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Get to know Jerico

JERICO is always helps the clients or corporations to Transforming brands to exceed their objective by activating it through groundbreaking innovations and unexpected ideas. 

Jerico were born as an Inspirational embodiment who is always in a constant  search towards Revolutionary ideas which become the ultimate weapon to create transformations. This perspective molds himself to consistently become as expert in his special area.

Jerico have worked 17+ years with numbers of both well-established and start-up businesses  and gained prominence in handling upscale brands or corporations  such as (Lamborghini, SUBARU, Range Rover, Johnson & Johnson, PriceWaterhouse Coopers, BII-Maybank, Kalbe Nutrionals, Wall Street Institute, Russian Embassy, Suzuki, 4Life,, Pertamina PHE-WMO, BIOMEDIKA).

Jerico is portrayed as mature men regarded as high sociable and positively influential within his social circle as well as surroundings. Holding a genuine integrity which makes him to be successful in his professional career and also he always  up for any challenges lie ahead because the strong passion he have it in lives. This life passion is reflected thorough how he perceive world  and life as elements  that always evolve  and never settle at one point. the distinctive spirit drives him to excitedly share his knowledge and vibrant energy with surroundings. Moreover, He were merely known being wit individuals who perpetually bring the best out of himself and others

Work experience

Vice President - Division Head of Events & Sponsorship

pt. pembangunan jaya ancol, tbk           Pt. taman impian jaya ancol
August 2018present

Re-design Sponsorship program into B2B Partnership program to exceeds the commercial values and develops Initiative Project  together-with project investor to deliver new content marketing for Jaya Ancol, to set brand relevancy and generate Traffics and Multiplication of the customer spending.  

General Manager

PT. Pembangunan jaya ancol, tbk
november 2017july 2018

Initiate the Brand Transformations for Jaya Ancol as the long term strategy and set-up the New Entertainment design with International events standard to exceed quick win strategy in short term.

PARTNER & Managing Director

Nov 2015october 2017

Strategically collaborate with MakkiMakki Brand Consulting - member of Eqitus North Brand and Business Group Consulting as the strategic partner to develop, grow and manage a strategic brand activation consulting arm under TheBrandStellar to help companies enliven their brands.

Key Achievement :

  1. Partnership with the leading Brand Consulting in Indonesia (MakkiMakki Brand Consulting)
  2. Set the Brand Activation Platform / Methodology


Infame Bintang International
Jul 2010Oct 2015

Providing The Creative Communication Services for the companies or brands using Through-The-Line communications approach.

Clients: Subaru, Motor Image, Range Rover, Lamborghini, Suzuki, Capriasi,, Pertamina-WMO, Wall street, FLN, Biomedika, Kalbe Nutritional, Bii, Price Water-house Coopers, Johnson & Johnson Indonesia, CEPA Golf Community, 4Life Indonesia

Key Achievement :

1. Award-winning @Indonesia International Motor Show (Best Design & Build 2012)
2. Introducing SUBARU with new Concept of Confident in motion, exceeding sales desire of Motor Image Indonesia beyond expectation
3. Powerful and gained high impact in Marketing Brand Campaign of Range Rover EVOQUE "HELLO EVOQUE Jakarta". (Top of Mind SUV Car, Leading Market Share)
4. POMS Suzuki 2014, Transform the National Events Platform to exceeded the Suzuki Sales Target in Suzuki National Sales Events

Event Solution & Operation Manager

Feb 2007Jun 2010

Helps the General Manager to re-design the Business model. Transforming Banquet Management to become Event Solution Company with Building Management. Introduce & Educate new business model to the company. Responsible in Creative Direction for inside-out. Organized & Supervised all the system procedure in business administration & technical Operation .

Key Achievement :

  1. Promoted Upperroom Jakarta as the Best Concert Hall from local-to- International Events (BOLSHOI, the Russian Ballet concert - Worldwide Class event, Tahiti 80's Concert, Glen Freddy in Concert featuring Tompi, FK-UI Jazz Concert)
  2. Increased Wedding Business revenue by improved creative wedding package and offered Wedding organizer as the solution.
  3. Exceeded the objective of the Event Solution concept (Event Management that Sells the function hall)

Vice President Director for Advertising & Merchandise Business unit

Media Movement (Arfyndo maha putra niaga group network)
Nov 2005Jan 2007

Strategic Business Management. Responsible in Business Approval and Decision making for the Business unit. Responsible to President Director & Stake Holder Management.

