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A driven, charismatic and creative young professional with extensive experience in the creation and implementation of PR, marketing and social media strategies across multiple channels and client types, developing a presence across emerging platforms, as well as assisting with the management and booking process.

Work History

Musicland

Oct 2014Present

Publicity, Social Media and Marketing Consultant

An entertainment consultancy company with a focus on two main areas, music curation and venue marketing.

Selected responsibilities include:

- Event publicity and advertising covering all mediums, specifically online, centralised to Sydney

- Creating and managing ad campaigns via Facebook Business Manager, using insights and sales patterns to influence strategy

- Creation and implementation of social media strategies for venues and events with deliverables, keeping with shifting trends

- Curating live Facebook streams in-venue

- Working with designers to create custom Snapchat Geo-Filters

- Planning and formation of venue's newsletters via Mailchimp and MyGuestlist

- Creating time lapse and other video content to be used on social platforms

- Contracting and working with a designer to create effective artwork that connects with a desired audience and meets a clients brief

- Booking, producing and delivering advertising

- Using Xero accounting for invoicing and budgeting

- Update and maintain websites in Decal

Projects include: Flicks at The Greens, The Brewery Yard Markets, Street Food Circus

Cardinal Spin

Aug 2014Aug 2014

Work Experience

A full service communications agency, specialising in all areas of communications, public and media relations, publicity, events, and vip/celebrity engagement.

Selected responsibilities include:

- Pitch and develop key features, editorial and general publicity for key online and print media

- Detailed reporting to superiors 

I worked on the Golden Age Cinema project.

Shake Appeal

Jun 2012Jul 2014

Publicist

An era of publicity, marketing, consultancy, events management, artist management and social networking.

Selected responsibilities include:
- Develop and sustain relationship management with media. Pitch and develop key features, editorial and general publicity for all online media, street press and regional print media

- Develop and sustain relationship management with media. Pitch and develop key features, editorial and general publicity for all online media, street press and regional print media

- Scheduling, coordinating and facilitating artists promotional activities including interviews, photo shoots, meet and greets, live streams both on-ground and over the phone

- Coordinate all radio plugging of material as well as promotional activities across all tiers of radio: Commercial, ABC, Community and online stations. Employed as commercial radio plugger for all Shock Records roster

- Personally serviced Double J, triple j Unearthed, FBi, 2SER and Rage

- Writing press releases, bios and content for tours, albums and projects to be circulated to media outlets nationally and published online

- Collating of reports from the monitoring of media outlets and combining a post-campaign clippings report

- Assist with social media strategies and implementation for selected artists and festivals, as well as the day to day maintenance of the Shake Appeal socials

- Curating and creating promotional content, initiatives and EDM’s via Mailchimp

- Sourcing media partners for tours and events, connecting brands with a larger audience

- Co-ordinating festival app creation

- Assisting in the creation of timelines for a release or tour cycle and assuring the achievement of deadlines and milestones

- Assisting in the management duties of Regular John and Davey Lane, including song selection for track listing/singles, images, artist branding 

- Database management, including identifying and adding new targets

- Conducting festival meet and greets 

- Allocation of media album promos

- Extensive usage of Play MPE, AIRit

- Compilation of radio notes

- Answering all customer enquiries via the Fat As Butter info email

Projects include: Fat As Butter Festival, Davey Lane, Public Enemy, Come Together Festival, Good Charlotte, RUFUS, Citizen Kay, Chance Waters, The Tallest Man On Earth, They Might Be Giants, Harbour Party, The Vines, etc

Style & Image

Jul 2011Sep 2011

Intern

Style & Image is a national creative media agency that focuses on video, photography and creative project management.

Selected responsibilities include:

- Creation of campaigns to client brief

- Management of industry and client databases

Education

Australian Institute of Music

Jan 2011Jun 2012

Bachelor of Entertainment Management

This course combines excellent business management education with a creative focus. Course content meets the demands of today’s fast-paced and ever-evolving entertainment industry, examining both the artistic and the commercial sides of the business, as well as exploring the dynamic between the two.

Projects included establishing the Inaugural AIM Together Now Conference and after party as one of three project leaders

Volunteer Experience

Secret Garden 

Secret Garden is a collective effort of volunteers, artists, crew and patrons, all investing money and time into making it one hell-of-a festival with all proceeds going to charity.

Major Raiser

We organise awesome nights out, with awesome live music...for great causes. Causes that mean something to you.

Referees

Darren Ong

Musicland

Manager

0401 580 595

 

Nik Tropiano

Shake Appeal

Owner

0417 051 514

 

Jacob Annesley

Mushroom Promotions

Publicist

0416 517 476