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Get to know Jerico

JERICO started his career in advertising industry as an account manager before embarking on different journeys in different corporations holding several key positions with specific focus in strategic business development.

With 15 years of immensely diverse experiences in integrated marketing communication Jerico has helped various medium-to-large scale corporations transformed and exceeded their businesses and brands objectives through strategic brand-oriented marketing activities.

Well known as a brand-up-selling expert, Jerico founded Infame, a brand activation company that landed his success stories where he became a game changer in ‘through-the-line’ agency business landscape in Indonesia.

Work History

Nov 2015Present

Managing Director

TheBrandStellar

Strategically collaborating with MakkiMakki as the strategic partner to develop, grow and manage a strategic brand activation consulting arm under TheBrandStellar to help companies enliven their brands.

Key Achievement :

  1. Partnership with the leading Brand Consulting in Indonesia (MakkiMakki Brand Consulting)
  2. Set the Brand Activation Platform / Methodology
Jul 2010Oct 2015

Director

Infame Bintang International

Providing The Creative Communication Services for the companies or brands using Through-The-Line communications approach.

Clients: Subaru, Motor Image, Range Rover, Lamborghini, Suzuki, Capriasi, Fashion.biz, Pertamina-WMO, Wall street, FLN, Biomedika, Kalbe Nutritional, Bii, Price Water-house Coopers, Johnson & Johnson Indonesia, CEPA Golf Community, 4Life Indonesia

Key Achievement :

1. Award-winning @Indonesia International Motor Show (Best Design & Build 2012)
2. Introducing SUBARU with new Concept of Sporty city car, exceeding sales desire of Motor Image Indonesia beyond expectation
3. Powerful and gained high impact in Marketing Brand Campaign of Range Rover EVOQUE "HELLO EVOQUE Jakarta". (Top of Mind SUV Car, Leading Market Share)
4. POMS Suzuki 2014, Transform the National Events Platform to exceeded the Suzuki Sales Target in Suzuki National Sales Events

Feb 2007Jun 2010

Event Solution & Operation Manager

UPPERROOM Jakarta

Helps the General Manager to re-design the Business model. Transforming Banquet Management to become Event Solution Company with Building Management. Introduce & Educate new business model to the company. Responsible in Creative Direction for inside-out. Organized & Supervised all the system procedure in business administration & technical Operation .

Key Achievement :

  1. Promoted Upperroom Jakarta as the Best Concert Hall from local-to- International Events (BOLSHOI Ballet concert - Worldwide Class event, Tahiti 80's Concert, Glen Freddy in Concert featuring Tompi, FK-UI Jazz Concert)
  2. Increased Wedding Business revenue by improved creative wedding package and offered Wedding organizer as the solution.
  3. Exceeded the objective of the Event Solution concept (Event Management that Sells the function hall)
Nov 2005Jan 2007

Vice President Director for Advertising & Merchandise Business unit

Media Movement (Arfyndo maha putra niaga group network)

Strategic Business Management. Responsible in Business Approval and Decision making for the Business unit. Responsible to President Director & Stake Holder Management.

Key Achievement :

  1. Re-design Business Model, from Merchandise supplier to become Business Solution. Good collaboration of the Bellow The Line Agency and Merchandise Creative Partner.
  2. Great Client Acquisition and grow rapidly (Sampoerna, Suzuki, Telkomsel, XL, Astro TV, MNC, Telkom Flexy).
  3. Developed 2nd & 3rd branch office (Bandung, Surabaya).
Aug 2005Nov 2005

Business Development Manager

Parama Pandhyta Advertising

Set Up & Managing new marketing network for advertising industry. Supervised & Organized program for the sales team.

Key Achievement :

  1. Hit the sales target, deliver Purchase Order for series of Big Projects (Ogilvy for Promotional branding projects, The First Edition Agency for Mandiri Billboard, XL-cellular provider for Nation shop-blind branding projects)
Jun 2004Jul 2005

Account Manager

Communications Channel

Strategic Planner for Advertising campaign. Handling & Supervising Account Management team. Maintaining Account Management Portfolio & Client Relations Management.

Key Achievement :

  1. Created Powerful Bellow the line campaign for SUZUKI dealers campaign (SUZUKI Angpao for Dealers Campaign, . SUZUKI SWIFT "It's a Boy Thing")
Jan 2004May 2004

New Business Development & National Event Manager

DBS Communications

Introduced & Helps the Company Management to developed new business unit. Managing & Supervising Events & Marketing team. Responsible for Creative Direction for Events & New Alternative Media Buying.

Key Achievement :

  1. Proudly in Top 5 Radio Advertising media House (Good revenue performance).
  2. Helps Client (M-150 Sachet) gained the new market share from 3% - up to - 5% market share in powder energy drink (Indonesia market share).
Sept 2002Dec 2003

Event & Marketing Communications Consultant

Freelancer Consultant

Providing & Managing Event Marketing Campaign for The Group Network of International Executive Entertainment Club (1001club, Zen, Club 36, Alexis Hotel)

Key Achievement :

  1. Helps the client become the top of mind in the category of the International Executive Entertainment Club.
  2. Helps the client created an modern events for International Executive Entertainment Club (Thematic & Tactical).
Mar 2001Sept 2002

Head of Talent Department

Pose Model & Talent

Talent Scouting, Casting for Models & Talent. Handling Promotion of the models & talent to clients.

Key Achievement :

  1. Successfully promoting models and talents for TV-Commercial industry & Print-Ad media channel.
  2. Increased Company revenue by producing high-profile models and selective catwalk events / fashion designer. Focused on TV-commercial Casting.

Education

20042008

Bachelor, Communication

ITKP

attained full scholarship (Sponsored by Media Movement).

20062006

Diploma

IMAGO the modern school of advertising

attained full scholarship (Sponsored by Media Movement).

Certifications

Mar 2016Mar 2016

TheBrandCamp for leaders Incubator

MakkiMakki Branding consultant

Successfully Completed an In-depth 2 days Brand+Branding Camp

20122012

Best Design & Build

Gaikindo @Indonesia International Motor Show

Award-winning

Jerico personal particulars

  • Gender : Male
  • Date / Place of Birth : Jakarta, 06 January 1982
  • Nationality : Indonesian
  • Marital Status : Married
  • Religion : Christian