Feb 2010 - Present
Feb 2010 - Present
Marketing Operations Manager
Built a global sales CRM and marketing database to support direct and indirect sales channel and business opportunity development for North America, Middle East, North Africa and Southeast Asia. Authored and managed Perceptics’ global Channel Partner Development and Sales Processes to support increased distribution channels and adhere to ISO standards. Using our Sales CRM, I developed a closed-loop lead generation process, monitoring how specific marketing activities translate to sales pipeline and forecast reports. Set forth market growth strategies, including marketing/sales budget requirements and monitored spends to required parameters. Developed Strategic Account Planning procedures and worked with area Business Development Managers and Channel Partners on projected growth opportunities in their target markets. In the absence of a VP of Sales & Marketing, I worked to monitor the account activities of our Business Development Managers. Responsible for print collateral development, website analytics and maintenance, communication strategies, media buys and trade show presence. As a member of the Product Paths team, I worked with Engineers on Product Development, ensuring product requirements are in line with market needs. Developed and managed customer feedback surveys as part of our ISO standards.
Sep 2003 - Feb 2010
Programs Manager/Marketing Communications Manager
Develop and manage global corporate advertising, promotions, Web, E-marketing, social media and PR programs to include marketing collateral and media such as brochures, catalogs, videos and company website strategies. Create company brand identity system and ensure consistent application of guidelines. Direct the development of all media types (video, print, web, live events), managing all aspects of production and processes. Develop marketing communications strategies to support the sales, customer service and technical service teams. Manage external creative resources to develop marketing materials from strategy formulation to creative concepting and final production. Emphasis on project management, controlling budgets and ensuring timely delivery of finished materials. Prepared strategic marketing plans and operating budgets.
- Created and manage corporation’s social media policies and practices, identifying best channels and communications strategies
- Created the company’s first marketing database programs to include thoughtful data capture strategies within a fragmented systems environment
Glue Dots International
Marketing Communications Manager
Plan and manage national advertising, PR and promotions programs, including rich media ideation and fulfillment. Assist in brand strategy development while managing global branding initiatives and brand assets. Liaison to several agencies on multiple brand print and Web development projects. Supervise photography and promotional video projects and press checks. Work with engineers to synthesize technical product information, distilling content down to key points that resonate with the target audience and translating those points into concise and compelling marketing materials. Develop and manage annual marketing communications budgets.
- Managed re-branding initiative involving identity materials, print, advertising, Web, packaging, premiums and trade show graphics
- Developed and managed E-marketing campaigns to B-to-B and B-to-C audiences
- Served as Project Manager to multiple agencies and internal clients on concept, production and development of company Website
May 2002 - Sep 2003
Simultaneously managed multiple print and Web development projects to scope and in-line with established branding strategies. Act as a liaison between clients and multiple disciplines within the studio. Coordinated all facets of project management including providing recommendations to clients during the sales cycle. Responsible for bringing projects in on-time and within budget. Strong leadership, problem-solving, teamwork and communication skills required. Clear understanding of branding and creative concept development and project management methodologies.
- Managed radio and TV ad production projects
- Served as Project Manager on the Presidents Council for Physical Fitness Website project
Feb 2000 - May 2002
Administered and evaluated national and regional marketing event promotions on behalf of Microsoft. Drafted promotional concept presentations and developed project timelines. Assessed advertising mediums to include in promotional programs while working closely with GMR’s creative department on designs. Monitored expenses to guarantee adherence to budget parameters. Daily interaction with clients and senior management.
- Researched and recommended co-marketing partnerships involving Microsoft Xbox with SoBe Beverages and Taco Bell
- Coordinated the details of the SoBe/Xbox promotion, including promotions ideation, creative development, budget construction, staff and events management
- Provided sweepstakes management services supporting the Xbox Odyssey mobile marketing promotion
Aug 1984 - May 1988
Bachelors of Arts
Adobe Creative Suite
Inbound Marketing Certified
If you're looking for a Revenue Rockstar, look no further.
I am a marketing professional with over 15 years of relevant experience building brands, raving fans and more importantly revenue. Busines to business and business to consumer marketing has changed. Customers and businesses are in full control of the content they view and actions they choose to take. If you want to reach them, you need a strategy that puts you in front of your customers at the right time, with the right message. And you wise to automate that process and capture the right customer data so you know where to put your money and when. I seek to lead a cutting edge, collaborative environment that is wired to constantly be moving our company and brand forward. Let the competition take no ground. I would love an opportunity to talk to you about your needs and how I might fit into your organization.