Work Experience

Work History

Business Development Manager

Oct 2012 - Present
JMD Pacific Pte Ltd

Key Account Management:

  • Established & grow relationship with major retail partners such as EpiCentre, Courts, A-Mobile, Tangs Departmental Store, Challenger, etc.
  • Work with partners to grow sales and expand sales channels.

Business Development Management:

  • Seek new business opportunities and ventures.
  • In-charge of establishing and managing relationship with suppliers/manufacturers around the world.
  • Plan and achieve company's strategic goals.

Channel Marketing Management:

  • Plan and execute marketing strategy across multiple platforms (online, traditional print, in-store & outdoor media).
  • Manage relationship with media influences.
  • Skilled in content marketing, PPC (Google Adwords & Bing), SEO, Analytics.

Sales Channel Management:

  • Seek new and expand existing sales channels.
  • Manage retail and online channels operated under Axtro Sports.


Mar 2015 - Present
HealthTraz Pte Ltd
  • HealthTraz offers organizations a corporate wellness gamification platform which aims to increase workforce productivity and employee morale
  • Collaborated with outsourced development team based in Bangladesh to develop 100% custom built web platform
  • Part of Singapore Management University Incubation Programme

Marketing Consultant

Jan 2014 - Present
Empire State | Tricove Food Inc Pte Ltd
  • Worked with restaurant management to develop marketing strategy to increase revenue
  • Secured marketing partnership deals with banks (e.g. OCBC, DBS, Citibank)
  • Implemented social media marketing campaigns and levering paid advertising on various platforms (Facebook, Twitter)¬†



Bachelor of Business Management (BBM)

2014 - 2018
Singapore Management University
  • Sponsorship Director - SMU Bondue Business Forum 2015

GCE Advanced Level

2010 - 2011
Anglo Chinese Junior College
  • Hoisington Scholar 2010/2011|Tan Chin Tuan Foundation¬†
  • Competitive Swimming Team - 1st Runner-Up For 4X50M Freestyle | 2nd Runner-Up 200M Freestyle