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Summary

A creative, collaborative, solutions-oriented leader with excellent social media, writing, multi-tasking and organizational skills who specializes in project management, event planning and media relations

Skills

Team Leadership & Project Management
  • Led and developed high-performing, dedicated teams to achieve challenging client objectives
  • Demonstrated strong organizational and communication skills to complete projects successfully and on time
Social Media
  • Integrated social media (Facebook, Twitter, Instagram) into overall marketing campaigns 
  • Supervised rebranding of 5 pages, and grew Facebook followers by more than 1,000 people
Event Planning & Talent Management
  • Planned a 5000+ person fan event, with a week's notice, for THE FAULT IN OUR STARS cast 
  • Produced hundreds of movie screenings, publicity stunts and red carpet events

 Public Relations & Grassroots Outreach
  • Cultivated relationships with community leaders and influencers
  • Recruited specific demographic audiences and word-of-mouth groups, maintained databases

Allied Integrated Marketing (Cleveland, OH)

Professional Experience

Allied is the leading entertainment, arts and lifestyle agency in North America with experts in Publicity, Promotions, Digital, Experiential, Creative, Market Research and Multicultural Marketing across a network of 21 offices. Allied delivers effective, integrated marketing campaigns through strong community relationships and on-the-ground resources to activate consumers where they live, work and play.

  • Vice President, Publicity/Promotions Operations                                            2007 - 2016
    • Recruited, trained and supervised a team of nine employees who developed and executed campaigns to increase media exposure and public awareness for client projects
      • Clients included Walt Disney Pictures, Paramount Pictures, Twentieth Century Fox, Universal Pictures, The Weinstein Company, Food Network, and dozens more
    • Considered the company's "Expert User" for technology and accounting processes due to strong problem-solving skills
      • Developed several online reporting resources (utilized by clients and account executives) to replace time-consuming manual processes
      • Worked with development team to create an international ticketing site (gofobo.com)
      • Responsible for billing more than $650,000 in expenses annually
      • Recovered $350,000 in unbilled agency fees
      • Standardized fee billing and created an online expense accounting system
    • Managed a nationwide team of Operations experts, who streamlined internal procedures and improved efficiency for the 250+ person Publicity/Promotions department
      • Trained new employees on online reporting, accounting and ticketing systems
      • Created an Employee Appreciation program to encourage team building in each office
    • Facilitated the closure of two regional offices and expanded the Cleveland office to cover all of Ohio and Upstate New York.  This resulted in the creation of the second largest territory within the company.
  • Executive Director, Publicity & Promotions                                                     2006 - 2007
    • Opened the Cincinnati office to expand territory into Indiana and Kentucky
    • Supervised six regional offices as part of the senior management team
    • Designed an interactive SharePoint site to improve employee efficiency and communications, share ideas, documents and company news
    • Established Point Person System to assist with client billing, training and communication
  • Director, Publicity & Promotions                                                                     1997 - 2005
    • Expanded office from two people to a five-person team to drive campaigns throughout Ohio
    • Traveled to meet with current and prospective clients, brainstorm new campaigns, and assist with movie junkets and premieres
  • Manager, Publicity & Promotions                                                                    1995 - 1996
    • Recruited to open the company's seventh office
    • Grew the client base by 700% in two years
    • Maximized client exposure by negotiating promotions with media, retail, and event partners 
    • Generated publicity for national releases and visiting filmmakers 

Cleveland International Film Festival (Cleveland, OH)

  • Challenge Match Manager (seasonal)                                                            2004 - Present
    • Lead annual campaigns which have raised more than $1,000,000.  These campaign funds are matched by local Foundations.
    • Recruit, train and manage a team of twelve dedicated fundraisers
    • Tremendous success is a result of enticing incentives, creative messaging, personal outreach and the incredible generosity of CIFF patrons

MHW Advertising & Public Relations (Cleveland, OH)

  • Manager, Publicity & Promotions                                                                   1992 - 1995
    • Created publicity and promotional campaigns in Northern Ohio for nine movie clients 
    • Produced advance movie screenings to generate word-of-mouth for new releases
    • Managed a four-person staff

Saga Communications (Champaign, IL)

  • Marketing Director, WLRW-FM (CHR)                                                             1991 - 1992
    • Promoted and relocated from Columbus to company's CHR station in a Big 10 market
    • Designed all station contesting, events and advertising campaigns (television, direct mail and bus sides)
    • Oversaw the department’s $250,000 annual budget

Saga Communications (Columbus, OH)

  • Research Director and Assistant Promotion Director , WSNY-FM (AC)       1989 - 1991
    • Conducted client-driven promotions to increase advertising revenues, and listener-driven promotions to attract and retain listeners
    • Managed phone research department, administered semi-annual focus group testing

Ohio State Alumni Club of Cleveland

Community Service

  • Director of Communications and Media Relations, Board of Directors       2015 - Present
    • Secure media coverage for several annual fundraisers, which benefit the organization's scholarship fund
    • Increased social media followers by more than 15% in six months

Reaching Heights

  • Vice President, Board of Directors                                                                     2014 - Present
    • Manage publicity and social media campaigns, resulting in a 20%  boost in followers

Cleveland Bridge Builders

  • Alumna of the Year                                                                                               2006
  • Co-President, Alumni Association                                                                       2005 - 2008
  • Member, Class of 2005                                                                                        2004 - 2005

Women In Sports and Events (WISE)

  • Programming Committee                                                                                   2016 - Present

The Ohio State University (Columbus, OH)

Education

Bachelor of Arts cum laude

Journalism major / Communications minor