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Work experience

Dec 2010Present

Communications & E-Commerce Research & Training

Broadband & E-commerce Center, University Wisconsin-Extension

Statewide project addressing the broadband digital divide. Work in this position covered two phases.

Phase I: Director of Communications for $47M federal (ARRA) grants project addressing broadband physical infrastructure (four WI communities) and digital divide outreach and education (five WI communities). 

  • Researched, developed, deployed, and managed strategic multi-channel communications and marketing initiatives to meet the objectives for statewide outreach to boost broadband subscriber rates. Met federal grant metric of adding 23,500+ subscribers in 1.5 years.
  • Coordinated statewide outreach and education efforts with community educators in five communities.
  • Developed and implemented web, social media presence for the initiative.
  • Project won the 2011 Wisconsin Rural Partners Top Economic Development Project

Phase II: Communications Manager/Online Trainer for start-up Center following successful grant completion.

  • Helped launch start-up including Center set up, staff hires.
  • Created innovative e-commerce trainings for small and mid-size businesses across WI: 8 communities, 144 businesses in 3 pilot projects. Roles: project manager, trainer.
  • Maintained communications for Center (online, offline; intra- and extra-organization), supporting outreach into 35+ rural communities statewide; included bi-monthly e-newsletter (1,100 recipients, 27% open rate); Twitter (@WI_Broadband), YouTube (@WI_Broadband1), SlideShare (@WI_Broadband), website (
Jan 2010Present



MadHIP [Madison Home Internet Professionals] provides a range of freelance consulting services including: web design, research, writing, editing, PR, strategic communications, marketing and social media training/consulting/content.

"Jennifer brings an uncommon mix of business smarts, communications acumen, strategic understanding, and the all-important ability to get things done."

--Janet Ady, Recognized Economic Development expert who has helped over 200 EDOs and 300 businesses get marketing results.

Oct 2010Dec 2010

Online Engagment Consultant

Greater Madison Chamber of Commerce

Short term consulting to develop and help implement an online engagement plan for the Greater Madison Chamber of Commerce.

"We hired Jennifer to develop an Online Engagement Plan to increase the Chamber's online presence and engagement. Jennifer thoroughly researched our online history, developed a plan to increase our usage of Twitter, Facebook and Delicious and suggested metrics and ways to measure them. In addition, she documented all her research and suggestions so we can easily review the materials. The short-term project was completed on time and within budget." --Delora Newton, former Executive Vice President at Greater Madison Chamber of Commerce

Apr 2007Oct 2010

Dir., Communications and Marketing

Madison Region Economic Partnership (formerly Thrive)
  • Researched, developed, deployed, and managed strategic multi-channel communications, PR and marketing initiatives to meet start-up organizational objectives with 30% of organizational budget.
  • Developed, deployed, maintained 300+ page website for the eight-county region.
  • Managed branding for organization, including multiple co-branding initiatives.
  • Developed and enhanced relationships with local, state, and national media:
  • Pitched news leads, articles, and editorials. Published an average 3.8 direct media articles per month with regional media.
  • Collaborated with national press to promote Madison, WI Region (New York Times, Fortune, CNN Money, USA Today, Business Week, Midwest Living, etc.).
  • Researched, purchased and prepared two-four advertorials/advertisements per year.
  • Successfully generated and executed social media plan, presence, tools and metrics for organization resulting in local, national, and international media coverage.
  • Wrote, won, and managed successful $100,000 Department of Commerce marketing grant. 
  • Responsible for stakeholder communications across multiple platforms:
  • Organized analysis and presentation of organizational data and mission to constituents, including: reports, strategic and policy briefings, outreach presentations and videos, white papers, promotional and target sector materials.
  • Researched and wrote bi-monthly e-newsletter (4,000 recipients, 30% open rate).
  • Prepared investor relations materials: monthly PR mailings, quarterly updates, direct emailing campaigns (approximately three/month, average 20% open rate), and report development for the annual investor meeting.
  • First invited guest blogger for PatentlyBIO, official blog for BIO (world’s largest biotechnology organization) March-May, 2010. PatentlyBIO received highest-ever hit rate during this time period.

"As the first staff hired to launch Thrive, the regional economic development enterprise for the eight-county Madison, WI Region, Jennifer brought an enthusiasm and wealth of knowledge and skills to the position of Communications and Marketing Dir. From long-term strategic planning to tools development and maintenance, from skilled writing and editing to hands-on technical expertise and successful social media development and training, Jennifer brought to Thrive a tremendous range of creativity and skills not usually found in one person. Jennifer’s nearly four years at Thrive were instrumental in building a strong organization that continues to grow and succeed today."

