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Get to know Jerico

JERICO is always helps the clients or corporations to Transforming brands to exceed their objective by activating it through groundbreaking innovations and unexpected ideas. 

Jerico were born as an Inspirational embodiment who is always in a constant  search towards Revolutionary ideas which become the ultimate weapon to create transformations. This perspective molds myself to consistently become as expert in my special area.

Jerico have worked 15+ years with numbers of both well-established and start-up businesses  and gained prominence in handling upscale brands or corporations  such as (Lamborghini, SUBARU, Range Rover, Johnson & Johnson, PriceWaterhouse Coopers, BII-Maybank, Kalbe Nutrionals, Wall Street Institute, Russian Embassy, Suzuki, 4Life, Fashion.biz, Pertamina PHE-WMO, BIOMEDIKA).

Jerico is portrayed as mature men regarded as high sociable and positively influential within my social circle as well as surroundings. I hold a genuine integrity which makes me to be successful in my professional career and also I always  up for any challenges lie ahead because the strong passion  I have in lives. This life passion is reflected thorough how I perceive world  and life as elements  that always evolve  and never settle at one point. the distinctive spirit drives me to excitedly share my knowledge and vibrant energy with surroundings. Moreover, I were merely known being wit individuals who perpetually bring the best out of myself and others

Work experience

PARTNER & Managing Director

TheBrandStellar
Nov 2015Present

Strategically collaborating with MakkiMakki Brand Consulting - member of Eqitus North Brand and Business Group as the strategic partner to develop, grow and manage a strategic brand activation consulting arm under TheBrandStellar to help companies enliven their brands.

Key Achievement :

  1. Partnership with the leading Brand Consulting in Indonesia (MakkiMakki Brand Consulting)
  2. Set the Brand Activation Platform / Methodology

Director

Infame Bintang International
Jul 2010Oct 2015

Providing The Creative Communication Services for the companies or brands using Through-The-Line communications approach.

Clients: Subaru, Motor Image, Range Rover, Lamborghini, Suzuki, Capriasi, Fashion.biz, Pertamina-WMO, Wall street, FLN, Biomedika, Kalbe Nutritional, Bii, Price Water-house Coopers, Johnson & Johnson Indonesia, CEPA Golf Community, 4Life Indonesia

Key Achievement :

1. Award-winning @Indonesia International Motor Show (Best Design & Build 2012)
2. Introducing SUBARU with new Concept of Sporty city car, exceeding sales desire of Motor Image Indonesia beyond expectation
3. Powerful and gained high impact in Marketing Brand Campaign of Range Rover EVOQUE "HELLO EVOQUE Jakarta". (Top of Mind SUV Car, Leading Market Share)
4. POMS Suzuki 2014, Transform the National Events Platform to exceeded the Suzuki Sales Target in Suzuki National Sales Events

Event Solution & Operation Manager

UPPERROOM Jakarta
Feb 2007Jun 2010

Helps the General Manager to re-design the Business model. Transforming Banquet Management to become Event Solution Company with Building Management. Introduce & Educate new business model to the company. Responsible in Creative Direction for inside-out. Organized & Supervised all the system procedure in business administration & technical Operation .

Key Achievement :

  1. Promoted Upperroom Jakarta as the Best Concert Hall from local-to- International Events (BOLSHOI, the Russian Ballet concert - Worldwide Class event, Tahiti 80's Concert, Glen Freddy in Concert featuring Tompi, FK-UI Jazz Concert)
  2. Increased Wedding Business revenue by improved creative wedding package and offered Wedding organizer as the solution.
  3. Exceeded the objective of the Event Solution concept (Event Management that Sells the function hall)

Vice President Director for Advertising & Merchandise Business unit

Media Movement (Arfyndo maha putra niaga group network)
Nov 2005Jan 2007

Strategic Business Management. Responsible in Business Approval and Decision making for the Business unit. Responsible to President Director & Stake Holder Management.

