• The effects of online conversation on purchasing decisions ("the ROI of social media")
  • Community management as a career and its applicable skill sets
  • Cultivating a brand online as an integrated entity with the overall marketing/PR strategy
  • The implementation of a formalized social media plan for the organization
  • Social networking within the organization


Public relations assistant coordinating social media efforts within Boston University's Department of Public Relations and consulting/collaborating with other connectors within the University. Prior experience in web community management and online marketing.

Work History

Work History
Jun 2008 - Mar 2010

Community Manager, IT Knowledge Exchange

  • Moderate site content on a real-time basis, including re-tagging questions to applicable categories, deleting non-relevant questions
  • Interact with members daily, including back channel correspondence with "star members", posting follow-up discussions on questions, answering user e-mails, troubleshooting and noting site suggestions
  • Encourage the regular flow of conversation by asking key questions and providing member feedback
  • Launch site contests and giveaways; monitor contest activity
  • Generate reports on site growth and content creation
  • Create twice-weekly HTML-format "Community Newsletter" with summary content and site announcements
  • Create and manage posts on the site's "Community Blog"
Jun 2008 - Mar 2010

Marketing Operations Associate, Social Publishing

  • Collaborate with marketers in other internal site groups to encourage regular cross-promotion
  • Increase brand awareness through strategic partnerships with bloggers, external events and websites
  • Represent the "social networking" side of the company's offerings in multiple-site partnership negotiations
  • Manage paid campaigns, including updating site promotional copy, setting up vendor user accounts
  • Educate fellow marketers on the use of social tools in a meaningful way for the organization
Oct 2005 - May 2008

Helpdesk employee; ResNet tech; Student Supervisor
  • Troubleshooted software issues with students and faculty over the phone
  • Monitored on-campus computer labs, maintained workstations and printers; helped faculty with classroom technology (A/V, teacher station computers, projectors, Smart Boards
  • Worked one-on-one with student and staff computer problems; sent out into the field with department laptop to troubleshoot on site in offices and dorm rooms


  • ResNet tech, Spring 2006
  • Student Supervisor, 2007-2008 academic year
Jun 2007 - Aug 2007

Intern, Service Management Office Governance Team

The Hartford
  • Processed and analyzed service escalations
  • Acted as part of a liason team between The Hartford and Fidelity as all HR operations transitioned to Fidelity
Jul 2005 - Aug 2006

Intern, HR Source

The Hartford
  • Worked on special and ongoing projects -- often alongside the department director -- including a Fidelity benefits project, which involved compiling confidential employee information
  • Processed new employees and held weekly orientations as part of New Hire team for The Hartford
  • Performed regular administrative tasks, including creating personnel files for new hires, processing and filing I-9's, scanning resumes, faxing employee information requests


2004 - 2008

  • Marketing major; Finance minor
  • Cumulative GPA: 3.28
  • Leadership activities included:
    • A Cappella Club (President, 2007-2008; Vice President, 2006-2007; Music Director, 2006-2007) -- included fundraising, event planning and coordination with school administrators




Knowledge of starting and maintaining blogs in Wordpress Use of HTML coding and knowledge of Wordpress-specific coding

Skills Related to Current Position

Community building Online conversation facilitation and moderation Partnership negotiation and management Using social tools to generate brand awareness on the web Analyzing and improving user experience on a site

Social Tools

Knowledge of context and etiquette for B2B and B2C messaging on a variety of social platforms (Twitter, LinkedIn, StumbleUpon, Ning, Google Reader, et al.)

Web Analytics Tools

Hitbox, DART for Publishers (DoubleClick), Cognos and Google Analytics Demonstrated proficiency in analysis of data

Qualtrics and SPSS

Used SPSS and Qualtrics in various academic projects; familiar with features and use

Microsoft Windows Platforms

Windows 2000, XP Home, XP Professional and Vista proficient Trained in Windows security threats, troubleshooting and system recovery Trained in advanced virus, malware and adware removal, including McAfee Enterprise, AVG, Spybot S+D, Lavasoft AdAware, VunduFix, HijackThis, et al. Trained in network troubleshooting


Current position requires knowledge and hand-coding of HTML Self-taught; used knowledge to create and modify several websites for small businesses and personal use

Microsoft Office Suite

Demonstrated proficiency in Excel, Word, PowerPoint, Access and Outlook Office 2003 and 2007 capable