A highly-motivated strategic thinker, able to make intuitive and decisive decisions to execute on business plans, fearlessly; possessing a rare set of analytic, creative, and critical thinking skills that have been an asset to nonprofits and Fortune 500  companies alike


Work History
2014 - Present

Digital Strategy & Product Manager

Centric Digital, New York, NY

For Dummies - Digital Strategy & Web/Mobile Design

  • Led the creation of a new business model & strategy to move the For Dummies line of business from a traditional book publisher to a fully-integrated digital-first brand
    • Strategy will produce $14M in incremental revenue over 3 years

Kaiser Permanente - Strategy, Data Analysis & Project Management

  • Partnered with Kaiser Permanente to research, define, and plan a digital strategy for the entire consumer-facing side of the $50B business
    • Led the design of a successfully funded $850M pitch presentation, that grew the client's annual budget from $50M to $300M (+600%)

Centric Digital - Product Design & Management

  • Led cross-functional (on and offshore) teams in the design, prototype, and business logic definition for a data product that tracks digital trends
2013 - Present

Founder & CEO,, Philadelphia, PA & Hook Norton, UK

Business Strategy & Operations Management

  • Responsible for the business plan, marketing, and website design of, a music and art collaborative
    • Managed marketing and creative activities across digital properties, including Wordpress, Shopify, and Google Analytics
    • Managed a team of 10+ art historians and interns in the creation of web content and marketing collateral 
2012 - 2013

Senior Associate, Lead Business Analyst

Rosetta Marketing Inc. (Publicis Groupe), Pittsburgh, PA

Highmark BCBS - Business Analysis & Requirements Management

  • Managed requirements and developer ticketing (in Jira) for the Agile, cross-funtional team that developed Highmark BlueCross BlueShield’s eCommerce portal
2011 - 2012

Business Analyst, Consultant

Business Forward inc., Pittsburgh, PA

Giant Eagle - Business Analysis & Project Management

  • Designed and Implemented a B2B Portal for Giant Eagle's Marketing, Procurement, and Promotions teams that saves the company more than $1M annually in operating costs
2009 - 2011

Operations Analyst

Art Institute of Pittsburgh Online, Pittsburgh, PA

Data Analysis, Reporting & Database Design 

  • Led the reporting and analysis for the company's 700+ sales staff
  • Created Excel dashboards and VBA macros to partially automate the daily reporting for the organization's 10,000+ students
  • Architected an Access DB-based Learning Management System as a stop-gap until the company's new LMS could be implemented