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Work experience

Oct 2014Present

General Manager

20/20 Express

Perform sales, customer service, lab, and administrative work. Responsible for ordering materials and supplies, inventory control, home office reporting, establishing and monitoring lab production, store sales, and quality goals. Also responsible for establishing store budgets and cost controls, human resource functions(recruiting, training, coaching, and counseling). P&L control, A/R control, store facility maintenance, and establishing and maintaining positive doctor relationships.

May 2011Sep 2014

Retail Manager


During my first full year as the retail manager for this location, our sales increased 20%, taking the store to the next volume tier of $2M. Helped to roll out and train the store on the new digital Accufit system and keep the staff up to date with all improvements along the way. I lead the retail team to success by holding them accountable to their goals, leading by example by meeting and exceeding my personal sales goals, and showing our customers how much we truly care about their eyes and their shopping experience.

May 2009May 2011

Store Manager

David's Bridal

Effectively managed bridal conversion higher than the company average, while maintaining a registration to traffic percent above the company. Solicited customer feedback and understood customers' opinions, values, and expectations. Customer service scores were constantly higher than the company average. Analyzed and observed individual performance to ensure productivity and service standards were met. Identified opportunities for improvement and established goals and action plans; consistently coached under performers; supporting their development with supplemental training. Hired and scheduled staff to meet the changing needs of the business. Insightful and adept at identifying talent and high potential people.

Feb 2008May 2009

Store Manager

Alfred Angelo Bridal

Responsible for recruiting, hiring, and training of all staff members; conducted formal coaching sessions weekly with all specialists. Effectively utilized floor management skills to ensure each customer received a superior shopping experience; coached consultants in the moment to improve future relationships. Consistently achieved" New Business Generated" plans. Communicated and partnered with participating stores to put on successful bridal shows.

Jan 2005Feb 2008

Wedding Consultant

David's Bridal

Awarded membership in the President's Club each year with total sales averaging over $325,000 each year. Established meaningful relationships with customers while helping them with their purchasing decisions. Consistently practiced Customer Relationship Management by making follow up calls, setting comeback appointments, and sending thank you notes. Assisted management with coaching and developing new members of the sales team.

Oct 2003Nov 2004

Account Executive

Transwestern Publishing

Contributed to the development of $5. 67 million in sales in multiple directories. Performed cold calls to set appointments and assess the advertising needs of potential clients in order to effectively develop and conduct quality sales presentations. Assisted clients in conceptualizing and customizing effective advertisements, which would maximize their return on investment. Developed successful selling strategies and programs, while meeting and exceeding assigned quotas as well as individual goals.


Sep 1998Jun 2002

North Crowley High School