Recognized expert in inbound marketing and audience segmentation, as well as brand management and strategic planning. Successful oversight of organizational rebranding. Effective creation and implementation of advertising presence, including management of social media presence. Initiated and managed direct response campaigns resulting in record setting response rates as high as 8%. Valued for creative problem solving abilities, as well as strong team leadership and vendor relationship management.
Jan 2006 - Present
Social Media and Marketing Consultant
Lead strategic social media courses through Alexandria Technical College’s Customized Training Center.Evaluate and establish strategic approach to social media as an inbound marketing tool.Assess existing marketing plans to incorporate both inbound and outbound strategies.
Mar 2011 - Present
Oct 2008 - Mar 2011
Marketing and Communications Specialist
Jan 2007 - Oct 2008
Senior Marketing and Communications Specialist
Led all direct response initiatives in both the consumer and business channels.Manage Unicel’s loyalty program.Initiate acquisition campaigns utilizing customer segmentation data.Establish and manage direct mail budget and campaign calendar.
May 2006 - Jan 2007
Marketing and Sales Coordinator
Assist sales team in contacting prospects, managed all marketing communications to clients and prospects. Designed and implemented direct mail marketing campaign. Coordination of American Tescor service program.