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Jessica Vogel

Marketing Professional

Summary

Marketing and strategy lead with a proven track record using data & insights to deliver sustainable growth. Passionate about consumer insights, innovation, and problem solving. 

Work History

August 2018Present

Sr. Marketing Manager - Food

Kerry - The Taste & Nutrition Co.

Manage the Innovation Process & Funnel for all Food end-use-markets (Bakery, Dairy, Meals, and Snacks) from ideation to launch. Lead a cross-functional team of food scientists, chefs, marketing, finance, supply chain and sales to move projects through the Innovation funnel. Review projects with Chief Technology Officer and technology leads quarterly. Develop sales playbooks with marketing & consumer insights for commercial launch. 

Support Food EUM strategy development & execution. Own and manage the account planning process for top 12 Meals EUM accounts. Marketing lead for select Strategic Growth Initiatives. in 2018 and 2019.

June 2017August 2018

Sr. Marketing Communications & Customer Engagement Manager - Meals

Kerry - The Taste & Nutrition Co.

Led the marketing communications strategy and plan for the Meals end-use-market. I was responsible for all aspects of marketing for my EUM including sales collateral development, website content, tradeshow organization, account planning, and customer engagements. I partnered with account managers to proactively take our customers consumer insight driven concepts showcasing our core technologies. 

In addition, I led the organization and relaunch of our Dry Dairy & Cheese powders portfolio with updated messaging, sales collateral, and product demos. 

January 2016June 2017

Marketing Communications & Customer Engagement Manager - Bakery & Dairy

Kerry - The Taste & Nutrition Co.

Responsible for assisting in the creation and implementation of the marketing communication strategy for Global and Strategic Accounts, managing tactical plans that showcase Kerry’s unique value proposition specific to the concerns of those accounts. 

 I developed and managed several external communication plans for both Kerry's clean label positioning and Kerry's dairy heritage. The campaigns positioned Kerry as an industry partner to deliver clean label solutions without compromise. Partnering with the technology leads and bakers, we identified the best solutions for our customer segments and promoted them through tradeshows, digital advertising, print media, Kerry.com, and through our customer engagements. Through our digital campaign, the Bakery page on Kerry.com became the most visited page for all of Kerry North America for 2016.

During this time I was responsible for the organization and execution of several major tradeshows - IDDBA, IBIE, and IFT. 

Apr 2014January 2016

Marketing Manager

Biospringer - A Lesaffre Company

Responsible for all aspects of marketing in the North American region. Developed the annual marketing plan and communication initiatives. Organized all tradeshows and customer engagements. Led re-branding for the North America region which included new logo design and website re-design. 

Worked with global counterparts and North American executive team to develop and implement our strategic plan. Created and enforced strategic initiatives for each market segment.

Opened and oversaw the first culinary center in the North America for Biospringer. Guided  the applications team to develop innovative and insight driven applications that met the needs of our customers and the market.

Developed Biospringer's first communication strategy to better inform customers and end-consumers about yeast extract and yeast derived ingredients.

Sep 2013Apr 2014

Marketing Manager - Global Accounts

Kerry - The Taste & Nutrition Co.

Supported the top 5 global CPG account commercial teams to execute key initiatives and tactics that were in line with the strategic plans. Led the development of the 3 year strategic plans, and monitored progress. Worked with account teams and management across regions to ensure goals would be met on time.

Led organization for key customer engagements and innovation sessions. Collaborated with R&D and applications to develop memorable customer working sessions.

Nov 2010Sep 2013

Market Research Analyst

Kerry - The Taste & Nutrition Co.

Responsible for market research for the Dairy & Culinary and Sweet business units. Managed category updates, monitored new product launches, and analyzed Nielsen data for product and overall market performance. Became the subject matter expert on several key markets including yogurt, prepared meals, snacks, and sauces.

Developed engaging trend presentations for customer presentations. Used data and market trends to guide innovation teams.

Assisted the M&A team with acquisition target research. Supported the management team on business cases, strategic planning, and various projects.

May 2009Nov 2010

Energy Analyst

Clearspring Energy Advisors

Coordinated and developed electric load forecasts that were RUS approved for cooperative borrowers. Designed and analyzed energy usage and renewable energy surveys for energy efficiency and load management programs.

Education

Jun 2008Aug 2009

Master of Science in Applied Economics - Market Research Track

Marquette University

Completed my degree through Marquette's five year BA/MS program.

Graduate assistant for two semesters where I proctored exams, graded, and assisted my professor in lectures. My master's essay was titled, "Income Disparities in Waist to Height Ratio and BMI in the U.S. Revisited."

Aug 2004May 2008

Bachelor of Arts in Economics

Marquette University

Member of the 2006 Spring semester at the Les Aspin Center for Government in Washington D.C. Participated in the College of Business collaborative program with the University of West Bohemia in Pilsen, CR during the 2008 Spring semester.  Also participated in women's rugby, Le Circle Français, Marquette Economics Association, and Sigma Kappa sorority.

Jul 2008Aug 2008

Certificate in Public Finance

London School of Economics

Attended classes during the summer session and received a certificate in Public Finance.

Interests

Yoga Alliance RYT-200 Certified Yoga Teacher & Co-Founder of Beloit Pop-Up Yoga

Volunteer Assistant Coach for Beloit Memorial High School Boys Swim Team