Jerried Williams

 I n t e g r a t e d  M a r k e t i n g  &  G r o w t h  S t r a t e g i s t

Profile

A marketing and communications professional with a foundation in driving brand awareness, customer acquisition, and community growth through a transmedia (integrated) approach that leverages paid, earned, and owned media strategies.

Proven expertise in audience profiling, brand development, copywriting, community building, conversion optimization, email marketing, influencer collaborations, media outreach, social media engagement, strategic partnerships, and transmedia campaign planning.

achievements

Skills
8
Community Building

Over the course of 10 months, collaborated with beauty blogger JKissaMakeup to grow audience from under 1,000 to over 40,000+ YouTube subscribers resulting in multiple offers from major MCNs including Maker Studios and Endemol Beyond.

7
Brand Development

Conducted in depth industry and audience research to develop brand guides for A.Marmer, Amanda Marmer, and Parker Daniels. 

8
Digital Marketing

Developed and executed on digital marketing initiatives including native social media advertising, dynamic web retargeting, and email marketing to generate over $1 million in gross revenue for flash sale segments seen on Dr. Oz, The View, The Talk, Extra TV, E! News, The Real, The Today Show, and Wendy Williams Show.

professional experience

Work History
Nov 2014 - Aug 2015

Integrated Marketing - Excela Creative, Culver City, CA

  • Developed and executed integrated marketing campaigns including advertising, email marketing, influencer outreach, social media strategy, and strategic partnerships to grow client audience and generate revenue.
  • Managed client RFPs and led team of social media managers, designers, and web developers in the execution of client marketing campaigns.
Mar 2014 - Oct 2014

Creative Director - BAI PR, Hollywood, CA

  • Designed client media strategy and managed a team of 6 publicists and interns to build brand awareness for clients through top-tier media placements and guerrilla marketing.
Oct 2013 - Feb 2014

Digital Marketing Consultant - Questys Solutions, Irvine, CA

  • Researched industry trends and competitors to develop content marketing strategy and executed through original articles, white papers, social media, and targeted press announcements.
Jun 2013 - Sep 2013

Client Consultant - BWR PR, Beverly Hills, CA

  • Supported executives in media outreach for celebrity events, launches, and holiday promotions to increase brand awareness for clients including: RevoltTV, NuvoTV, and Roddenberry Entertainment.