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Strengths

Work experience

English Teacher

Wall Street Institute

Plan, organize and deliver classes.An extensive student feedback and follow-up process.  Participate in weekly meetings alongside the sales team in order to reach monthly, quarterly and annual objectives. 

Mar 2010Present

Marketing & Communications Executive

Hotel Quinta do Lago, a Leading Hotel of the World

Coordinate the launch of 3 new websites (one for each property) along with the implementation of 3 booking engines each in up to 6 languages. The continuous analysis of the customer’s behavior in order to optimize sales in each market segment. The planning, design, distribution and reporting of strategic promotions to increase sales in desired market segments. The pursuit of media opportunities that best represented the placement of each of the three properties and the negotiation of our ad space within various media partners. Overseeing the Social media, google adword and analytics accounts for all 3 properties.

Properties include:

Jun 2008Mar 2010

PR & Communications Assistant

IMOCOM Hotels and Resorts, including a Hilton managed resort

Assist in the launch of a brand concept, elaborating advertorials for multiple resorts; participate in themedia relations programme while receiving journalists, potential investors, and local representatives within both 5* properties. Participate in the launch of 2 resort websites, social media campaigns landing pages and mailings. Preparing monthly reports evaluating online media actions for both resorts.

Properties included:

20032007

Extracurricular Internships

Various 4 and 5 star Hotels

In order to develop skills by applying theory to practical work situations and test myaptitude for various sections within a hotel, all before making a permanent commitment, I completed multiple internships within diverse sections of 4 and 5 star hotels. I feel that, while brief, these experiences allowed me to identify how my strenghths and weaknesses could prove to be assets to the Sales & Marketing Team of a hotel. Furthermore my contact with the daily operation of the hotel allows me to understand the overall workflow  and service procedures of fundamental departments within a Hotel.

Internships Included:

  • Hotel Reception/ Administrative Intern at Marina de Albuferia/ Apartamentos Turisticos da Orada, 4* full service apartments and Mouralar-Parque Mourabel Hotel 4* family resort
  • Hotel Reception / Kitchenat Vau Hotel, 4* full service apartment hotel
  • Entertainment Department / Beach Services at the Vila Sol 5* beach resort

References

Marc Sontag

“Jennifer has worked as an PR & Communications assistant at Imocom Hotels & Resorts for the last 2 years. During this time, her job duties included assisting in the coordination, development and delivery of all activities associated with public relations, marketing and internal and external communications, including copywriting, design and production of newsletters, mailings, flyers and brochure materials for the various hotel departments, organising media fam trips, facilitating media coverage, SEO Marketing, hotel (web) marketing, Social Media Marketing and hosting events, besides active Duty Management. Since Jennifer was hired, I have seen her Marketing and Managerial skills steadily improve. I praise her for her eagerness to learn, pleasant demeanour, team spirit and her ability to follow through in a timely manner under demanding circumstances. Her quality of work is outstanding and she has earned the respect of everyone around her. I highly recommend her to any organisation looking for a talented, hard-working junior marketeer.”

Education

Sep 2003Mar 2008

Licentiate - 4 year Degree

ESGHT - University of the Algarve

Accounting, Marketing, Tourism Economics, Hospitality Management, Financial Analysis, and Human Resources. 

Portfolio

Press Releases

Summary

Dynamic, self-motivated, goal oriented team player. With experience in European Luxury 5 star hotels. 

International exposure and fluent in English, Portuguese and Spanish.

4 year degree in Hotel management and successful results in overall sales, both domestic and international. 

Current responsibilities include identifying opportunities with potential ROI in mind,  prioritizing available budget, along with the production and distribution of both online and offline campaigns. Followed by a result analysis.

Key Numbers from Latest Website Launch

31% increase in Room Revenue YTD

58% increase in RN YTD

Over 60,000 Absolute Unique Visitors in first 10 months

3.74 Average Pageviews per Visit