Jennifer Kennedy

Jennifer Kennedy

Other Activities


Spanish Tutor, Redondo Beach, CA


Leisure and Sport Management Society, Elon, NC– Publications Committee

PRSSA, Elon Chapter – Publicity Team for Regional Conference

ESTV PR, Elon, NC – Account Coordinator for Elon’s game show, “Win Stuff”

Elon Volunteers!, Elon, NC – Public Relations Director; Elementary school tutor

Hillcrest After-school Program, Burlington, NC – Volunteer Spanish teacher

Elon University Dance Team – Choreographer; basketball, football and competition team member

English Tutor, Villaviciosa de Odón, Spain



Jennifer Kennedy graduated Magna Cum Laude from Elon University in May 2010 with a Bachelor of Arts in Corporate Communications. She is passionate about communications, sports and community service.

Work History

Work History

Business and Marketing Intern

Velocity Sports Performance

  • Provided customer service; Assisted with grassroots marketing efforts; Recruited camp attendees
  • Managed and updated a client database containing over 1,000 athletes
  • Provided administrative support
  • Researched competitors and other client interests (travel leagues, teams and tournaments) 
Nov 2010 - Present

Marketing Supervisor

Knowledge Adventure
  • Design, develop, implement and oversee blogger relations and blogger outreach programs involving over 300 bloggers
  • Oversee and write for company blogs; Monitor company's social media presence
  • Recruit, hire, train and supervise marketing interns
  • Write, administer and analyze marketing surveys
  • Prepare for, conduct and report on product testing
  • Maintain blogger and tester databases
  • Assist with various aspects of overall marketing strategy and tasks, including emails, packaging and reporting
  • Translate over 16,000 words to Spanish for localized version of game, website and emails
  • Jun 2010 - Nov 2010

    Community Development and Social Media Intern

    Knowledge Adventure
    • Built relationships with bloggers to achieve over 75 individual and multi-phased product reviews
    • Wrote blog posts and monitored company’s social media; Wrote affiliate program information
    • Prepared three market research surveys; Analyzed advertising opportunities; Recruited product testers
    • Developed and carried out search engine optimization plan; Maintained blogger database; Analyzed blogger trends
    Jan 2010 - May 2010

    Development Communications Intern

    Easter Seals UCP
    • Planned and executed various logistical elements of 7 fundraising and awareness events; Attended planning committee meetings for Easter Seals UCP and outside sponsor events; Recruited volunteers; Attended monthly Development Advisory Board meetings and recorded minutes to be sent to board members
    • Helped build relationships with local news staff; Attended radio interview; Attended media training
    • Created event communications materials, including programs, guest lists, signage, brochures, programs, Facebook pages and sponsorship packets; Spoke on behalf of the organization to target audiences
    • Targeted, contacted and compiled lists of local area businesses for sponsorships and donations
    Oct 2006 - Feb 2010

    Public Relations Director

    Elon Volunteers!
    • Developed a public relations campaign; Publicized EV! and its events and programs; Created a public relations guide and consulted on publicity tasks
    • Recruited new members for the organization
    • Organized, restructured and expanded on the public relations team structure and updated job descriptions; Formulated and reviewed applications; Conducted interviews 
    May 2009 - Aug 2009

    Community Developer

    Knowledge Adventure
    • Built relationships with bloggers to achieve individual and multi-phased product reviews
    • Wrote blog posts and monitored company’s social media; Wrote affiliate program information
    • Developed market research surveys and researched advertising opportunities 
    Jun 2008 - Aug 2008

    Sales and Marketing Intern


    • Compiled a list of non-profit organizations to use for philanthropy and the formation of partnerships; Established relationships with local residents, businesses and organizations on behalf of AEG
    • Recruited entertainment for a Los Angeles Riptide game; Provided spectator service at events; Administered marketing surveys; Assisted with the “Salute to the Olympians Dinner and Reception”
    • Created written content for emails;Researched competition; Used social networking sites to publicize a Riptide game 


    Aug 2006 - May 2010


    Elon University

    Magna Cum Laude

    Minors: Leisure and Sport Management, Spanish

    Academic Honors: Phi Kappa Phi, Phi Eta Sigma, Lambda Pi Eta, President’s List, Dean’s List, Presidential Scholarship, Athletic Director’s Honor Roll

    Research: "Image Reparation Strategies in Sports: A Media Analysis of Kobe Bryant and Barry Bonds" Elon Journal of Undergraduate Research in Communications, 1(1), 95-103.



    Computer Programs

    Proficient in Final Cut Pro, Adobe Photoshop, Adobe Illustrator, Dreamweaver, Quark XPress and Microsoft Office; Knowledge of PC and Mac computers and applications; Extensive social media experience

    Social Media

    Manage Knowledge Adventure's branded social media efforts Oversee blogger outreach to establish mutually beneficial relationships on behalf of Knowledge Adventure Greatest Knowledge of: Twitter, Blogging, Facebook and LinkedIn

    Presentations and Pubic Speaking



    Spent one semester at Universidad Europea de Madrid in a full immersion program studying Spanish language, history and culture Translated over 16,000 words from English to Spanish for localized version of Knowledge Adventure game Greatest strength in writing skills