Consumer Behavior Analysis [Fall 2011]
Led a street intercept survey at the Baltimore Running Festival, with a group of classmates to discover any potential market expansion for Vibram FiveFingers.
E-Business Marketing [Summer 2011]
Created a mock marketing campaign for Old Bay Seasoning, which utilized a combination of a Website to promote branding, Google AdWords, Search Engine Optimization, and Facebook with Web 2.0 tools include Involver's SignUp and Contest.
Principal of E-Business [Spring 2011]
Created a mock e-commerce online store, Artisan Book Store. It was used to utilize B2C strategy to promote and sell E-Books and E-Textbooks over the internet.