A HIGHLY SKILLED, RESULTS DRIVEN, MOTIVATED LEADER
with more than 10 years of global marketing experience in an array of industries such as technology, real estate, mortgage, healthcare and consumer products.With a variety of experience in B2B and B2C industries, I am highly skilled in the strategy, creation and fulfillment of integrated marketing programs that increase overall company visibility and profitability.I possess strong copywriting and editing skills with extensive experience copywriting advertisements, press releases, direct mail, online marketing, proposals, web site content, newsletters, white papers and featured articles.
• Advertising • Public Relations • Direct Mail
• Tradeshow & Event Planning • E-mail Marketing • SEO and Web Analytics
• Telemarketing • Proposal/Copywriting Skills • Client Relationship Management
• Presentations • Brand Management & Messaging • Fluent in Japanese
SUMMARY OF AWARDS AND ACCOMPLISHMENTS
- Received Double Diamond Award for Outstanding Performance
- Received 4 Peak Performer Awards for Outstanding Performance
- Promoted three times in five years
- Produced integrated marketing campaigns to generate leads for new franchise business resulting in 5 new franchises in Holland, South Korea, Mexico, Spain and France
- Produced consistent Direct Mail pieces averaging 2-5% response rates that resulted in significant lead generation, proposals, & clients
- Successful history of media placement including: USA Today, The Wall Street Journal, PC World, CNET, Dallas Morning News, NPR Radio, Orange County Business Journal and HR Magazine
- Implemented quantifiable metrics for all Marketing efforts utilizing CRM software, identifying target markets and prospects, audited marketing processes and vendors that resulted in over $100,000 in cost savings.