Oasis Brands Account Service Intern
- As an account service intern I have increased my strategic thinking and problem solving skills within the agency and with clients. I have learned the foundation for communicating effectively and efficiently with clients. I have assisted in the creation of creative briefs along with status documents and conference reports for client meetings. I developed promotional ideas for new business and worked on a project for DFW airports to help them easily track and identify their healthy food options for travelers.
- In my time at Moroch, I also worked in the public relations department providing assistance with competitive tracking and monitoring social media and blog sites to provide the client with any updates regarding their brand. I also helped creatively develop a storyboard for a potential viral video per the clients request upon launching their new brand.
National Student Advertising Competition Creative Team - Task Manager Sept. 2011 to May 2012
- As a member of the National Student Advertising Competition team for OSU I assisted in researching our target market from a case study provided by a corporate sponsor. Our team researched the product and its competition, while identifying any potential problems. As a task manager for the creative team, I assisted in coming up with four different campaign strategies to present to the team for approval. Upon approval, I created gas pump toppers, building wraps, Pandora skins and copy for ads. Our team used critical thinking and creativity to ensure a successful campaign that was pitched to a panel of judges.