Key Achievement :

  1. Re-design Business Model, from Merchandise supplier to become Business Solution. Good collaboration of the Bellow The Line Agency and Merchandise Creative Partner.
  2. Great Client Acquisition and grow rapidly (Sampoerna, Suzuki, Telkomsel, XL, Astro TV, MNC, Telkom Flexy).
  3. Developed 2nd & 3rd branch office (Bandung, Surabaya).

Business Development Manager

Parama Pandhyta Advertising
Aug 2005Nov 2005

Set Up & Managing new marketing network for advertising industry. Supervised & Organized program for the sales team.

Key Achievement :

  1. Hit the sales target, deliver Purchase Order for series of Big Projects (Ogilvy for Promotional branding projects, The First Edition Agency for Mandiri Billboard, XL-cellular provider for Nation shop-blind branding projects)

Account Manager

Communications Channel
Jun 2004Jul 2005

Strategic Planner for Advertising campaign. Handling & Supervising Account Management team. Maintaining Account Management Portfolio & Client Relations Management.

Key Achievement :

  1. Created Powerful Bellow the line campaign for SUZUKI dealers campaign (SUZUKI Angpao for Dealers Campaign, SUZUKI SWIFT "It's a Boy Thing")

New Business Development & National Event Manager

DBS Communications
Jan 2004May 2004

Introduced & Helps the Company Management to developed new business unit. Managing & Supervising Events & Marketing team. Responsible for Creative Direction for Events & New Alternative Media Buying.

Key Achievement :

  1. Proudly in Top 5 Radio Advertising media House (Good revenue performance).
  2. Helps Client (M-150 Sachet) gained the new market share from 3% - up to - 5% market share in powder energy drink (Indonesia market share).

Event & Marketing Communications Consultant

Freelancer Consultant
Sept 2002Dec 2003

Providing & Managing Event Marketing Campaign for The Group Network of International Executive Entertainment Club (1001club, Zen, Club 36, Alexis Hotel)

Key Achievement :

  1. Helps the client become the top of mind in the category of the International Executive Entertainment Club.
  2. Helps the client created an modern events for International Executive Entertainment Club (Thematic & Tactical).

Head of Talent Department

Pose Model & Talent
Mar 2001Sept 2002

Talent Scouting, Casting for Models & Talent. Handling Promotion of the models & talent to clients.

Key Achievement :

  1. Successfully promoting models and talents for TV-Commercial industry & Print-Ad media channel.
  2. Increased Company revenue by producing high-profile models and selective catwalk events / fashion designer. Focused on TV-commercial Casting.

Education

Bachelor, Communication

ITKP
20042008

attained full scholarship (Sponsored by Media Movement).

Diploma

IMAGO the modern school of advertising
20062006

attained full scholarship (Sponsored by Media Movement).

Skills

Management

Full-range of experiences in the Top level management, medium - to - large scale company. Strong Leadership skills and good people management is his forte. Excellent in P/L scenario set-up and Managing Financial P/L.

Digital Marketing

Good developer of the digital Advertising campaign in comprehensive digital channels with brand central idea oriented.

Brand management

In-depth understanding of Strategic Brand+Branding Platform.

Events

Award-winning of international events. Digital savvy in experiential marketing events.

Advertising

The Best Millennium Manager (Nominated by ADOI Advertising Magazine). Advertising Best Innovator using Through-the-line concept.

Sales

The Brand Up-selling Expert

Marketing

Strategic Marketing Expert. Marketing Enthusiastic and Good Evangelist in transforming brand & business knowledge.

Certifications

The Brand Camp Leaders Incubator

MakkiMakki Branding Consulting
2016

Leadership & Management Training

City Training
2009

Blue Ocean Strategy

Frontier Marketing
2009

Best Design & Build

Gaikindo @Indonesia International Motor Show
2012

Award-winning

Jerico personal particulars

  • Gender : Male
  • Date / Place of Birth : Jakarta, 06 January 1982
  • Nationality : Indonesian
  • Marital Status : Married
  • Religion : Christian