Brand Development & Marketing
Grace, Life & Style - Connecticut
Directing revitalization of brand identity for a high-end lifestyle retailer ($1.6m+ sales) to align in-store experience with online identity.
Conducting consumer & product research, analyzing sales and P&L to establish target audience, develop merchandising plan, UVP and create winning digital marketing strategy
Collaborating with design team and key stakeholders to develop and integrate brand strategy to elevate customer experience and market position.
Collaborating with stakeholders to develop digital media strategy focusing on engagement with target audience, promoting brand lifestyle and core values, customer acquisition, monitoring feedback to determine unmet market demands.
Managing project budgets, objectives and timelines to ensure timely achievement of company goals.