M.A. Strategic Public Relations, 2013
University of Southern California
B.A. Business Administration, 2010
A marketing and communications professional with a foundation in driving brand awareness, customer acquisition, and community growth through a transmedia (integrated) approach that leverages paid, earned, and owned media strategies.
Proven expertise in audience profiling, brand development, copywriting, community building, conversion optimization, email marketing, influencer collaborations, media outreach, social media engagement, strategic partnerships, and transmedia campaign planning.
Over the course of 10 months, collaborated with beauty blogger JKissaMakeup to grow audience from under 1,000 to over 40,000+ YouTube subscribers resulting in multiple offers from major MCNs including Maker Studios and Endemol Beyond.
Conducted in depth industry and audience research to develop brand guides for A.Marmer, Amanda Marmer, and Parker Daniels.
Developed and executed on digital marketing initiatives including native social media advertising, dynamic web retargeting, and email marketing to generate over $1 million in gross revenue for flash sale segments seen on Dr. Oz, The View, The Talk, Extra TV, E! News, The Real, The Today Show, and Wendy Williams Show.