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Jess Genevieve Brown

Bilingual Communications professional specializing in Social Media & PR

Summary

I am a bilingual, pro-active and positive hard-worker known to go above and beyond to deliver results. As an expert problem solver who remains calm under pressure, I can always be depended on to offer consistent reliability.  

Skills

COMMUNICATION

Effective communicator and confident speaker. Skilled writer with experience in copywriting, editing and proofing. Eagle eye attention for detail. 

Organization / Project Management

Over 10 years applied experience working in administrative and organizational roles. Flexible, deadline driven multi-tasker with experience in project management. 

Digital MEDIA

Professional and extra-curricular experience in social media, blogging, SEO, coding, RSS, content creation/curation, analytics, online research, video production. Tech savvy. 

INTERPERSONAL

Self-confident, positive and outgoing. Assertive problem solver with a strong work ethic who performs well under pressure. Flexible, open to constructive criticism. 

Work EXPERIENCE

Social Media Publicist

MAKINGJGB.com
Jun 2013Present

Currently seeking opportunities as a remote worker in Chiang Mai, Thailand. Previously, worked remotely from Melbourne and the Sunshine Coast in Australia. I secured recurring contracts with a music venue and 4 music festivals 


Social Media

  • Social strategy development, implementation and team training.
  • Goal setting, planning, setting up organizational and scheduling tools.
  • Development of brand awareness and online reputation.
  • Community management, monitoring and engagement.
  • Content creation and curation strategies.
  • Analyzing metrics, A/B testing, reporting (ROI), Social performance tracking tools and worksheets. 
  • Designing, creating, managing promotions and Social ad campaigns.
  • Outsourcing of graphic design, web development and video production tasks. 
  • Influencer outreach.

PR

  • Press release writing, media relations and list building, CISION and story pitching.
  • Planning and coordinating publicity events, press conferences, red carpets.
  • Working with VIP clientele, managing public image, damage control,  escorting clients on red carpets, attending press junkets.

Communications

  • Writing, proofreading, editing. Attention to detail. 
  • Newsletters, eBlasts, drafting print/digital materials, preparing presentations.
  • Creation and maintenance of streamlined processes and organizational tools to encourage working smarter, not harder.

 

Manager, Communications

Academy of Canadian Cinema & Television | Canadian Screen Awards
May 2016March 2018

Head of Communications working with 4 other departments, bringing to life 25 live events during Canadian Screen Week, ending with the Canadian Screen Awards live broadcast (the 'Canadian Oscars'). 

Team Leader

  • Managed an Assistant, a Graphic Designer, 2 Coop students and seasonal volunteers. 


Project Management

  • Managed creation of a Theatrical trailer distributed to 9 theatres across Canada (2018). 
  • Managed creation of 130+ page Program Book (2017, 2018).
  • Managed projects made possible by a 250K Bell Fund Grant with a digital content agency. 
  • Managed Fan's Choice Award Live Voting Campaign with ExMachina (2017) and the Cogeco Fund Audience Choice Award Live Voting Campaign with Telescope.tv (2018). 
  • Created 'Creative Brief' system to streamline the timely delivery of over 200 print and digital materials within a 10 week period. 
  • Created approvals process to ensure internal departments, external vendors and sponsors reviewed and approved each piece of creative material. 
  • Created Communications Master List to organize, categorize, sort and track deadlines for all creative materials (ads, screen content, graphic designs, print materials, blogs, web content, video production).


Social Media Marketing, Email Marketing, Integrated Marketing

  • Grew Facebook & Twitter audiences by 10,000 followers; Instagram by 5,000. 
  • Daily content creation + curation on Facebook, Instagram & Twitter. 
  • Community management and engagement. 
  • Social metrics, A/B testing, Google Analytics. 
  • Creation/maintenance of content calendar, performance tracking sheets, content planning sheets. 
  • Mailchimp eBlasts and monthly newsletter (over 40% open rate).


Wordpress Website Development: 

  • Coordinated the launch of a brand new Academy.ca website in 6 weeks. 
  • Designed mockups, worked closely with developers to ensure accuracy, functionality and effective UX design. 
  • Data entry of over 700 nominee pages with headshots and bios, all of which were coordinated within 3 weeks. 
  • Website maintenance, updates, troubleshooting and quality control.

Community Manager 

Inspire9 (Tech Startup Coworking Space)
FEB 2013Feb 2014

Responsible for content creation and community engagement both online and offline within the coworking space, catering to tech entrepreneurs, small startups and freelancers.


Social Media

  • Curating content and copywriting on the topics of tech, startups, entrepreneurs


C
ontent Creation

  • Digital storytelling by way of documenting (images and video) and sharing daily events and member achievements within the space. Writing blog posts, newsletters and website copy.


Community Management

  • Gaining followers and growing the fan base across all social platforms.  Managing the online community and performed daily engagement.


Social Network Development

  • Helping to develop our internal social networking platform called 'Tribes’. Providing input for the design, putting emphasis on profiling each individual’s skills, interests and professional backgrounds. Facilitating community engagement through the platform. 

SOCIAL MEDIA & Publicity

The Corner Hotel
SEP 2010JUNE 2014

Working in the publicity office for Australia's bestselling live music venue, placed #13  in worldwide ticket sales for 3 years running. 


Social Media

  • Researching, copywriting and scheduling posts promoting up to 100 shows per month.


Press Releases

  • Researching and compiling accurate event, artist and venue details. Writing an average of 10 press releases per week. Sending press releases to large distribution lists of promoters, media and music outlets.


Media Lists

  • Responsible for creating a comprehensive Australian live music industry media list including over 300 contacts organized into 10 music genre categories.


Writing, Editing and Proofing

  • Data entry of all show details into print and website show listings. Attention to detail.
  • Editing and proofing all newsletter, web and print copy. Proofing all promotional materials for 100% accuracy before distributing to media and press outlets. 

Education

Public Relations - Postgrad

Humber College
Sep 2015Apr 2016

Planning, developing and executing effective public relations strategies. Developing skills in media relations, social and digital media, event planning, presenting and public relations writing.

Copywriting Short Course

RMIT University
2012

Participants collaborate as a creative team writing a variety of projects. Theory, strategy and creativity are put into practice generating ideas, articulating them into words, then writing copy according to the Anatomy of Body Copy as demonstrated in the course book.

Communications / Film Studies - Bachelors Degree

Carleton University
20032007

Learning how to evaluate, manage and influence the constant flow of messages from all directions; developing a significant skillset with real-world impact. Film Studies teach theory, criticism and practice of cinema, as well as applying critical approaches to TV, cinema, and new media. 

ACHIEVEMENTS

I left a broken home at the age of 15 and have been on my own ever since. I worked 2 jobs while attending high school. I was the school President in my final year. I put myself through University. I have travelled extensively and lived abroad for 5 years. I am responsible for all these achievements and am proud of becoming the strong, reliable, independent and fearless leader that I am today.