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Highly accomplished entrepreneur and consultant with more than 10 years of experience in branding and marketing new and established companies, brands, and world recognized elite fashion professionals.  With a strong emphasis on talent and new business development, corporate identity, and advertising.

Specialties: Broad-based field experience spans editorial and fashion advertising, fine art photography, television, music, publishing, celebrity and entertainment.

Work experience

Apr 2009Present

Freelance Photo Shoot Producer (Part-Time)

Creative Council Management
Sep 2003Sep 2008

Founder and CEO

Aartist Loft

Aartist Loft LLC is a startup talent management. and production company which became one of the most reputable and common names in the business, representing an elite roster of leading industry professionals, and producing high end advertising and editorial shoots with budgets ranging in the hundreds of thousands.

  • Scouting and signing top industry professionals, personally branding each talent creating maximum exposure, in turn selling their high end services through public relations and various media outlets.
  • In charge of acquiring and handling a vast network of clients, consistently exceeding revenue expectations reaching annual sales of over two million dollars.
  • Developing close relationships with key players in direct client base including advertising retailers, production houses, magazines, celebrity publicists, record labels, tv networks, movie studios, model and photo agencies.
  • Production of high priority photo shoots including all aspects of client and creative communications, concept, handling of budgets, wardrobe, props, equipment, studios, locations, licensing, castings, crew, air travel, transportation, accommodations, scheduling, layout and design.
  • Management of company inner workings including artists, employees, agency infrastructure, systems, finances, schedules, policies, and client relations.
Jan 2000Jul 2003

Senior Agent, Marketing Director

Art Mix NY
  • Management and representation of over 40 leading industry professionals in photography, styling , hair and makeup, each averaging salaries of $250,000 annually, with the most elite artists exceeding one million dollars per year.
  • Head of marketing responsible for seeking out, and signing our team of hair and makeup experts to large sponsorship contracts with beauty industry giants such as Garnier and Sephora surrounding public relations, media spots, and consumer events.
  • Design, production, placement and distribution of the agency’s print advertising and talent comp cards, including direct marketing planning, and management of client feedback and follow-up charts.
Feb 1998Jan 2000

Talent Agent, New Talent Development

Garren New York
  • Responsible for recruiting and developing new talent, creatingand reinventing unique profiles by assessing strengths and weaknesses through individual’s overall talent, character and artwork.
  • Consistently promoting talent to new and existing clients, introducing their latest artworks, and advertising their most recent jobs with celebrities and high profile clients.
  • Client liaison and intermediate assisting in developing on-the-go creative concept according to shoot specs and individual talent.
  • Management of all artist files including artwork, web content, portfolio lay out, resumes, bios, promo designs, and job schedules.




PC/MAC.  Microsoft:  Exchange, Word, Excel, Powerpoint, Outlook.  Adobe:  Photoshop, Illustrator, CS5,6, Dreamweaver.  Macromedia: Flash.  Intuit: Quickbooks, Quark