.

  • Strategic Planning & Tactical Implementation
  • Major Account Acquisition & Retention
  • Implementation of CRM including Salesforce.com
  • Launch of New Products & Services
  • Integration of Sales, Marketing & Operations
  • Entrepreneurial & Results Driven
  • Leadership & Management of Complex Sales Cycles
  • Direct Marketing & e-Business
  • Use of Social Networks to Enhance the Sales Process
  • Full P&L Responsibility

Professional Development

Professional Memberships / Groups:

  • OAAA (Out-of-Home Advertising Association of America) - 2008 to present 
    • STAR Committee Member - 2008 to present 
    • Interactive Committee Member - 2013 to present 
  • New York Ad Club - 2008 to present 
  • ICSC (International Counsel of Shopping Centers) - 2008 to present 
  • Global Interactive Marketing Association – 2008
  • Sports Marketing 2.0 – 2008
  • Society for Human Resource Management - 2004 to 2008
  • Human Resource Association of New York - 2004 to 2008
    • Benefits Special Interest Group - 2006 to 2008
    • Staffing Special Interest Group – 2005 to 2006
  • Professional Photographers of America - 1990 to 2004

Professional Courses:       

  • Value Based Inc. - Consultative Selling Skills - 2004, 2005, 2006
  • Value Vision Associates - Value Selling - 2003
  • Corporate Media Training - 1999, 2001, 2003
  • Kodak Technical Sales Training - April to September 1992

Bio

Jeff Gunderman

President – EYE Corp. Media

Jeff Gunderman is responsible for the company's U.S. operations. (EYE is the largest shopping mall media company in the U.S. with over 300 class A shopping centers and 9500 advertising panels as well as large format and mobile offerings).

Gunderman joined EYE in 2008 as Senior Vice-President – EYE Shop, where he was responsible for creating EYE USA’s sales and operations strategy and plans.His efforts included restructuring the sales organization and positioning operations and traffic teams for substantial organic growth and growth through acquisition. In January 2011 the company was able to make an acquisition that almost tripled the yearly revenue of the company.In 2011, he was promoted to Sr. VP & GM and in 2013 to President. He is responsible for the strategic direction of the company. 

Prior to joining EYE, Gunderman spent 2.5-years as Vice President of Sales for Plum Benefits an on-line direct response media company specializing in moving distressed inventory for ticketed entertainment events through an on-line advertising and promotions model.Gunderman led the diversification of the business into new markets and business verticals resulting in doubling the client base, increasing revenue by 24% in the first year, improving receivables and expanding the business into its first new city.

Prior to that Gunderman held various sales, marketing and operations management positions including 12-years at Eastman Kodak Company where he worked his way up to Senior Sales Manager – New Business & Growth Markets. Amongst many accomplishments, Gunderman built a world-class CRM process enabling centralization of the customer database and revolutionizing the way Kodak was able to deliver marketing messaging to clients.  He developed the first sales tracking process for tradeshows, enabling the company to track ROI, coordinated the largest product launch in the division’s history, stemming year-over-year share loss and increasing revenue and earnings by more than 5%.  As Senior Sales Manager – New Business and Growth Markets, Gunderman merged 3-divisional sales teams into one creating a go-to-market model for government markets, and served as divisional lead on a special project to create a “SAP trade promotions module” to manage trade spend with Kodak’s largest retailers, targeting savings of $15MM to $100MM per year. 

Gunderman has spent his career optimizing organizations for sustainable growth by building high performing teams, driving revenue and earnings and bringing efficiency and focus to the business.

Gunderman has a B.S. in Business Management from the University of Phoenix where he graduated with Honors and a 3.98GPA.