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I'm an award-winning storyteller and community-builder, with extensive experience creating digital media and authentic messaging that inspires audiences to engage with mission-driven companies and organizations.

I excel at audience engagement and content management because of the depth of my expertise in powerful written content and compelling media. I use best practices and manage teams to produce content for blogs, social media and websites. My media highlights include winning two Emmy Awards and two Golden Mike Awards for a documentary television series for youth which I wrote, produced and hosted (and developed complementary educational materials).

I’m passionate and knowledgeable about:

• Health, Wellbeing & Lifestyle

• Personal Growth, Sociology & Psychology

• Education, Career Development & Conscious Media

• Youth & Women's Issues, Sustainability & Social Change

Over the years, I have also honed my "superpowers" (AKA Clifton Strengthsfinder Results):

• Communication: From writing to conversation to multimedia, I'm passionate about infusing energy and creativity into ideas and bringing them to life.
• WOO (Winning Others Over): I love engaging people in content, causes and events using heart, humor and humanity.
• Individualization: Cultivating their unique talents, I have a gift for figuring out how different types of people can work together productively.
• Developer: I recognize and cultivate the potential in others, and experience new projects as alive with possibilities.

Work Experience

Nov. 2016Present

Content Strategist | Media Producer

Jessa Hurley Consulting

I provide consulting services, including content development, media production and social media strategy. Also available for P/T projects.

Current Client:

  • Engagement Specialist for KQED Education (NPR | PBS Affiliate) which  focuses on amplifying youth voice, making media, civic participation, and richer learning within and across the curriculum.

Other Recent Clients:

  • The Institute for Responsible Technology is a world leader in educating the public and policy makers about the health and environmental risks of GMO foods and crops. Content Manager and Writer for their Secret Ingredients film event and the 90 Day Lifestyle Upgrade online program.

  • Media Producer for, a philanthropic partner and non-profit accelerator focused on equality and human rights, healthy individuals and communities, a sustainable environment and quality education.
Apr. 2013Oct. 2016

Audience Engagement Manager

The Shift Network

The Shift Network is a transformative education company serving 1.3 million people worldwide with a mission to create a sustainable, healthy, peaceful and prosperous world.

  • Maximized audience engagement by strategizing with editorial, marketing and design teams in the creation of compelling digital content and global campaigns.
  • Managed new blog as part of a cutting-edge marketing strategy to build trust and awareness, with time-sensitive articles achieving upwards of 50,000 unique page views.
  • Reached up to 1 million users and engaged 50,000 in a single post by supervising social media — from concept to design to partnerships.
  • Wrote content for online courses and events, including The Winter of Wellness which attracted over 50,000 registrants.
  • Led quirky, energizing exercises on topics from employee wellness to "show and tell."
Jan. 2011Jan. 2012

Content Director | Media Manager

Pacha's Pajamas / BALANCE Edutainment

BALANCE is an EdTech firm that creates “nutritious” youth-centered entertainment — including videos, apps, books and music — promoting social and environmental awareness.

  • Developed and managed video, audio, animation, web (WordPress) and print content for youth-focused environmental "edutainment" platforms which received national awards.·      
  • Implemented successful audience engagement and social media strategies, utilizing press releases, blog posts, Facebook and Twitter. ·      
  • Supervised scripts and youth auditions for acclaimed audio book / musical album; Artists included actor / musician Mos Def, actor Cheech Marin and gifted young performers and activists from across the country.

Emmy Award-Winning Media Producer | Writer | Interviewer

“Best Places to Find Cash & Treasures” (Indigo Films/Travel Channel)
Produced and wrote a hit Travel Channel series on places to uncover real treasures across the country.

“Life Lessons: Be Inspected, Not Infected” (XETV/Fox6/UPN13)
Emmy Award for Best Educational Program. Produced and directed documentary on sexually transmitted infections and behavior change, told from the perspectives of youth.

“Life Lessons: A Dose of Reality" (XETV/Fox6/UPN13)
Emmy Award and Golden Mike Award for Best Documentary. Produced hour-long special about teens’ abuse of prescription drugs.

“Life Lessons: Truths and Consequences” (XETV/Fox6/UPN13)
Golden Mike Award for Best Documentary (Large Market). Emmy Award nominee for Best Documentary. Produced program about teen alcohol use and behavior change.

“Life Lessons: A Community at Risk" (XETV/Fox6/UPN13)
Produced hour special on the quiet spread of HIV/AIDS in the African-American community. Interviews from the hit UPN show, “Eve,” and an HIV-positive man who has unprotected sex with women he meets online.

“Invisible Threads” (Arctica Films, Ltd)
Wrote a story treatment and documentary proposal for Sir Richard Branson and his son on the effects of global warming on the Maasai tribes of Kenya.

Various Festival Videos
Produced videos for mission-driven festivals and concerts. Interviewed famous musicians, actors and visionaries including Bonnie Raitt, Joan Baez, Flea, Woody Harrelson and activist Julia Butterfly Hill.

“Democracy Matters” (Democracy Matters)
Produced and wrote promotional video and PSA to educate and engage students in clean and fair elections. Included interviews with NBA player / Democracy Matters’ founder Adonal Foyle.

“Command Decisions” (Michael Hoff Productions/History Channel)
Booked talent, including General Norman Schwarzkopf, for a History Channel television series. Coordinated production of show segments.

