Jessica Cohodes

Jessica Cohodes

Desktop Publishing and Tech Skills

MICROSOFT

Outlook • Word • Excel • PowerPoint • Publisher • Visio • Image Composer • Front Page • EPM • CRM • Access • SharePoint

ADOBE

Photoshop • InDesign • Acrobat

CITRIX

GoToMeeting • GoToWebinar

Summary

10-year Marketing, Communications and Media professional with an emphasis on building local sustainable communities.  Consummate networker with professional project planning skills, assimilating purposeful actions within budgetary boundaries to ensure replicable processes for organizational success. 

10 YEARS

marketing • communications • public relations • advertising • promotions

ORGANIZATIONAL DEVELOPMENT

strategy development • resource management • process integration • project management • publicity

WEBSITE & INTRANET MANAGEMENT

planning • implementation • maintenance • administration

DESIGN & WRITING

newsletters • white papers • case studies • collateral • presentations • articles • blog posts

MEDIA

print • web • email • e-commerce • social media

EVENTS, PROGRAMS & TRADE SHOWS

strategy • logistics • promotion

UNIQUE SKILLS

information synthesizing • audience-directed tone • strategy focused • objective driven • results oriented

Work History

Work History
2008 - Present

President, Executive Synthesizer

Transition Milwaukee

Executive Director for local grassroots organization focusing on transitioning communities from global dependence to local resilience in response to climate change, energy depletion and economic stress

  • Built over 650 memberships to date
  • Leading Board and Steering Committee in designing and catalyzing organizational development, administration, member enablement programs, alliance networks and neighborhood group support circles.
  • Develop organizational structure called Sociocracy for maximizing community solutions and participation in addressing sustainable systems of living in the areas of: food, water, shelter, governance, energy, waste, raw materials and economy
  • Event and meeting facilitation using open-space technology resulting in engaged participants and vibrant experiences.
  • Generate an Energy Descent Action Plan for Milwaukee, visioning ahead 20 years and back-casting with realistic steps toward plausible sustainable solutions
  • Assemble and lead subcommittes
  • Partner and network with other local sustainability organizations, businesses and individuals
  • Create and lead presentations, educational seminars and panel discussions
  • Design marketing materials, campaign strategies and processes
  • Moderate and administer website
  • Plan and proctor monthly educational seminars for all topics relating to local regenerative sustainability and social justice.
2010 - Present

Sales & Marketing Executive Management Assistant

Rockwell Automation/Allen Bradley

Executive Assistant that coordinates and supports efforts for the U.S. Sales and Marketing Division within global manufacturing company.

  • Manage all aspects of daily operations including travel, scheduling, and physical resources
  • Successful event manager for meetings and summits
  • Project liaison between U.S. Sales and other departments and divisions
  • Communications and collateral designer for departmental documents
2009 - 2010

Communications Manager & Event Coordinator

The Victory Garden Initiative

Media Relations Manager and Event Coordinator for grassroots movement supporting education and awareness of localized, sustainable food systems.

  • Generated press in several local publications such as The Shepherd Express, WUWM Lake Effect, and the Journal Sentinel
  • Co-organized a Memorial Day Victory Garden Blitz, procuring materials and volunteers resulting in the installation of 5,000 square feet of gardens across the metro area for schools, churches and residential yards. 
  • Group efforts received a Mayoral proclamation making Memorial Day Weekend the annual Victory Garden Weekend in Milwaukee
2009 - 2010

Virtual Freelancer

Marketing & Communications Freelance

Marketing, Communications and Media Freelancer for a variety of clients.

  • Concept and execute all aspects of marketing initiatives for client products and services
  • Initiate and manage member and client databases
  • Design media materials such as brochures, pamphlets, autoresponders, emails, newsletters, advertising kits and presentations
  • Copywrite creative for all materials, websites and blogs with an emphasis on SEO and PPC
  • Methods show proven results in generating new business, increased revenue and administrative efficiencies
2008 - 2009

Outreach & Education Manager

Paths to a Sustainable Future

Leadership role for 150 member grassroots organization dedicated to increasing self-reliance, relocalization and community involvement.

  • Plan and facilitate monthly educational seminars for all topics relating to sustainability
  • List serv moderator
2004 - 2008

Marketing & Communications Specialist

VCPI

Assembled and managed start-up IT company's first marketing department.  Directed successful marketing processes from ideation through implementation using project management best-practices and staff collaboration with positive bottom line results.  Replicable solutions decreased marketing spending and increased administrative efficiencies.

  • Promoted into position after 2 years of superior performance
  • Increased sales leads, secured company's leading industry position, and built lucrative replicable marketing models
  • Generated media presence in industry publications through strategic PR tactics, media relations and advertising placement
  • Translated complex technology information into understandable messages for general audiences in newslettersbrochures, presentations and website management
  • Implemented CRM database, built media lists and established flourishing relationships with over 100 national and state industry organizations
  • Generated product buzz planning internal and external events and trade show strategies; coordinated 35 trade shows per year
  • Spearheaded internal communications with an 'employees as channel to market' strategy including; intranet implementation, HR training models, employee incentive programs, events, and philanthropic campaigns
2002 - 2003

Communications Project Coordinator

Northwestern Mutual

Consultant that designed and executed communication campaign for field office technology rollout, helping earn the Windows XP Field Upgrade project a Northwestern Mutual Award of Excellence

  • Given additional responsibilities after 3 months of superior performance
  • Maintained client written and verbal communications and press kits, CRM database, and internal technology resource allocation
  • Decreased budget spending and obtained positive comments by regional office staff
2001 - 2002

Promotions Planning Assistant

General Mills

Planned and executed package promotions for the Wheaties and Cheerios franchise brands

  • Increased point-of-purchase and incentive sales
  • Project liaison between marketing functions and managers
  • Implemented and managed brand creative tactics
  • Identified strategic partnership opportunities
  • Negotiated promotional details with partners and formalized contract due diligence
  • Developed robust expertise for brand-side corporate methodologies and all non-traditional advertising methods including: sponsorships, sampling programs, direct mail, sweepstakes, self-liquidating and mail-in offers
1998 - 2000

Public Relations Intern

http://www.hiebing.com

Superior performance resulted in responsibility for client proposal preparation and instigation of the first paid company internship program

  • Built media lists and contacted editors
  • Assembled media kits
  • Authored company press releases
  • Conducted primary and secondary research
1998 - 2000

Resident Advisor / House Fellow

University of Wisconsin Housing

Live-in leadership position for 1100 residential hall students

  • Occupant student counselor
  • Academic resource
  • Outreach events director
  • Cultivated a respectful, culturally rich community of students that proactively sought out activities to enhance their academic, social, and recreational growth for which many won Housing Awards and Positions such as Resident of the Month, and Resident Events Coordinator

Education

Education
1996 - 2000

Bachelor of Arts; Journalism

VCPI Media and PR