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Work experience

Mar 2016Present

Search Manager

SapientRazorfish
  • Actively engages in understanding of search and social landscape and best practices.
  • Identifies areas of risk and opportunity through on-going analysis on large data sets.
  • Fosters beginning relationships with key publisher partners such as Google, Bing, etc.
  • Proactively proposes solutions to correct run rates and improve ROI.
Aug 2014Mar 2016

Search Marketing Specialist

Havas Media
  • Develops campaign components including keywords, copy, landing page selection, account structure etc.
  • Applied SEM Best practices to meet campaign goals on multiple KPI's focusing on bookings and lead generation.
  • Generate proposals and digital strategy for new business.
  • Analyzed & evaluated campaign performance through channels including, but not limited to Bing Ads, Google Adwords & Facebook Ads. 
Jul 2012Jul 2014

Account Manager/SEM Strategist

Haystak Digital Marketing
  • Oversee accounts - analyzing search marketing campaign data making recommendations & optimizations for clients.
  • Drive account profitability and increase in online lead generation.
  • Managing PPC accounts for multiple clients, achieving great gains on all accounts, across most if not all metrics.

Mar 2010Jul 2012

Policy Analyst, Investment Analyst

Life Policy Dynamics, a Peninsula Insurance Capital Company
  • Responsible for the valuation and analysis of insurance policies.
  • Add profitability to existing portfolio's via market analysis and valuation methodology.
Mar 2012Jun 2012

Public Relations Fellow

Ogilvy Public Relations Worldwide
  • Three month Fellowship under direct guidance of the Account Director of Social Marketing Group. 
  • Social Media Committee member for TEDxAdamsMorgan.
  • Managed Facebook and Twitter content.

Education

20032008

B.S

University of Maryland