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Work experience

Apr 2008Present


  • Operate a home based business in an organized and professional studio space, which was conceived of and started from scratch in April 2008.
  • Manage an e-commerce website, including all shop activities such as customer service, product upload, order fulfillment/shipment, inventory management, cost analysis, marketing, manufacturing etc.
  • Manage an online presence with a frequently updated blog and e-newsletters that communicate company progress, new products, deals, and interesting information relevant to my target market.
  • Design jewelry that is made from recycled materials, practicing both my creativity and attention to detail when metalsmithing sterling silver necklaces, bracelets and earrings.
Nov 2008Present

Online Marketing Advisor

Human Dignity Initiative
  • Facilitated a 4 hour marketing session at a conference for Millennium Scholarship winners, brainstorming the ways HDI, a fledgling non-profit, could spread their message using online and offline marketing tools.
  • Volunteered as a member of HDI's advisory board, specializing in online marketing, social media, blogging and e-marketing.
Sep 2007Apr 2009

Layout & Marketing Specialist

North Shore News
  • Laid out all ad space in the newspaper according to client requests, required sections, colour and space availability, using strong attention to detail, diligence and technical skills.
  • Liased with sales representatives to satisfy client requests, with the responsibility of giving fair and equal consideration to both editorial content and paid advertising space.
  • Managed a constant influx of conflicting interests from sales reps, clients, and other departments in a patient and considerate manner.
  • Designed group wide revenue reports into condensed and manageable documents to assist the Director of Sales & Marketing's decision-making for special sections and Look magazine.
  • Updated and maintained a custom designed Facebook page on a weekly basis to bring awareness to community events and drive traffic to
  • Created content for and manage the communication of a bi-weekly custom designed e-newsletter to 3000 clients using online software, Constant Contact
  • Researched fashion and event editorial content for LOOK, a quarterly fashion/lifestyle magazine
Sep 2006Dec 2006

Marketing Communications Co-op

Unitron Hearing
  • Coordinated the input of web page content for 355 web pages on 6 websites in 4 different languages using Web Content Management software.
  • Organized marketing materials, including brand communication binders and promo items, for distribution to 30 global offices during the product launch of Element hearing aids.
  • Analyzed and summarized statistical data for 11 company websites, using business analysis skills to identify trends and make future web management recommendations.
Jan 2006May 2006

Marketing Coordinator

Paca Industrial Distribution
  • Spearheaded marketing campaigns with the design of promotional flyers, postcards, brochures and booklets using Microsoft Publisher and Adobe Photoshop.
  • Developed Microsoft Access database for 1500 customers to be used for tracking promotions, and facilitating customer communication.
  • Designed marketing presentations in PowerPoint of current marketing activities and delivered to sales staff and senior management.
May 2005Dec 2005

Marketing Coordinator

Billiard Wholesalers
  • Conducted market research on existing customers using telephone surveys to build customer relationships and gain insight into effective marketing techniques.
  • Created a customer database of 500 wholesale customers using Microsoft Excel.
  • Demonstrated analytical skills by examining sales data from QuickBooks to identify which products to promote and designed weekly fax and e-mail advertisements accordingly.


Sep 2003Aug 2007

Honours Bachelor of Business Administration

  • Accepted to the Co-op Option in 2nd year. Every other semester becomes a work term, for 3 terms, until the student graduates with a year's worth of paid work experience.
  • Chose Marketing concentration in 4th year, which allows for two semesters of concentrated study in the field of marketing.
  • Courses included Marketing Strategy, Marketing Communications, Global Marketing, Entrepreneurship, Business to Consumer Marketing, Sales Management and general business courses.



Prism Microsoft Office Certification

Wilfrid Laurier University

Ontario Hospitals Group Scholarship

Bluewater Health

Grade 8 Piano and Grade 2 Theory

Royal Conservatory of Music

Diageo Inc. Scholarship Plan

Diageo Canada

Software Skills

  • Proficient in both Mac and PC environments
  • Expert in Microsoft Office, including Word, Excel, PowerPoint, Access, Publisher, Outlook & Entourage
  • Expert in AdForce
  • Basic Photoshop skills
  • Basic HTML knowledge

Mission Statement

To incorporate value and integrity into my daily actions and words, by adhering to the principles of honesty, friendship, and inner strength. To recognize beauty everywhere and to appreciate nature by minimizing my ecological footprint on the Earth.

Social Media Skills

  • Maintain a weekly eco-fashion blog using Blogger 
  • Practice business analysis using Google Analytics
  • Use Constant Contact's e-mail marketing service to send monthly communications
  • Create Flickr albums for custom jewelry designs
  • Maintain Facebook Page to drive website traffic
  • Send Twitter updates to followers about ecocessories


  • Sustainability
  • Entrepreneurship
  • Snowboarding
  • Silversmithing
  • Organic Living
  • Marketing
  • Guitar & Piano
  • Knitting
  • Pottery
  • Reading
  • Gardening

She said...

“if you want beauty in your life, just make room and it will rush in.” – amy rubin


Sophie McDonald

"I have worked with Jessica on my upcoming e-newsletter and webpage over the span of the last four months. In that short amount of time she has generated much needed creativity and marketing research to enable me to launch an online site and increase my branding and sales potential in the booming modern kids industry.

I commend Jessica on her versatility and computer savvy on being able to achieve these results in just such a short amount of time- and am thankful to have worked with an individual as organized and diligent as she is."

Contact info available upon request.

Courtney Jacobsen

"Jessica has always displayed a high degree of integrity, responsibility, and ambition. She is definitely a leader rather than a follower. In addition to her excellent communication skills, she is extremely organized, reliable and computer savvy.

Jessica is a fantastic team player, always adding thoughtful and pivotal ideas to the group. She can also work independently and is able to follow through to ensure that the job gets done. She is flexible and willing to work on any project that is assigned to her."

Contact info available upon request.

Tara Tyreman

"I am honored to know Jessica Reiss as both a client and a fast friend. After recently working with Jessica to design her website for ecocessories, I have come to know the amazing woman behind this creative company.

As we began working together on her website, Jessica granted me complete 'artistic freedom'. This trusting commitment on her part demonstrated the type of person Jessica truly is - an inspiring creative force and a born leader.

Jessica is driven, hardworking and focused on furthering both her own career and the betterment of those around her. Her encouragement to be unique in the design of the ecocessories website not only strengthened my own abilities as a designer, but allowed me to do my best work."

Contact info available upon request.