Work History

Work History
Sep 2014 - Present

Brand Development & Marketing

Grace, Life & Style - Connecticut 

Directing revitalization of brand identity for a high-end lifestyle retailer ($1.6m+ sales) to align in-store experience with online identity.

Conducting consumer & product research, analyzing sales and P&L to establish target audience, develop merchandising plan, UVP and create winning digital marketing strategy

Collaborating with design team and key stakeholders to develop and integrate brand strategy to elevate customer experience and market position.

Collaborating with stakeholders to develop digital media strategy focusing on engagement with target audience, promoting brand lifestyle and core values, customer acquisition, monitoring feedback to determine unmet market demands.

Managing project budgets, objectives and timelines to ensure timely achievement of company goals.

Oct 2009 - Aug 2014

Co-founder - Business Development & Engagement Manager

Brooklyn Taco Company - New York, NY

Established startup company, Brooklyn Taco Co; developed into an award winning business, dependent on social media, unique products & services, and customer service.

Completed competitive audit to identify market demand, establish UVP, and appropriate positioning for market entry

Collaborated with creative team to design brand collateral; signed off on all deliverables 

Researched and developed new products in response to customer surveys and social media engagement; all-natural meats, Meatless Mondays, seafood menu and gluten-free offerings increased monthly revenue by 30% in 2014

Partnered with identifiable brands to increase brand visibility: Brooklyn Industries, Broadway Bites, Grubstreet, Howcast, Tenement Museum, FirstWeFeast, Bar Donna

Managed 12+ sales and field marketing team members to promote brand experience  in-store, online, outdoor food markets, catering service, and collaborations.  

Grew revenue 70% YOY, built loyal social following (30K+ instagram), generated high-profile press coverage/editorial (NBC, CBS, FOX, WSJ, Gothamist), and maintained exceptional customer satisfaction (Yelp,Google, Foursquare)

Jul 2007 - Feb 2009

Case Manager

Boies, Schiller & Flexner - New York, NY

Case Manager - NYC

Jun 2006 - Jul 2007

Operations. Manager

J. T. Scott & Company - Connecticut

Managed distribution and logistics for wholesale jewelry business - Connecticut

Education

Education
2015 - 2015

Workshop

General Assembly

Information Architecture, Digital Ad Yield & Optimization, Basic Web Design

Aug 2000 - Mar 2004

Dual degree

College of Charleston

B.S. Psychology; B.A. Hispanic Studies

Skills

Skills

MS Suite, Social Media Platforms & Analytics, Trend research, BUFFER, Hootsuite, HTML, CSS,  Zendesk, Nimble