Video Samples

Blog, Sales Page and Social Media Samples

Accomplishments & Interests

  • Winner of  2 Emmy Awards for “Best Documentary” & “Best Educational Program”

  • Winner of 2 Golden Mike Awards for “Best Documentary” 

  • Webby Award & Webby Peoples' Choice Award for "Best Health Website"

  • Selected judge for the International Webby Awards

  • Content Marketing Specialist Certification from Digital Marketer

  • Preditor (Producer + Editor) Certification from Bay Area Video Coalition

  • 12+ Book titles published by major publishing houses

  • Franklin Covey's "What Matter's Most" Organization Management Certification

  • Recipient of the Common Council’s Mesa Refuge Writing  Residency Fellowship

  • Selected panelist for Pitzer College's "Women of Vision" symposium, SF Asian Art Museum

  • Co-Founder, Alameda Co-Working Collective

  • Founder, Davis Writers' Salon

  • Volunteer for Challenge Day, Sustainable Living Road Show, Lifestyles of Health and Sustainability (LOHAS), Earthdance International, GirlSource, CellSpace, V.O.T.E, and Circle of Life programs

  • Travels to India, Cuba, Tanzania, Dominican Republic, Thailand, Europe, etc.

  • Storytelling, improv, film, yoga, camping, reading, DIY crafts, digital media, youth empowerment

Published Books (Author, Editor, Creative Development)

Hired by major publishing houses to author books or do in-depth developmental editing:

  • Let Your Worries Go (Author; St. Martin's Press; Reprinted in German & Korean; Reprinted in a gift kit by Metro Books/Barnes&Noble.)
  • Burn This Book …and Move On With Your Life (Author; Andrews McMeel Publishing)
  • One Makes the Difference: Inspiring Actions That Change Our World (Co-Author, Environmental Activist Julia  Butterfly Hill; HarperCollins)
  • Climb Against the Odds: Celebrating Survival on the Mountain (Editor; with Mary Papenfuss; Chronicle Books/Breast Cancer Fund)
  • Great Pumpkins: Crafty Carvings for Halloween (Co-Author Peter Cole; Chronicle Books)
  • 52 Tricks and Treats for Halloween (Co-Author Lynn Gordon; Chronicle Books)
  • 52 Ways to Make a House a Home (Co-Author Lynn Gordon; Chronicle Books)
  • 52 Great Travel Tips (Co-Author Lynn Gordon; Chronicle Books)
  • 52 Amazing Science Experiments for Kids (Co-Author Lynn Gordon; Chronicle Books)— 1,000,000+ copies sold!
  • 52 Ways to Pamper Your Pets (Co-Author Lynn Gordon; Chronicle Books)
  • 52 Party Activities for Grown-ups (Co-Author Lynn Gordon; Chronicle Books)
  • 52 Relaxing Rituals (Co-Author Lynn Gordon; Chronicle Books)—1,000,000+ copies sold!


"Working with Jessica has been instrumental in helping our team raise the bar, and achieve huge successes in our television department... garnering numerous Emmy-award winning broadcasts. She is highly intelligent, capable, and dedicated to her crafts. She is always quick on her feet, with sensible reactions in all the circumstances I've seen her in. I feel confident in saying that Jessica is capable of handling any project with remarkable success. She has taught us so much!"
—Aaron Krummel, Director & DP, TV & Digital Film

"Jessica was extremely valuable to the team not only for her wonderful writing ability and creative ideas but also for her ability to manage a project and communicate the needs of the team to management."
—Deirdre Bianchi, Senior Vice President Scheduling & Program Strategy, CNBC / NBC Universal

"I worked with Jessa for four years and it was a true pleasure as I found her to be incredibly creative, a great writer and editor and a true team player who always had her eye on others feeling cared for and supported. With her extensive skillset she's a solid, caring, committed addition to any team."
—Ben Hart, VP Marketing & Media, The Shift Network

"I worked with Jessa for three years, most of that time as her supervisor, and loved every day of it. Jessa is widely skilled, deeply devoted, and I found her one of the easiest people to get along with. One of the gifts I most appreciate about her is her compassion and quick, intuitive understanding of what makes people tick, a quality that translates into skilled writing."
—Alison Marks, Director of Summits, The Shift Network

"Jessa is very bright, creative, innovative, and committed to getting to a great result. She's a pleasure to work with!"
—Stephen Dinan, CEO/Founder, The Shift Network

"Jessa is a top notch web producer that I worked with at Oxygen. She is passionate and professional."
—Keith Pope, Production Manager, Infinity Ward

“Jessica is a perfect storm of enthusiasm, professionalism, grace, intelligence, and overall awesomeness. You can't go wrong hiring her."
—Dixie Feldman, Editorial Director, MTV Networks, former Editorial Director, Oxygen Media

"I enjoyed working with Jessa. In her role as Content director, she was clear, sharp, and insightful, she was an able editor, and was always pleasant to work with."
—Daveed Benjamin, Managing Director at #TheOverweb 

Education & Certifications

Certified Content Marketing Specialist

Digital Marketer

Content marketing mastery course focused on content strategies that drive more visitors, engagement, and sales.

Career Transition Counselor Certification

Vicki Lind & Associates

(Finishes in Jan 2020)

Certified Video Preditor (Producer + Editor + DSLR)

Bay Area Video Coalition (BAVC)

A "Preditor" both produces and edits video — includes storytelling, DSLR videography, lighting, sound, editing, workflow, compression and output to web.

"What Matter's Most" Organization Management Certification


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