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Proven experience in complex negotiating, profits increase, operation costs reduction, brand positioning, long term commercial relations building and lean organizations. Ability to envision and create successful outcomes in complex situations Tenacious commitment to drive sales, profits and market share growth. Great capacity to quickly improve under-performing organizations

Work experience

Country Manager

Nobel Biocare

Responsibilities: Company leadership, market reestablishing, creation of loyalty in clients and employees, In charge of Import, Human Resources, Finances, Training, Sales and Marketing and legal areas. Achievements in the Position: - I defined Sales plan, Sales Policies, Salesmen qualification plan and their compensation, obtaining 40% Sales Increase; in the West zone 72% sales increase; 42% Sales increase to Dental Laboratories - I analyzed collection situation and I define recovery plan, recovering portfolio in 70%. - I analyzed the company operations and I defined work plans - Savings in Operation of 13% and Reduction of 40% in the Import time - Increase in Inventory rotation of 400% and Reduction in 95% material backorder - I negotiated collaboration contracts with the UNAM, the University of Baja California, the University Nuevo Leon and the School of Maxillofacial Surgeons - I segmented the market and I define differentiation plan - I defined qualification strategy: 5 courses of implantology in the country and Lectures Development - I increased 40% the attendance to the Annual Congress - I positioned the brand as leader in the market - I eliminated Frauds and robberies in the company by means of the analysis of the financial statements, modifying polices.

Oct 2005Feb 2002

Commercial Director

Avante Group

Responsibilities: I developed a new Division of businesses; I select suppliers in Korea, China and Japan, business supplying contracts. I established sales strategies for the market Achievements in the Position: I made the Sales plan - I segmented the market and I defined the niche and geographic area to develop, defining key clients to develop - Increase 20% sales of the group and Increase 40 new sales points. – I got Business contracts with the main flotillas - I obtained approval for tests of tires including 4 competitors - Business contracts with Sabritas, Bimbo, Primera Plus, Grupo Senda - I obtained 70% of the Laredo’s market share. I developed a determination system for tires useful life - I reduced in 20% Inventories

Apr 2002Apr 1998

Marketing, Ventures, Planing and Sales Director

Achievements in the Position: - Project management of Global Platforms (Delta, GMT800 and S-4300), Increasing Sales 300% - I coordinated the manufacturing lines transference from Spain to Mexico, reducing costs of transference in 32% - I was Regional manager in America for Volkswagen, I got reduction of the response time in 80% and Increase sales in 24% - Regional Manager for businesses in Mexico with Asian Companies like Toyota, Honda, Nissan-Renault ($132 M US), obtaining the account, with a benefit of $40 M US in Toyota - I did the feasibility study that Analyzes Manufacturing Capacity - Presentation of project that was based on the potential of Mexico for manufacture, I obtained Scholarship for MBA As Manager of Account - Responsible for the Platform S-4200 and J, increasing sales in 120% ship.