John Franklin

John Franklin


Over 10 years of marketing communications experience that includes account management, client engagement, site meeting planning, and media relations.Demonstrated success in business development, service and product promotions, and customer/client relationship building, and strategic planning. Areas of expertise:

  • Marketing Research and Strategy
  • Writing, Editing, and Public Speaking
  • Monthly / Quarterly Report Development
  • Conference Planning and Event Management
  • Training and Development
  • Digital Media Management and Social Networking

Work History

Work History
Feb 2009 - Present

Independent Consultant

Computer Science Corporation Global provider of technological services and solutions for government and private sector clients

  • Provide independent business analyses and recommendations for proposed contracting initiatives, government outreach efforts, new program development, and extended service campaigns 
  • Attend public policy briefings and legislative updates and compile summaries for senior staff; organizations include Center for New American Progress (CNAP); Center for New American Security (CNAS), Center for Peace and Security Studies (CPASS), and Georgetown University 
  • Review, edit, and revise newsletters, online articles, marketing collateral, and electronic content to ensure editorial consistency and alignment with corporate goals and strategic policies 
  • Lead strategy meetings with select staff to examine current policies and revise as needed to secure leads for future contracts

Hanover Research Council

Global research firm specializing in providing customized solutions for higher education

  • Direct international development efforts for higher education research firm and oversee establishment and development of business contacts throughout Europe and Australia/New Zealand
  • Lead development contact efforts to expand membership and prospects for international research company specializing in higher education research
  • Manage client and member relationships to ensure satisfaction and member renewal
  • Supervise quarterly contact and outreach efforts
  • Conduct market research of potential countries to determine potential for existing products and services
  • Oversee sales process from marketing, prospect identification, outreach, customization offerings, closing, and relationship management
  • Develop and deliver customized presentations to audiences regarding company policies, services, and products
Apr 2008 - Feb 2009

Director of Content Research

Corporate Executive Board
  • Task lead for audio/visual presentations regarding leading business trends (talent management programs, strengthening motivation and recruitment practices, improving retention strategies) using both proprietary information and trade press resources to ensure timely and accurate service delivery to C-suite clients
  • Led multimedia presentations and workshops based on best practice research and frontier marketing trends; had highest service delivery rating in unit for 4th quarter of 2008
  • Wrote speeches and delivered oral presentations to executive clients from multiple industries (banking, government, insurance, manufacturing, medical, telecommunications) to secure and expand membership plans through customized audio/visual presentations aimed at  addressing specific customer/market needs
  • Managed quarterly target list of at-risk and renewing members for action and outreach follow-up
  • Directed site visits and research efforts regarding client needs assessments, conducted Webinars and e-briefings to help clients improve business process alignment and cost reductions; routinely delivered trade show keynote presentations
  • Established and maintained relationships with key clients to improve service levels and direct resources to effectively address clients’ needs and goals; credited with netting $120,000 in annual dues from at-risk target list members
Aug 2007 - Apr 2008


Buck Consultants
  • Responsible for overseeing preparation and delivery of multiple client deliverables (print reports, audio-visual presentations, Web content, etc.) and managing client sub-projects to ensure customer satisfaction under different deadlines
  • Prepared responses for requests for proposals (RFPs) assessed feasibility of proposals and proposed timelines, and worked with team members to provide cost-effective information to clients and prospective clients regarding company capabilities and services
  • Leveraged experiences from multiple projects to provide expertise and superior service to new clients
  • Supported new business development initiatives through client contact, corporate outreach efforts, trade show promotion, service/methodology development, and superior client engagements
  • Interviewed, evaluated, and recommended candidates for practice and regional offices; positions included associate through VP-level applicants
Jan 2002 - Aug 2007

Project Manager

Association for Supervision and Curriculum Development
  • Conceived, researched, developed, and successfully managed creation of new product line for world-wide organization with annual sales forecast of $500,000
  • Developed and delivered presentations to senior and executive staff regarding industry trends, sales targets, and ongoing promotional strategies
  • Evaluated department IT requirements to determine needs assessment for upgrading existing IT systems for future Association Management System (AMS)
  • Evaluated proposed product lines for, marketability, cost effectiveness, and risk based on estimated customer counts, projected costs/profits, and past sales/promotion data for comparable products
  • Reduced annual inventory expenses by 10 percent through consolidation and obsolete product elimination
Jan 2000 - Jan 2002

Marketing Editor

Association for Supervision and Curriculum Development
  • Managed production and advertising of two premier market products: ASCD Curriculum Handbook and Journal of Curriculum and Supervision; responsible for annual print budget of $300,000
  • Reviewed marketing products for consistency, brand identity, and cost to evaluate feasibility and cost effectiveness of planned promotion strategies (catalogs, flyers, online postings, mailing lists, membership categories, etc.)
  • Wrote articles, promotional copy, and ad listings for newsletters, catalogs, and promotional flyers to highlight products, achievements, policies, and initiatives
  • Created and evaluated surveys aimed at identifying issues of importance to various customer categories and reviewed response data to determine trends and changes to customer preference profiles
  • Managed writing, editing, design, and printing of various four-color promotional mailings with circulations between 20,000 and 160,000 to meet targeted markets
  • Oversaw production of multimedia materials for targeted audiences (K-6 education, middle school educators, high school principals, etc.); products included online tutorials, CD-ROMs, and virtual learning materials
  • Tracked and managed response rates for various mailings to determine response rates for future promotional/targeted mailings


Jan 2008 - Apr 2008

PHR Certification Instruction

Certified instruction in following areas:

  • Risk Assessment
  • Strategic Management
  • Workforce Planning
  • Organizational Development and Behavior
  • Total Rewards Strategies



Member, Northern Virginia Toastmasters

Proficiency with MS Office

MS Excel MS Outlook MS PowerPoint MS Word SalesForce Social / Networking Media (Facebook, Linked In, etc.)

Statistical / Quantitative Analysis

Change Management Consulting