Account Director, Cpg, Consultant
PERCEPTURE RETAIL GROUP OF AMERICA
COMMUNICATIONS, Account Director, CPG, Consultant Developed communication strategies in line with advertising objectives for activation of new products and their POS materials into the public. Revamped marketing & PR materials and partnerships with distributors for various expos and events which increased its ROI by 30%. Contributed to 30% year-over-year growth in client user base through user engagement initiatives to increase advocacy and referrals.