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Summary

A modern digital and social media maven with extensive experience and proven success in the fast-paced, new-age media industry. Helping to turn visions into realities through the use of the latest digital and social technologies, strategic social implementation, custom web design and maintenance, content development and execution, industry partnerships, email marketing, brand management, analytic data monitoring, social advertising, direct sales, CMS & CRM management, new client acquisition and retention, custom graphic design and much more. Now looking to further an already successful career by working for an ambitious and expanding company.

Work experience

20162017

Media Manager

Conscious Good

Responsible for all social media graphic design, media planning and execution. Additionally I was responsible for weekly emails and updates to the website.

20142016

Chief Operations Officer

SEXY. CONSCIOUS. AWAKE.

Duties:
•Strategy and development of all social platforms from the ground up
•Daily social media across all platforms
•Email marketing (various automations, trip-wire development & execution, landing pages, weekly newsletter)
•CRM & CMS management
•Designed, developed and built current website
•Responsible for all current graphic design and branding
•Edited and posted all blogs / maintained all writers
•Curated new content series / wrote all of the “brand” articles
•Developed & executed weekly content calendar
•Designed and posted branded inspirational photos/quote photos
•Designed and built all landing pages for various campaigns
•Designed and built various ebooks for new client acquisition
•Curated new content series / wrote all of the “brand” articles

20112015

Managing Editor / Director of Social Media

YOGANONYMOUS

Responsible for making YOGANONYMOUS one of the most popular names in the yoga industry by developing strategic social media and digital initiatives, including viral marketing campaigns and integrating interactive media. During my time at the company, through the use of both social strategy/execution and content development/management that I was responsible for creating and maintaining, website traffic more than tripled. On average, I oversaw social engagement that reached over 3.5 million people on a weekly basis on Facebook. I also helped develop and maintain the current website for both aesthetics and user-friendly functionality.
Duties and responsibilities included but were not limited to: overseeing Google Analytics, social strategy development and execution, building and maintaining social profiles on all major networks, SEO, content development and execution, custom email marketing, custom coding for landing pages, sweepstakes creation, client acquisition, retention and management, execution and maintenance, brand management, client management, event management, on-site social media, daily social media execution, finding and managing content contributors, developing industry partnerships, Google Adwords creation and execution, analyzing data, website maintenance, sales, digital advertisement planning, sales and execution, and much, much more.

20132014

Director of Social Media

Temple Turmeric

Responsibilities included: social media strategy development and execution across all major social platforms.

20132014

Director of Social Media

YOGASCAPES

Responsibilities included: social media strategy development and execution across all major social platforms.

20122015

Director of Social Media/Producer

Where Is My Guru

Responsibilities included: email marketing, brand management, social media strategy development and execution across all major social platforms, full production of weekly podcast, on-air correspondent for weekly podcast, content management, website maintenance, industry partnership creation, on-site social media, guest interviews, client acquisition.

20152016

Digital Media Director

YogaDownload.com

Responsible for advertising and advertising sales, promotional strategy and execution, content development and management, oversaw all social platforms.

20122015

Social Media Consultant / Editor

Mindful Modern Media

Mindful Modern Media is a community of thoughtful individuals providing social media, PR, photography, graphics and web services to a host of clients.

Udemy Certifications

  • Hubspot Academy Inbound Marketing Certification
  • The Complete Facebook Ads and Marketing Course 2017
  • Ultimate Google AdWords Course 2017–Stop SEO & Win With PPC!
  •  How Retargeting Works–The Complete Guide To Retargeting Ads!
  • The Complete Instagram Marketing Course
  • SEO Training 2017

Education

20012002

Certificate Program

CT School of Broadcasting

Communications, tv/radio technical and talent training. 

20032005

Liberal Arts

Naugatuck Valley Community College

General associates program 

20142015

200 hr Yoga Teacher Training

Conquering Lion Yoga

Portfolio

bit.ly/jenncusanoportfolio

LinkedIn

http://linkedin.com/in/jenniecusano/

Twitter

@JennieCusano

Skills

Digital Marketing and Social Media

Highly trained multi platform integrative media and sales

HTML

HTML/HTML5

CSS

Basic CSS coding knowledge

Social Advertising

Facebook, Instagram, Twitter, Pinterest

Google Work Tools

Adwords, Adsense, Doubleclick, Search Console, Analytics, Tag Manager

Wordpress

Development and build

Content Management and Strategy Execution

Editorial calendar planning and execution, writer acquisition and retention, etc.

Branding

Logos, websites, content, mission statements, etc