Summary

  • Creator/Administrator of the social network theminiskirts.com; manager of brand strategy, presence and growth in the new social media.
  • Automobile sales and negotiation experience, as well as dealer online strategy, marketing & content management.
  • Diverse teamwork and deadline-driven experience with Buena Vista Home Entertainment production team (primarily Miramax/Dimension and Acquisitions), as well as four independent film productions.
  • Experience in category management; providing product space to sales ("movement") analysis and shelf reset strategy programs for both national and regional retail stores.

Work History

Work History
Aug 2007 - Present

Co-Founder/Manager

theminiskirts.com

Initially introduced web site as a wordpress blog, but quickly recognized that as a non-regional user based group, this all-girl MINI Cooper driving club needed a more socially dynamic online environment. Migrated URL to ning.com as a self-contained social i.d. network. Responsible for all aspects of the site, including all building, layout, design and branding (i.e. banner, logo, etc.), SEO and analytics tracking. Manage network on a daily basis, troubleshooting any problems. Additional "brand" responsibilities online include twitter.com and blip.fm presence (although we still await the killer music sharing aggregate site), as well as general participation in forum/blogosphere at large (i.e. mini2.com, motoringfile.com, laweekly, etc.).

Nov 2004 - Apr 2009

Sales/Internet Sales Mgr.

MINI of Universal City

Evolved responsibility from showroom floor sales to all online sales, marketing and content/inventory management. Originated non-factory (private) dealer.com web site (www.socalmini.net) for generating new regional leads (sales, service and parts) separate from the factory sponsored store site (www.miniuniversalcity.com). Managed daily leads, inventory, customer service and marketing responsiblities, including both main sites, as well as 3rd party partners (i.e. cars.com, autotrader.com, ebay.com, etc.), additionally posting vehicle images and providing copywriting for used car descriptions.

May 1998 - Jun 2001

Multiple Positions

Buena Vista Home Entertainment

Production Coordinator/Supervisor (Miramax/Dimension/Acquisitions Team):Responsible for project coordination and scheduling for all Miramax, Dimension and acquisition titles (Domestic and Int’l). Managed research and coordination of all source materials moving between BVHE Vault, Tech Services, the Studio and our post production vendors. Participated in trailer concept and development, including scripts, pacing, and music selection. Obtained legal clearance for trailers and music usage, including MPAA (Green band) clearance. Managed all invoice processing. Helped to develop the original idea and creative strategy for what became The Miramax Collection (catalog re-promotion).

Vault Coordinator (Rental Team):Assisted Production and Mastering teams in research and gathering of source materials, including all Rental Team deliverables (entering them into the Database and Vault). Coordinated the movement of these incoming Consumer Trailers to Mastering Producers. Assisted in updating the Vault Database during the course of a physical relocation of the entire Vault, requiring an entire shelf system reset and update of over 20,000 tapes. Developed and implemented reorganization plan for Vault Team Services.

Producer:Coordinating with Retail Marketing, produced In-Store Loops and reels for WAL*MART Stores’ (PICS Preview Program) and Target Stores. Also produced Sales/Marketing Reels, and worked as an associate producer for BVHE VSDA presentations. Researched production requirements for all Consumer/Demo Trailer Mastering, publishing these weekly for Domestic and Int’l Mastering Producers.

Dec 1997 - Feb 1998

Associate Web Master

http://www.bunim-murray.com

Assisted in development of site content for ABC pilot television series (Catch Me If You Can), including copy writing/editing as well as production of digital image library. Also created Real Audio sound bytes for use on web site and in live show recordings.

Jul 1996 - Dec 1997

Development Coordinator

The Amyotrohpic Lateral Sclerosis Association

Automated patient/donor acknowledgment letter system using. Updated ALSA database with daily contribution mailings. Printed and mailed daily acknowledgement letters. Provided training for new development assistant, including Windows 3.1, Word, ALSA database and acknowledgment system. Input and balanced daily donor cash/check amounts for Finance Department.

Oct 1994 - Jun 1996

Category Analyst

Heublein Wines Group

Trained in store level category management and industry proprietary software package (Spaceman). Traveled throughout the country providing analysis, technical support and training for the RBDG and partnering Distributors. Using space to sales analysis, the team reset store shelves nationwide for both national and regional retail stores including American, Kroger, Publix and Tom Thumb stores and others. Also responsible for Digital Image Library and total product database (over 20,000 UPCs) for “live” product reset strategy presentations.

Education

Education
May 1994

B.A.

University of San Francisco