Key Achievement :

  1. Re-design Business Model, from Merchandise supplier to become Business Solution. Good collaboration of the Bellow The Line Agency and Merchandise Creative Partner.
  2. Great Client Acquisition and grow rapidly (Sampoerna, Suzuki, Telkomsel, XL, Astro TV, MNC, Telkom Flexy).
  3. Developed 2nd & 3rd branch office (Bandung, Surabaya).

Business Development Manager

Parama Pandhyta Advertising
Aug 2005Nov 2005

Set Up & Managing new marketing network for advertising industry. Supervised & Organized program for the sales team.

Key Achievement :

  1. Hit the sales target, deliver Purchase Order for series of Big Projects (Ogilvy for Promotional branding projects, The First Edition Agency for Mandiri Billboard, XL-cellular provider for Nation shop-blind branding projects)

Account Manager

Communications Channel
Jun 2004Jul 2005

Strategic Planner for Advertising campaign. Handled & Supervised Account Management team. Maintained Account Management Portfolio & Client Relations Management.

Key Achievement :

  1. Created Powerful Bellow the line campaign for SUZUKI dealers campaign (SUZUKI Angpao for Dealers Campaign, SUZUKI SWIFT "It's a Boy Thing")

New Business Development & National Event Manager

DBS Communications
Jan 2004May 2004

Introduced & Helps the Company Management to developed new business unit. Managed & Supervised Events and Marketing team. Responsible for Creative Direction for Events & New Alternative Media Buying.

Key Achievement :

  1. Proudly in Top 5 Radio Advertising media House (Good revenue performance).
  2. Helps Client (M-150 Sachet) gained the new market share from 3% - up to - 5% market share in powder energy drink (Indonesia market share).

Event & Marketing Communications Consultant

Freelancer Consultant
Sept 2002Dec 2003

Providing & Managed Event Marketing Campaign for The Group Network of International Executive Entertainment Club (1001club, Zen, Club 36, Alexis Hotel)

Key Achievement :

  1. Helps the client become the top of mind in the category of the International Executive Entertainment Club.
  2. Helps the client created an modern events for International Executive Entertainment Club (Thematic & Tactical).

Head of Talent Department

Pose Model & Talent
Mar 2001Sept 2002

Talent Scouting, Casting for Models & Talent. Handling Promotion of the models & talent to clients.

Key Achievement :

  1. Successfully promoting models and talents for TV-Commercial industry & Print-Ad media channel.
  2. Increased Company revenue by producing high-profile models and selective catwalk events / fashion designer. Focused on TV-commercial Casting.


Bachelor, Communication


attained full scholarship (Sponsored by Media Movement).


IMAGO the modern school of advertising

attained full scholarship (Sponsored by Media Movement).



Full-range of experiences in the Top level management, medium - to - large scale company. Strong Leadership skills and good people management is his forte. Excellent in P/L scenario set-up and Managing Financial P/L.

Digital Marketing

Good developer of the digital Advertising campaign in comprehensive digital channels with brand central idea oriented.

Brand management

In-depth understanding of Strategic Brand+Branding Platform.


Award-winning of international events. Digital savvy in experiential marketing events.


The Best Millennium Manager (Nominated by ADOI Advertising Magazine). Advertising Best Innovator using Through-the-line concept.


The Brand Up-selling Expert


Strategic Marketing Expert. Marketing Enthusiastic and Good Evangelist in transforming brand & business knowledge.


The Brand Camp Leaders Incubator

MakkiMakki Branding Consulting

Leadership & Management Training

City Training

Blue Ocean Strategy

Frontier Marketing

Best Design & Build

Gaikindo @Indonesia International Motor Show


Jerico personal particulars

  • Gender : Male
  • Date / Place of Birth : Jakarta, 06 January 1982
  • Nationality : Indonesian
  • Marital Status : Married
  • Religion : Christian