--Jennifer Alexander, former president, Thrive

Sep 2004Apr 2007

Editorial Director

In Business Magazine

Responsible for all editorial content, staff, budgets and processes. Coordinated, generated, and published editorial content:

  • Directed editorial content, including: topics, sources, story development, editorial initiatives, photo selection, and advisory board. Copy edited and galley proofed every issue.
  • Hired, managed editorial team (writers, researchers, art department)
  • Wrote approximately half of monthly magazine: editorial content, executive interviews, marketing pieces, and monthly column.
  • Developed web strategies, web development, and new initiatives to facilitate moving content to web.
  • Reduced editorial budget and improved efficiency of multiple processes:
  • Set and achieved editorial deadline within first two months of hire, publishing on deadline for the first time in five years.
  • Standardized three databases across platforms to effectively share data between departments.
  • Standardized and streamlined processes to reduce editorial research time by 90%.
  • Developed processes for electronic mailing, saving 80% in annual mailing costs.
  • Maintained or increased annual circulation, attributed to editorial department.
  • Increased sales 6+%, on average, attributed to editorial department.
  • Magazine earned the national Small Business Journal SBA award, 2007

"Jennifer was an excellent writer/editor and we were sorry to lose her. She remains a respected friend and colleague to us." 

--Bill Haight, Owner, Magna Publications and InBusiness Magazine

Feb 2000Sep 2004

Editorial Project Manager

Thompson Gale Publishing

Leading worldwide publisher of e-research and educational publishing for libraries, schools and businesses.                                 

Editorial Project Manager, For Students series of books (six titles in series, each published four times annually).

Responsible for project content, timeline, outsourcing, quality control, budget.

  • Reduced the budget of each book from $29,000 to $21,000 by developing QA scripts to mechanize copyediting.
  • Developed leveraging strategies to migrate print to online databases, each of which were purchased and used by over 100 strategic partnerships and in libraries

"Jennifer is a super intelligent blaze of activity! She is responsible, lots of fun to work with, and very technologically adept with sound communication skills. At Gale, I watched in awe as she... --Juggled editorial project management of up to 8 concurrent books, each of which published four times annually, at one time.  --Successfully trimmed budgets of each book by an average of nearly 1/3 without sacrificing content --Adapted traditional production through technology to trim production time of each volume --Increased use of technology leveraged products for online database use--double the content, no additional cost Jennifer learns very quickly, is persistent and executes projects smoothly to the end."

--Elizabeth Maslowe, Systems' Librarian

Feb 1998Dec 1999

Technology Coordinator

WIDS (Worldwide Instructional Design)
  • IT support for staff of 20; software, hardware, MS internal network.
  • Wrote documentation, help desk and training materials for end users in 33 states, 6 foreign countries.
  • Designed, built and maintained original website.
  • Reduced production costs by developing testing rubrics for proprietary software, enabling QA to be outsourced.

"Jennifer blends mastery of high technology skills, like website and database management, with excellent writing."

--Robin Nickel, Associate Director, Worldwide Instructional Design System


Technology Coordinator

Business Information Center

Not-for-profit 'laboratory' for small- and medium-sized businesses to test rotating hardware, software and peripherals pre-purchase. Researched all equipment and made purchasing recommendations for the Center. Installed, learned, managed and trained business clients on all hardware, software and peripherals.



University Wisconsin-Madison

Community Leadership

  • Bob Lynch Boxing Foundation, Board member, Communications Chair
  • Leadership Greater Madison Alumni Board Member/Communications Chair, 2007-2010
  • Civitas, 2006
  • Madison Public Library Foundation Board Member 2006-2007
  • Wisconsin State Journal Non-profit Advisory Board Member, 2007-2008
  • UW Madison Family Business Center Advisory Board Member, 2007-2008
  • Midwest Academy Train the Trainer (trainer), 1992

Professional Development

  • National Center for Economic Gardening Certification SEO/New Media (EG-SMc)
  • Academy of Leadership and Innovation, University Wisconsin-Extension, 2013
  • Leadership Greater Madison Class 13 (2005-2006)
  • The Business Forum, Member/Athena Committee, 2004-2007
  • Women's Executive Leadership Summit, 2005, 2006
  • Brandworks University, 2007, 2009, 2010
  • Dale Carnegie Leadership/Management Training, 2005
  • Building, Repairing and Maintaining PCs (certificate), 1998
  • A+ Certification (certificate), 1996
  • Midwest Academy Grassroots Organizing Weekend participant, 1991; trainer 1992


  • Consultant: Greater Madison Chamber of Commerce 2010
  • Consultant, pro bono: Village of Poynette 2010
  • Consultant: Dr. Charles Taylor
  • Guest Trainer: International Economic Development Association-Wisconsin Economic Development certification course 2009
  • Guest Trainer: Economic Development Professionals Network 2009
  • Guest Trainer: Department of Commerce (statewide)
  • Guest Trainer: Edgewood College faculty / staff
  • Guest Lecturer: Edgewood College Urban/Rural Economic Development Course 2009
  • Guest Speaker: United Way of Dane County 2010
  • Guest Speaker: WI Chapter-American Planning Association
  • Guest Speaker: Wisconsin Entrepreneurs Network (WEN-statewide) 2010
  • Guest Speaker: Columbia County Entrepreneurs and Inventors Club 2010
  • Guest Speaker: UW Madison Women’s Executive Leadership Forum 2010
  • Guest Speaker: Social Media Breakfast Madison—panelist (multiple occasions)

References & Recommendations


Social Media
Editing/Editorial Project Management
Public Relations