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Get to know Jerico

JERICO is always helps the clients or corporations to Transforming brands and the business to exceed their objective by activating it through groundbreaking and unexpected ideas. 

Jerico were born as an Inspirational embodiment who is always in a constant  search towards Revolutionary ideas which become the ultimate weapon to create transformations. This perspective molds himself to consistently become as expert in his special area.

Jerico have worked 18 years with numbers of both well-established and start-up businesses,  handling upscale brands or corporations  such as (Lamborghini, SUBARU, Range Rover, Johnson & Johnson, PriceWaterhouse Coopers, BII-Maybank, Kalbe Nutrionals, Wall Street Institute, Russian Embassy, Suzuki, 4Life,, Pertamina PHE-WMO, BIOMEDIKA).

Jerico is portrayed as mature men regarded as high sociable and positively influential within his social circle as well as surroundings. Holding a genuine integrity which makes him to be successful in his professional career and also he always  up for any challenges lie ahead because the strong passion he have it in lives. This life passion is reflected thorough how he perceive world  and life as elements  that always evolve  and never settle at one point. the distinctive spirit drives him to excitedly share his knowledge and vibrant energy with surroundings. Moreover, He were merely known being wit individuals who perpetually bring the best out of himself and others. 

Work experience

August 2018present

Vice President - Division Head of Events & Sponsorship

pt. pembangunan jaya ancol, tbk           Pt. taman impian jaya ancol

Re-design Sponsorship program into B2B Partnership program to exceeds the commercial values and develops Initiative Project  together-with strategic project investor to deliver new content marketing for Jaya Ancol, to set brand relevancy and generate Traffics and Multiplication of the customer spending.  

november 2017july 2018

General Manager

PT. Pembangunan jaya ancol, tbk

Initiate the Brand Transformations for Jaya Ancol as the long term strategy and set-up the New Entertainment design with International events standard to exceed quick win strategy in short term.

Nov 2015october 2017

PARTNER & Managing Director


Strategically collaborate with MakkiMakki Brand Consulting - The Top Tier Consulting Firm.

Key Achievement :

  1. Partnership with the leading Brand Consulting in Indonesia (MakkiMakki Brand Consulting)
  2. New Thinking Methodology to Exceeding the brand and business objective
Jul 2010Oct 2015

Director (Founder)

Infame Bintang International

The Pioneer and the trend-setter of using Innovative and Modern Through-The-Line creative communications approach.

Clients: Subaru, Motor Image, Range Rover, Lamborghini, Suzuki, Capriasi,, Pertamina-WMO, Wall street, FLN, Biomedika, Kalbe Nutritional, Bii, Price Water-house Coopers, Johnson & Johnson Indonesia, CEPA Golf Community, 4Life Indonesia

Key Achievement :

1. Award-winning @Indonesia International Motor Show (Best Design & Build 2012)
2. Exceeding sales desire of Motor Image Indonesia beyond expectation (Confidence in Motion Campaign)
3. Impactful Brand Awareness in "HELLO EVOQUE Jakarta". (Range Rover became Top of Mind Premium SUV Car, Leading Market Share)
4. Transform the National Events Platform to exceeding the Suzuki Sales Target in Suzuki National Sales Events (POMS Suzuki 2014)

Feb 2007Jun 2010

Event Solution & Operation Manager


Helps the General Manager to re-design the Business model. Transforming Banquet Management to become Event Solution Company with Building Management. Introduce & Educate new business model to the company. Responsible in Creative Direction for inside-out. Organized & Supervised all the system procedure in business administration & technical Operation .

Key Achievement :

  1. Promoted Upperroom Jakarta as the Best Concert Hall from local-to- International Events (BOLSHOI, the Russian Ballet concert - Worldwide Class event, Tahiti 80's Concert, Glen Freddy in Concert featuring Tompi, FK-UI Jazz Concert)
  2. Increased Wedding Business revenue by improved creative wedding package and offered Wedding organizer as the solution.
  3. Sales Revenue grow rapidly with the concept of the Event Management that sells
Nov 2005Jan 2007

Vice President Director for Advertising & Merchandise Business unit

Media Movement (Arfyndo maha putra niaga group network)

Strategic Business Management. Responsible in Business Approval and Decision making for the Business unit. Responsible to President Director & Stake Holder Management.

Key Achievement :

  1. Re-design Business Model, from Merchandise supplier to become Business Solution. Good collaboration of the Bellow The Line Agency and Merchandise Creative Partner.
  2. New Client Acquisition and grow rapidly (Sampoerna, Suzuki, Telkomsel, XL, Astro TV, MNC, Telkom Flexy).
  3. Developed 2nd & 3rd branch office (Bandung, Surabaya).
Aug 2005Nov 2005

Business Development Manager

Parama Pandhyta Advertising

Set Up & Managing new marketing network for advertising industry. Supervised & Organized program for the sales team.

Key Achievement :

  1. Exceeding the sales target with big pipeline projects (Ogilvy for Promotional branding projects, The First Edition Agency for Mandiri Billboard, XL-cellular provider for Nation shop-blind branding projects)
Jun 2004Jul 2005

Account Manager

Communications Channel

Strategic Planner for Advertising campaign. Handled & Supervised Account Management team. Maintained Account Management Portfolio & Client Relations Management.

Key Achievement :

  1. Impactful Bellow the line campaign for SUZUKI dealers campaign (SUZUKI SWIFT - "It's a Boy Thing")
Jan 2004May 2004

New Business Development & National Event Manager

DBS Communications

Introduced & Helps the Company to developed new business unit. Responsible for Creative Direction for Events & New Alternative Media Buying.

Key Achievement :

  1. Proudly in Top 5 Radio Advertising media House (Good revenue performance).
  2. Helps Client (M-150 Sachet) gained the new market share from 3% - up to - 5% market share in powder energy drink (Indonesia market share).
Sept 2002Dec 2003

Event & Marketing Communications Consultant

Freelancer Consultant

Providing & Managed Event Marketing Campaign for The Group Network of International Executive Entertainment Club (1001club, Zen, Club 36, Alexis Hotel)

Key Achievement :

  1. The top of mind in the category of the International Executive Entertainment Club.
  2. Innovative & insightful events for International Executive Entertainment Club (Thematic & Tactical).
Mar 2001Sept 2002

Head of Talent Department

Pose Model & Talent

Talent Scouting, Casting for Models & Talent. Handling Promotion of the models & talent to clients.

Key Achievement :

  1. Successfully promoting models and talents for TV-Commercial industry & Print-Ad media channel.
  2. Increased Company revenue by producing high-profile models and selective catwalk events / fashion designer. Focused on TV-commercial Casting.



Bachelor, Communication


attained full scholarship (Sponsored by Media Movement).



IMAGO the modern school of advertising

attained full scholarship (Sponsored by Media Movement).



The Brand Camp Leaders Incubator

MakkiMakki Branding Consulting

Leadership & Management Training

City Training

Blue Ocean Strategy

Frontier Marketing

Best Design & Build

Gaikindo @Indonesia International Motor Show


Jerico personal particulars

  • Gender : Male
  • Date / Place of Birth : Jakarta, 06 January 1982
  • Nationality : Indonesian
  • Marital Status : Married
  • Religion : Christian