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A deep rooted love, passionate, energetic, creative, driven, entrepreneurial, team motivated and hungry integrated Digital Marketer with a driving spirit for EVERYTHING DIGITAL, makes me an effective high-performing and results proven experienced professional. I am comprised of effective marketing techniques including but not limited to: social media channels, traditional marketing and digital marketing strategy. 

Operational, product and project manager, product owner and technical (IT) that produces company growth, brand awareness, strategy/strategic marketing developer, PR/public relations, press releases, streamline company vision, increase in ROI, demand generation, lead generation, consumer engagement, web development, UX and UI experiences, B2B, B2C, and e-commerce website development and maintenance from ground-up including mobile/tablet platforms. Developing, team management and leadership, optimizing, executing, delivering, accountability, maintenance, scope development and deliverability, deliver team expectations, lead scoring, collaborating with sales and IT departments in order to increase marketing objectives, company's goals and message alongside website designs, content creation, effective landing page execution with the ultimate goal being consumer engagement and retention.

While producing quality results in a fast paced environment, I use momentum to perform, be effective, create trust with brand consumers, be an industry and market trend leader, structure and leverage tools to increase efficiency and measurement and have a high degree of flexibility to learn and adapt to new ideas and the ever so fast changing and growing market trends and consumer behavioral characteristics.

Work experience

Oct 2009Jun 2014

Digital Marketing & Product/Project Owner and/or Manager/Branding Marketing

Diamond Wholesale Exchange
• Product Owner of the development and launch of high quality e-commerce platforms including web/mobile, which streamlined purchasing from in-store to website cataloged purchases and new create/design your concepts. • Project manager and product developer for the entire product life-cycle of the development of e-commerce and e-learning educational websites using strategic development including changes/problems/budget. • Created a new in-house customer database database to initiate e-mail campaigns – web and mobile from a "blank slate" and instituted A/B testing and customer surveys. • Developed and maintained a comprehensive social media strategy which defined specific social media- marketing techniques to be applied and increase visibility and traffic across all media platforms. • Increased daily Facebook user-engagement by over 400% in 30 days primarily through organic reach. • Increased Twitter followers by 200% in less than 30 days. • Used mobile & web tag management systems/platforms to integrate a more agile marketing process of consumer analysis and reporting then turning data into actionable information to develop optimization and U/I and U/X experiences including site performance. • Defined key performance indicators and implemented enterprise level measurement, analytics and reporting methods to monitor and gauge progress. • Transformed under-utilized websites into a mulch-faceted hub for both diamond education and ecommerce. • Improved overall profitability margins by increased online sales by 30% through data analysis and implementation of structured marketing campaigns. • Act as lead point of contact to account executives to ensure timely and effective execution of initiatives are in direct alignment with client expectations.
Oct 2007Oct 2010

Digital Product Development

Nadir Diamond Corporation
• Spearheaded & researched creative marketing concepts that broadened demographic base of young professionals ages 23-40 Initiated account development programs that targeted, penetrated, & lead business growth & market exposure creating a niche within the market. • Initiated and implemented and Google Analytic Platform to begin developing more integrated and comprehensive information from companies evolving website, tag management, user integration and U/X and U/I in order to lead further development growth and the creation of a future mobile and web e-commerce website. • Product Owner who developed and launched a more digitized environment to meet the needs of the new consumer base including the development phase of web and mobile platforms. • Took ownership of development issues and implemented changes swiftly to address the issue. • Conceptualized & transformed client's custom jewelry design dreams verbally and coordinated with master guild jeweler to create a physical custom piece. • Reorganized project management structures to incorporate product management structure advertising that led to a strong media presence including digital, outdoor, print and online presence based off of targeted marketing and market segmentation. • Launched and developed user-friendly fully interactive website with integrated customer support. • Account & Client Relations Manager Act as lead point of contact to account. • Utilized management tools such as Google Analytics, Google Tag Management and Google Universal which led to increased sales insights through marketing research, competitive analysis and tracking/reporting of user findings to asses campaign performance.
Jan 2009Aug 2009

Senior Brand and Product Developer Executive

Bangtangalang - Lifestyle Clothing
• Enhanced brand awareness through various marketing campaign efforts to enhance overall online presence resulting in increased valuation and ROI. • Developed/integrated overall brand strategy to increase product/ brand awareness by repositioning products and services within the marketplace. • Managed design development, accounts and vendors with budgets in the range of 13.8 million to 24.3 million. • Set the direction of brands through awareness of market research and consumer trends by constantly researching and following market trends and developments to stay ahead of the industry and be at the forefront by leading the industry in development market trends and forecasts. • Worked with design team to choose the pilot designs that maximized the brand image. • In charge of the clothing launch party at the Dallas House of Blues: Coordinating staff of 13 people including designers, models, makeup artists, celebrity appearances, MC, facilities staff, and promotions teams. • Presented all marketing and events budgets to the Founder/Owner. • Event coordinator for the launch of a lifestyle clothing brand that promoted the company's brand image of "Love for life, creativity, sex appeal, and freedom".

Education

Aug 2007Jun 2009

B.S in Political Science with an emphasis on International Relations

Southern Methodist University
Aug 2007May 2009

B.S. in International Studies with an emphasis on North Africa and the Middle East

Southern Methodist University
Aug 2007May 2009

B.A.C. in Creative Advertising

Southern Methodist University
2 class remaining in order for me to obtain my Advertising Degree. It would have also required one more full semester in addition to my graduating with my degrees in 2009 and unfortunately, the classes were not offered in the same semester, so it would have required an additional year to obtain the degree. Upon a heavy heart and guidance by the department at SMU, I chose to not obtain the degree and proceed forward with the degree I was obtaining in 2009.
Sep 2003Jun 2004

Communications

Tel Aviv University
A year abroad studying communications/public relations/international relations

Certifications

Jan 2014Present

Social Media Strategist

Social media marketing university
Jan 2014Present

Master Social Media Strategist Certification

social media marketing university
Jan 2014Present

Microsoft Office Career Advancement Bundle

2015Present

SEO KEYWORD

IT UNIVERSITY ONLINE
2014Present

MANAGEMENT INFORMATION SYSTEMS (MIS)

IT UNIVERSITY ONLINE
20132015

Project Management Professional (PMP)

IT University online

Skills

B2C

Marketing

social media marketing

In less than 30 days, increased user engagement on Facebook by 200% and Twitter by 400%.

NEW BUSINESS DEVELEOPMENT

Google Adwords

Online Advertising

Content Strategy

Facebook

Sales

Lead Generation

CRM

SEM

Product Management

Business Strategy

Advertising

SEO

Brand Management

Email Marketing

Integrated Marketing

Online Marketing

Strategic Planning

Leadership

Managed a team of up to 25 people.

Product Marketing

Competitive Analysis

Marketing Research

Brand Development

Entrepreneurship

Analytics

Brand Awareness

Google Analytics

B2B

Marketing Strategy

Business Development

Market Research

E-commerce

Social Networking

Digital Marketing

Social Media

Marketing Communications

Marketing

Customer Service

Community Outreach

Project Management

Product Development

Web Content Management

Team Building

References

Phillip Elliott

Leslie Moser

Lorna Tate

Portfolio