Jessica Ayala

Marketing Specialist

Work experience

Work experience
Aug 2014 - Present

Search Marketing Specialist

Havas Media International
  • Planning, Setting-up & managing new accounts from scratch.
  • Applied SEM Best practices to meet campaign goals on multiple KPI's focusing on bookings and lead generation.
  • Generate proposals and digital strategy for new business.
  • Managed accounts in multiple verticals including Luxury, Gaming & Hotels.
  • Analyzed & evaluated campaign performance through channels including, but not limited to Bing Ads, Google Adwords & Facebook Ads. 
  • Manage over 1M and counting YoY in media budget.
Jul 2012 - Jul 2014

Account Manager/SEM Strategist

Haystak Digital Marketing
  • Oversee accounts - analyzing search marketing campaign data making recommendations & optimizations for clients.
  • Controlled lead quality evaluating call metrics.
  • Drive account profitability and increase in online lead generation.
  • Managing PPC accounts for multiple clients, achieving great gains on all accounts, across most if not all metrics.

Mar 2010 - Jul 2012

Policy Analyst, Investment Analyst

Life Policy Dynamics, a Peninsula Insurance Capital Company
  • Responsible for the valuation and analysis of insurance policies.
  • Add profitability to existing portfolio's via market analysis and valuation methodology.
  • Focus on valuation methodology & analytic review of historical data.
Mar 2012 - Jun 2012

Public Relations Fellow

Ogilvy Public Relations Worldwide
  • Three month Fellowship under direct guidance of the Account Director of Social Marketing Group. 
  • Social Media Committee member for TEDxAdamsMorgan.
  • Managed Facebook and Twitter content.


2003 - 2008


University of Maryland



Kenshoo Master Search


Google AdWords Certification


NMI Level 1 Certification