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Summary

A HIGHLY SKILLED, RESULTS DRIVEN, MOTIVATED LEADER

with more than 10 years of global marketing experience in an array of industries such as technology, real estate, mortgage, healthcare and consumer products.With a variety of experience in B2B and B2C industries, I am highly skilled in the strategy, creation and fulfillment of integrated marketing programs that increase overall company visibility and profitability.I possess strong copywriting and editing skills with extensive experience copywriting advertisements, press releases, direct mail, online marketing, proposals, web site content, newsletters, white papers and featured articles.

CORE COMPETENCIES

• Advertising                                            • Public Relations                                    • Direct Mail

• Tradeshow & Event Planning            • E-mail Marketing                                  • SEO and Web Analytics 

• Telemarketing                            • Proposal/Copywriting Skills            • Client Relationship Management

• Presentations                              • Brand Management & Messaging                • Fluent in Japanese

SUMMARY OF AWARDS AND ACCOMPLISHMENTS

  • Received Double Diamond Award for Outstanding Performance
  • Received 4 Peak Performer Awards for Outstanding Performance
  • Promoted three times in five years
  • Produced integrated marketing campaigns to generate leads for new franchise business resulting in 5 new franchises in Holland, South Korea, Mexico, Spain and France
  • Produced consistent Direct Mail pieces averaging 2-5% response rates that resulted in significant lead generation, proposals, & clients
  • Successful history of media placement including: USA Today, The Wall Street Journal, PC World, CNET, Dallas Morning News, NPR Radio, Orange County Business Journal and HR Magazine
  • Implemented quantifiable metrics for all Marketing efforts utilizing CRM software, identifying target markets and prospects, audited marketing processes and vendors that resulted in over $100,000 in cost savings.

Work Portfolio

Work experience

May 2003Mar 2009

Marketing Manager

Paragon Global Resources
  • Marketing Management: Managed a department of six direct reports and company marketing functions including advertising, direct mail, web site development, public relations, brand management, international marketing, online marketing, and tradeshows as well as manage budgets over $1 million.
  • Direct Mail & Online Marketing:Managed and produced advertising, direct mail and online marketing campaigns for four major subsidiaries, including concept creation, internal coordination with graphic designer and sales, vendor coordination with printers and mailing houses, budgets and tracking success of campaigns utilizing CRM. Successful history of high response rates averaging 2-5%. Campaigns produced significant business leads that translated to future customer acquisitions, and an increase of 150% on incoming Request for Proposals.
  • Media Relations: Managed all public relations duties through writing and distributing press releases, acting as company spokesperson for media inquiries as well as pitching and securing coverage in national, local and industry media. Successful media placement of featured articles and/or executive interviews including: USA Today, NPR radio, Dallas Morning News, HR Magazine, HRO Today, Mobility, Orange County Business Journal.
  • Public Relations: Developed and managed transition of bringing public relations services in-house, formulated marketing budgets, set up wire and clipping accounts, created media lists and have negotiated and secured advertising placement in industry publications, which resulted in significant cost savings of up to $15,000 a year.
  • Writing & Editing: Wrote and edited quarterly company newsletter online and hard copy, which includes writing and editing of articles, over seeing graphic layout and distribution to over 3,500 internal and external contacts.
  • Proposal Work and Presentations: Managed and coordinated production of proposals (RFPs) from a variety of Fortune 500 prospects including: Honda, Intuit, Amazon.com and Abbott Laboratories. Over 70% of those proposals reached a best and final stage. Also created presentations for executives and business development managers for speaking engagements, best-and-final presentations, webinars and other internal/external events.
  • Tradeshow and Event Management: Managed company logistics for events/tradeshows that also included supplier events, management and sales meetings.
  • Awards & Promotions:Recipient of five employee recognition awards for excellence and received three promotions.

May 2000May 2003

Account Executive

Porter Creative Group
  • Account Management: Managed account coordination for a variety of high tech and retail clientele, which include creating and executing PR strategies and tactics to fulfill client objectives.
  • Writing & Editing: Spearheaded efforts in writing, coordinating, disseminating and pitching press releases for clients and have worked jointly with Fortune 500 companies that included: Microsoft, QUALCOMM, NASCAR and Verizon.
  • Media Relations: Successfully pitched and maintained relations with key media organizations and industry analysts for clients that resulted in appointments with media that included: The Wall Street Journal, Andrew Seybold’s Outlook 4 Mobility, Wireless Week, RCR News, PC World, CNET, TechTV, Gartner Group, IDC, Jupiter Research, Forrester Research, Cahners In-Stat, Orange County Business Journal, Orange County Register.
  • Tradeshow/Press Tours: Coordinated and assisted clients in meeting with various press and analysts at tradeshows and press tours.
  • Public Relations: Submitted speaking and award opportunities successfully placing clients at key tradeshows and conventions.
Jun 1999Dec 2000

