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JENNIFER ABREU

PR | Media Relations | Integrated Marketing

Work experience

2015-122016-09

Vice President of Media Relations

Wise PR, Inc.
Vice President of Media Relations-Tech/IoT| FinTech| Ad Tech| Consumer
2015-062015-12

Senior PR Manager (Consultant)

PANASONIC

Sr. Communications/PR Consultant-Corporate Communications| Consumer| Smart Home

2013-012014-03

Director of Pr

RETAIL GROUP OF AMERICA
Director of PR & Marketing| Senior PR/Events Manager
20092013

Freelancer

RETAIL GROUP OF AMERICA
FREELANCE PR CONSULTANT, Provided business solutions as an independent PR expert for various integrated communications agencies specializing in developing effective public relations, multichannel marketing campaigns for launch concepts, brand development, event production and start-ups to facilitate strategic alliances with influential media and targeted demographics. Here are some highlighted projects: RELEVANT SKILLS
2012-022013-01

Client & Pr Relations Manager, Consultant

Duracell/P&G
CITIZEN PAINE, (Consumer: Sr. Client & PR Relations Manager, Consultant Managed national rollout into(5) major media markets, negotiated contracts for celebrity spokesperson & produced marketing and event plan for first responder campaign with an international CPG client that resulted in over 100 billion impressions. Directed and managed 4 internal staff and network of 20 external local-market PR agencies/consultants/vendors.
2011-062012-01

Consultant

THE JEFFREY GROUP RETAIL GROUP OF AMERICA
Consumer: Target| Home & Retail) PR Account Manager, Consultant Grew awareness by 40% to reach over one million people in the US, generating publicity at $18 million dollars. Created innovative media & marketing concepts that increased clients/customers by 52% by leveraging national coverage Developed and managed account for multicultural market for all integrated PR campaigns.
2010-022011-04

Account Director, Cpg, Consultant

PERCEPTURE RETAIL GROUP OF AMERICA
COMMUNICATIONS, Account Director, CPG, Consultant Developed communication strategies in line with advertising objectives for activation of new products and their POS materials into the public. Revamped marketing & PR materials and partnerships with distributors for various expos and events which increased its ROI by 30%. Contributed to 30% year-over-year growth in client user base through user engagement initiatives to increase advocacy and referrals.
2009-032010-02

Account Manager, Consultant

H&M COMMUNICATIONS(Entertainment & Consumer)
Account Manager, Consultant Led communication strategies for the following clients

Lead Successful

Comcast-Corporate Communications/Internet Essentials Launch
Created national communication programs for their TV programming, community programs and branding that led to over 100+ million impressions. Lead successful national campaign in 38 markets that provided children from low income households with access & education to computer literacy program.
2002-062009-01

Senior Marketing & Communications Director

NEW YORK INTERNATIONAL FILM FESTIVAL(HBO)
Senior Marketing & Communications Director Led PR strategies for annual groundbreaking film festival that held worldwide recognition providing platform for filmmakers and influential leaders in the industry. Developed PR campaigns for the annual festival and raised public awareness by 40% through development and implementation of a primary communications plan. Streamlined communications department to achieve 33% in productivity in media management and communications with over 100+ filmmakers & media Successfully produced annual red-carpets, special events, brand partnerships and panel discussions.
2001-102002-06

Marketing Communications Associate

JP MORGAN CHASE
Marketing Communications Associate Developed professional relationships with clients and product managers and prepared all marketing/communication related materials.
1998-112001-10

Marketing Assistant

ERNST & YOUNG LLP
Marketing Assistant Coordinated, created and supported marketing initiatives for their FP Programs.

Education

B.Sc

NJCU
19951998

D.OM

Universidad Iberoamericana
19941995

A.Arts

Hudson Community College