Jessica Critz

Jessica Critz


Recognized expert in inbound marketing and audience segmentation, as well as brand management and strategic planning. Successful oversight of organizational rebranding. Effective creation and implementation of advertising presence, including management of social media presence. Initiated and managed direct response campaigns resulting in record setting response rates as high as 8%. Valued for creative problem solving abilities, as well as strong team leadership and vendor relationship management.

Work History

Work History
Jan 2006 - Present

Social Media and Marketing Consultant

Lead strategic social media courses through Alexandria Technical College’s Customized Training Center.Evaluate and establish strategic approach to social media as an inbound marketing tool.Assess existing marketing plans to incorporate both inbound and outbound strategies.

Oct 2008 - Mar 2011

Marketing and Communications Specialist

Knute Nelson
Jan 2007 - Oct 2008

Senior Marketing and Communications Specialist

Verizon Wireless dba Unicel

Led all direct response initiatives in both the consumer and business channels.Manage Unicel’s loyalty program.Initiate acquisition campaigns utilizing customer segmentation data.Establish and manage direct mail budget and campaign calendar.

May 2006 - Jan 2007

Marketing and Sales Coordinator

RTW, Inc.

Assist sales team in contacting prospects, managed all marketing communications to clients and prospects. Designed and implemented direct mail marketing campaign.  Coordination of American Tescor service program.


2003 - 2006


St. Cloud State University



Inbound Marketing

Extensive understanding of inbound marketing and its implementation, including, but not limited to, the use of social media, and web traffic.

Microsoft Office

Extensive use of Microsoft Office, utilizing Word, Excel, Power Point, and Access.