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Jennifer Kennedy graduated Magna Cum Laude from Elon University in May 2010 with a Bachelor of Arts in Corporate Communications. She is passionate about communications, sports and community service.

Other Activities


Spanish Tutor, Redondo Beach, CA


Leisure and Sport Management Society, Elon, NC– Publications Committee

PRSSA, Elon Chapter – Publicity Team for Regional Conference

ESTV PR, Elon, NC – Account Coordinator for Elon’s game show, “Win Stuff”

Elon Volunteers!, Elon, NC – Public Relations Director; Elementary school tutor

Hillcrest After-school Program, Burlington, NC – Volunteer Spanish teacher

Elon University Dance Team – Choreographer; basketball, football and competition team member

English Tutor, Villaviciosa de Odón, Spain


Work experience

Business and Marketing Intern

Velocity Sports Performance

  • Provided customer service; Assisted with grassroots marketing efforts; Recruited camp attendees
  • Managed and updated a client database containing over 1,000 athletes
  • Provided administrative support
  • Researched competitors and other client interests (travel leagues, teams and tournaments) 
Nov 2010Present

Marketing Supervisor

Knowledge Adventure
  • Design, develop, implement and oversee blogger relations and blogger outreach programs involving over 300 bloggers
  • Oversee and write for company blogs; Monitor company's social media presence
  • Recruit, hire, train and supervise marketing interns
  • Write, administer and analyze marketing surveys
  • Prepare for, conduct and report on product testing
  • Maintain blogger and tester databases
  • Assist with various aspects of overall marketing strategy and tasks, including emails, packaging and reporting
  • Translate over 16,000 words to Spanish for localized version of game, website and emails
  • Jun 2010Nov 2010

    Community Development and Social Media Intern

    Knowledge Adventure
    • Built relationships with bloggers to achieve over 75 individual and multi-phased product reviews
    • Wrote blog posts and monitored company’s social media; Wrote affiliate program information
    • Prepared three market research surveys; Analyzed advertising opportunities; Recruited product testers
    • Developed and carried out search engine optimization plan; Maintained blogger database; Analyzed blogger trends
    Jan 2010May 2010

    Development Communications Intern

    Easter Seals UCP
    • Planned and executed various logistical elements of 7 fundraising and awareness events; Attended planning committee meetings for Easter Seals UCP and outside sponsor events; Recruited volunteers; Attended monthly Development Advisory Board meetings and recorded minutes to be sent to board members
    • Helped build relationships with local news staff; Attended radio interview; Attended media training
    • Created event communications materials, including programs, guest lists, signage, brochures, programs, Facebook pages and sponsorship packets; Spoke on behalf of the organization to target audiences
    • Targeted, contacted and compiled lists of local area businesses for sponsorships and donations
    Oct 2006Feb 2010

    Public Relations Director

    Elon Volunteers!
    • Developed a public relations campaign; Publicized EV! and its events and programs; Created a public relations guide and consulted on publicity tasks
    • Recruited new members for the organization
    • Organized, restructured and expanded on the public relations team structure and updated job descriptions; Formulated and reviewed applications; Conducted interviews 
    May 2009Aug 2009

    Community Developer

    Knowledge Adventure
    • Built relationships with bloggers to achieve individual and multi-phased product reviews
    • Wrote blog posts and monitored company’s social media; Wrote affiliate program information
    • Developed market research surveys and researched advertising opportunities 
    Jun 2008Aug 2008

    Sales and Marketing Intern


    • Compiled a list of non-profit organizations to use for philanthropy and the formation of partnerships; Established relationships with local residents, businesses and organizations on behalf of AEG
    • Recruited entertainment for a Los Angeles Riptide game; Provided spectator service at events; Administered marketing surveys; Assisted with the “Salute to the Olympians Dinner and Reception”
    • Created written content for emails;Researched competition; Used social networking sites to publicize a Riptide game 



    Aug 2006May 2010


    Elon University

    Magna Cum Laude

    Minors: Leisure and Sport Management, Spanish

    Academic Honors: Phi Kappa Phi, Phi Eta Sigma, Lambda Pi Eta, President’s List, Dean’s List, Presidential Scholarship, Athletic Director’s Honor Roll

    Research: "Image Reparation Strategies in Sports: A Media Analysis of Kobe Bryant and Barry Bonds" Elon Journal of Undergraduate Research in Communications, 1(1), 95-103.


    Computer Programs
    Proficient in Final Cut Pro, Adobe Photoshop, Adobe Illustrator, Dreamweaver, Quark XPress and Microsoft Office; Knowledge of PC and Mac computers and applications; Extensive social media experience
    Social Media
    Manage Knowledge Adventure's branded social media efforts Oversee blogger outreach to establish mutually beneficial relationships on behalf of Knowledge Adventure Greatest Knowledge of: Twitter, Blogging, Facebook and LinkedIn
    Presentations and Pubic Speaking
    Spent one semester at Universidad Europea de Madrid in a full immersion program studying Spanish language, history and culture Translated over 16,000 words from English to Spanish for localized version of Knowledge Adventure game Greatest strength in writing skills