Paragon Global Resources
- Marketing Management: Managed a department of six direct reports and company marketing functions including advertising, direct mail, web site development, public relations, brand management, international marketing, online marketing, and tradeshows as well as manage budgets over $1 million.
- Direct Mail & Online Marketing:Managed and produced advertising, direct mail and online marketing campaigns for four major subsidiaries, including concept creation, internal coordination with graphic designer and sales, vendor coordination with printers and mailing houses, budgets and tracking success of campaigns utilizing CRM. Successful history of high response rates averaging 2-5%. Campaigns produced significant business leads that translated to future customer acquisitions, and an increase of 150% on incoming Request for Proposals.
- Media Relations: Managed all public relations duties through writing and distributing press releases, acting as company spokesperson for media inquiries as well as pitching and securing coverage in national, local and industry media. Successful media placement of featured articles and/or executive interviews including: USA Today, NPR radio, Dallas Morning News, HR Magazine, HRO Today, Mobility, Orange County Business Journal.
- Public Relations: Developed and managed transition of bringing public relations services in-house, formulated marketing budgets, set up wire and clipping accounts, created media lists and have negotiated and secured advertising placement in industry publications, which resulted in significant cost savings of up to $15,000 a year.
- Writing & Editing: Wrote and edited quarterly company newsletter online and hard copy, which includes writing and editing of articles, over seeing graphic layout and distribution to over 3,500 internal and external contacts.
- Proposal Work and Presentations: Managed and coordinated production of proposals (RFPs) from a variety of Fortune 500 prospects including: Honda, Intuit, Amazon.com and Abbott Laboratories. Over 70% of those proposals reached a best and final stage. Also created presentations for executives and business development managers for speaking engagements, best-and-final presentations, webinars and other internal/external events.
- Tradeshow and Event Management: Managed company logistics for events/tradeshows that also included supplier events, management and sales meetings.
Awards & Promotions:Recipient of five employee recognition awards for excellence and received three promotions.