Corporate Communications Assistant

  • Public Relations: Created company press releases and case studies for high-tech retail products and events.
  • Writing & Editing: Composed various articles about new products and company news for the company’s internal newsletter.
  • Media Management: Managed international news coverage by producing comprehensive media reports that detailed worldwide press coverage and coordinated translation of coverage.
  • Public Relations: Collaborated and established partnerships with other high-tech companies for joint press releases. Those partners included Microsoft, BellSouth, MacMillan-Linux and Ericcson.
Feb 2000May 2000

Public Relations Specialist

Utah Public Employees' Association
  • Marketing Management: Oversaw member communication of entire organization for over 6,000 members throughout the state of Utah.
  • Writing & Editing: Produced organization’s monthly newspaper that included the creation of all content, production and graphic design of advertisements and promotions and coordination of all printing production.
  • Communication Management: Produced and disseminated legislative updates throughout organization through Web page, faxes and e-mail.
May 1998Aug 1998

Assistant to International Expatriate Supervisor

Yokogawa Electric Corp.
    • International Work Experience: Researched and assisted with contract agreements for Yokogawa expatriate mid-level executives.
    • Translation Work: Translated crisis management manual from Japanese into English that was subsequently used by Yokogawa subsidiaries worldwide.
    • Web Analysis: Produced a website analysis for the company’s sales department and made recommendations on how the company could produce a website geared towards a U.S. audience. Aforementioned recommendations were subsequently implemented in company’s U.S. website.

References

Josh Hyatt

“As a 10 year Marketing Professional, and 3 year Global Business Development Manager, I have had over 50 different direct reports over the years. I know what makes a successful marketer. I can comfortably say that Mike is without a doubt one of the finest Marketing minds I have worked with. He has a unique ability to understand the various target markets for each of our subsidiaries, and develop truly innovative and compelling campaigns that really cut through the clutter. At the same time he has provided the metric driven results on ROI to maximize our Marketing Department resources. Mike also brings a sense of enthusiasm and humor that every marketing department needs. In addition, his staff has always flourished under him and has always been well respected. I would give him my highest recommendation without any hesitation.” March 26, 2009

Mike Manning

“I worked directly with Mike Jensen in Paragon's marketing department for about 3 years. During this time, Mike was the creator of some incredibly creative marketing campaigns. His ideas were always innovative and captured a lot of attention. His project management skills (press releases, PR, direct mail and email campaigns) were exceptional. In addition, Mike managed Paragon's marketing efforts and carried Paragon's RFPs for quite some time. On a personal level, I really enjoyed working with him. Mike has a great sense of humor and was a great co-worker and friend.”

Teresa Mahlberg

“I worked with Mike for over 4 years and his work is excellent. His creativity and vision were instrumental in designing consistently effective and innovative marketing campaigns and advertisements. I worked closely with Mike in using the CRM system (SalesLogix) to track and report our company's marketing campaign activity. He has an innate ability to analyze reports and data and to glean from them new approaches for increasing marketing results. Mike is ethical and is a great leader and manager, motivating others with clear direction, encouragement and guidance. He is extremely organized and is able to effectively multitask (an often incredible number of projects.) He is adept at identifying skills and strengths in others in order to achieve the best results. Mike also has the most incredible sense of humor and is one of the wittiest people I know. He was wonderful to work with and for and is a valuable asset for any organization. I am happy and proud to recommend him!”

Craig Mueller

“Having been in the industry for 17 years and having worked with Mike for the past 5, I can honestly say his creativity in the field of Marketing has greatly increased prospects' interest levels. Mike always demonstrates positive collaboration between the corporate vision and sales when building targeted campaigns. This balance yields positive results as many company successes in business development and brand recognition can be directly attributed to his campaigns.”

Portfolio

Education

Aug 2006Jul 2008

MBA

University of Redlands

In July 2008, I graduated with an MBA from the University of Redlands with an emphasis in International Business. As part of my studies, I was able to take part in the study abroad program with an emphasis on Japan and China. The 4 month program culminated in a one week tour of Tokyo, Japan and a one-week tour of Hong Kong/Shenzhen, China. My studies enabled me to strengthen my knowledge of the Pacific-Asia region, my Japanese language skills, and better understand how business is being run today in these 2 regions of the world. As such we were able to tour companies and plants from such companies as Toyota and Kikkoman in Japan and Walmart, Pepsi and the Hong Kong International Trade Terminal in China.

Sep 1996Dec 1999

BA

While attending BYU I also worked part-time in the University Communications department, the main communications hub of the university, where I got my first taste of PR and Marketing creating press clipping books for the president of the university. I subsequently worked as a reporter for the school's newspaper and was part of one of one of the first integrated newsrooms in the country, where I not only reported the story for the school paper, but also wrote for the web and for TV broadcasts.

As part of my additional studies I also have a minor in Japanese and participated in the study abroad program where I was able to work in Tokyo, Japan for a global Japanese company.

Skills

Quark XPress
Photoshop (Adobe)
InDesign (Adobe)
Japanese
Minor in Japanese, worked abroad in Japan, tour desk manager in Hawaii.
SalesLogix (CRM)
Microsoft Office