Marketing Communications & Customer Engagement Manager
Kerry - The Taste & Nutrition Co.
Responsible for assisting in the creation and implementation of the marketing communication strategy for Global and Strategic Accounts focusing on the Dairy and Bakery businesses, managing tactical plans that showcase Kerry’s unique value proposition specific to the concerns of those accounts.
Organize and manage tradeshow presence for Bakery and Dairy groups including IDDBA, IBIE, and IFT.
Launched and continue to manage the annual Taste Kit and Quarterly Taste Review promoting Kerry's flavor capabilities for the baking industry.
Managed the launch of the Inspiring Dairy campaign which included print and digital presence as well as new branding guidelines for the Dairy business.
- Re-branding of the Sprinkle King product portfolio
- Content development for the Bakery & Dairy business for use on Kerry.com and other digital platforms
-Launching of Biobake enzymes campaign for the North America market.