Michael Jensen

Michael Jensen



with more than 10 years of global marketing experience in an array of industries such as technology, real estate, mortgage, healthcare and consumer products.With a variety of experience in B2B and B2C industries, I am highly skilled in the strategy, creation and fulfillment of integrated marketing programs that increase overall company visibility and profitability.I possess strong copywriting and editing skills with extensive experience copywriting advertisements, press releases, direct mail, online marketing, proposals, web site content, newsletters, white papers and featured articles.


• Advertising                                            • Public Relations                                    • Direct Mail

• Tradeshow & Event Planning            • E-mail Marketing                                  • SEO and Web Analytics 

• Telemarketing                            • Proposal/Copywriting Skills            • Client Relationship Management

• Presentations                              • Brand Management & Messaging                • Fluent in Japanese


  • Received Double Diamond Award for Outstanding Performance
  • Received 4 Peak Performer Awards for Outstanding Performance
  • Promoted three times in five years
  • Produced integrated marketing campaigns to generate leads for new franchise business resulting in 5 new franchises in Holland, South Korea, Mexico, Spain and France
  • Produced consistent Direct Mail pieces averaging 2-5% response rates that resulted in significant lead generation, proposals, & clients
  • Successful history of media placement including: USA Today, The Wall Street Journal, PC World, CNET, Dallas Morning News, NPR Radio, Orange County Business Journal and HR Magazine
  • Implemented quantifiable metrics for all Marketing efforts utilizing CRM software, identifying target markets and prospects, audited marketing processes and vendors that resulted in over $100,000 in cost savings.

Work Portfolio

Work experience

Work experience
May 2003 - Mar 2009

Marketing Manager

Paragon Global Resources
  • Marketing Management: Managed a department of six direct reports and company marketing functions including advertising, direct mail, web site development, public relations, brand management, international marketing, online marketing, and tradeshows as well as manage budgets over $1 million.
  • Direct Mail & Online Marketing:Managed and produced advertising, direct mail and online marketing campaigns for four major subsidiaries, including concept creation, internal coordination with graphic designer and sales, vendor coordination with printers and mailing houses, budgets and tracking success of campaigns utilizing CRM. Successful history of high response rates averaging 2-5%. Campaigns produced significant business leads that translated to future customer acquisitions, and an increase of 150% on incoming Request for Proposals.
  • Media Relations: Managed all public relations duties through writing and distributing press releases, acting as company spokesperson for media inquiries as well as pitching and securing coverage in national, local and industry media. Successful media placement of featured articles and/or executive interviews including: USA Today, NPR radio, Dallas Morning News, HR Magazine, HRO Today, Mobility, Orange County Business Journal.
  • Public Relations: Developed and managed transition of bringing public relations services in-house, formulated marketing budgets, set up wire and clipping accounts, created media lists and have negotiated and secured advertising placement in industry publications, which resulted in significant cost savings of up to $15,000 a year.
  • Writing & Editing: Wrote and edited quarterly company newsletter online and hard copy, which includes writing and editing of articles, over seeing graphic layout and distribution to over 3,500 internal and external contacts.
  • Proposal Work and Presentations: Managed and coordinated production of proposals (RFPs) from a variety of Fortune 500 prospects including: Honda, Intuit, Amazon.com and Abbott Laboratories. Over 70% of those proposals reached a best and final stage. Also created presentations for executives and business development managers for speaking engagements, best-and-final presentations, webinars and other internal/external events.
  • Tradeshow and Event Management: Managed company logistics for events/tradeshows that also included supplier events, management and sales meetings.
  • Awards & Promotions:Recipient of five employee recognition awards for excellence and received three promotions.

May 2000 - May 2003

Account Executive

Porter Creative Group
  • Account Management: Managed account coordination for a variety of high tech and retail clientele, which include creating and executing PR strategies and tactics to fulfill client objectives.
  • Writing & Editing: Spearheaded efforts in writing, coordinating, disseminating and pitching press releases for clients and have worked jointly with Fortune 500 companies that included: Microsoft, QUALCOMM, NASCAR and Verizon.
  • Media Relations: Successfully pitched and maintained relations with key media organizations and industry analysts for clients that resulted in appointments with media that included: The Wall Street Journal, Andrew Seybold’s Outlook 4 Mobility, Wireless Week, RCR News, PC World, CNET, TechTV, Gartner Group, IDC, Jupiter Research, Forrester Research, Cahners In-Stat, Orange County Business Journal, Orange County Register.
  • Tradeshow/Press Tours: Coordinated and assisted clients in meeting with various press and analysts at tradeshows and press tours.
  • Public Relations: Submitted speaking and award opportunities successfully placing clients at key tradeshows and conventions.
Jun 1999 - Dec 2000

Corporate Communications Assistant

  • Public Relations: Created company press releases and case studies for high-tech retail products and events.
  • Writing & Editing: Composed various articles about new products and company news for the company’s internal newsletter.
  • Media Management: Managed international news coverage by producing comprehensive media reports that detailed worldwide press coverage and coordinated translation of coverage.
  • Public Relations: Collaborated and established partnerships with other high-tech companies for joint press releases. Those partners included Microsoft, BellSouth, MacMillan-Linux and Ericcson.
Feb 2000 - May 2000

Public Relations Specialist

Utah Public Employees' Association
  • Marketing Management: Oversaw member communication of entire organization for over 6,000 members throughout the state of Utah.
  • Writing & Editing: Produced organization’s monthly newspaper that included the creation of all content, production and graphic design of advertisements and promotions and coordination of all printing production.
  • Communication Management: Produced and disseminated legislative updates throughout organization through Web page, faxes and e-mail.
May 1998 - Aug 1998

Assistant to International Expatriate Supervisor

Yokogawa Electric Corp.
    • International Work Experience: Researched and assisted with contract agreements for Yokogawa expatriate mid-level executives.
    • Translation Work: Translated crisis management manual from Japanese into English that was subsequently used by Yokogawa subsidiaries worldwide.
    • Web Analysis: Produced a website analysis for the company’s sales department and made recommendations on how the company could produce a website geared towards a U.S. audience. Aforementioned recommendations were subsequently implemented in company’s U.S. website.


Aug 2006 - Jul 2008


University of Redlands

In July 2008, I graduated with an MBA from the University of Redlands with an emphasis in International Business. As part of my studies, I was able to take part in the study abroad program with an emphasis on Japan and China. The 4 month program culminated in a one week tour of Tokyo, Japan and a one-week tour of Hong Kong/Shenzhen, China. My studies enabled me to strengthen my knowledge of the Pacific-Asia region, my Japanese language skills, and better understand how business is being run today in these 2 regions of the world. As such we were able to tour companies and plants from such companies as Toyota and Kikkoman in Japan and Walmart, Pepsi and the Hong Kong International Trade Terminal in China.

Sep 1996 - Dec 1999


While attending BYU I also worked part-time in the University Communications department, the main communications hub of the university, where I got my first taste of PR and Marketing creating press clipping books for the president of the university. I subsequently worked as a reporter for the school's newspaper and was part of one of one of the first integrated newsrooms in the country, where I not only reported the story for the school paper, but also wrote for the web and for TV broadcasts.

As part of my additional studies I also have a minor in Japanese and participated in the study abroad program where I was able to work in Tokyo, Japan for a global Japanese company.



Quark XPress

Photoshop (Adobe)

InDesign (Adobe)


Minor in Japanese, worked abroad in Japan, tour desk manager in Hawaii.

SalesLogix (CRM)

Microsoft Office