Jennifer Lusk

Jennifer Lusk

Work History

Work History

On-Premise Sales Rep

Leblon Cachaca

Brand Ambassador and Sales Representative for Leblon Cachaca responsible for selling in to and building relationships with buyers and distributors within the Orlando market

  • Establish relationships with key on- and off-premise accounts
  • Conduct Trade/Distributor/Account Staff Trainings
  • In key on-premise accounts achieve targeted goals of new distribution, Drink Feature and Menu Placements and build relationships with key influential bartenders
  • In off-premise targeted key accounts, conduct Brand demos to introduce the product attributes to staff and consumers
  • Work closely with the distributor sales force until final product placement is completed
  • Sell-in and monitor success of on premise promotions/activities
  • Identify promotion opportunities to grow volume based on account needs
  • Communicate and work with Event Managers to ensure proper implementation
  • Follow up with on-premise account after each event as to their needs for post-promotion product reorder
  • Maintain updated target account list for new placement
  • Identify potential sponsorship opportunities
Jan 2007 - Aug 2011

Managing Partner

Knockout Image Talent and Events

Managing Partner of Boutique Experiential Marketing and Event Planning Company 

  • Focused on event planning and production, talent booking, and over all venue, product, and business marketing, servicing the Florida, New York, and California markets. 
  • Creating fresh and unique marketing, talent, and event solutions 
  • Creation of company policies, procedures, reports & contracts.
  • Creation of all company marketing material, website design, and verbal copy for both internal and external branding.
  • Consultant in external positions within other organizations and businesses ranging from Brand Manager to Marketing Director.
  • Development and execution of experiential marketing programs designed to create brand awareness

Education

Education

Summary

Career marked by diverse experience in sales and Marketing through roles such as the On-Premise sales representative for Leblon Cachaca, as well as holding the position of Managing Partner for Knockout Image Talent and Events.

Noted for logistical efficiency, contingency planning, problem solving, and attention to detail. Especially skilled at building rapport with business leaders and key decision makers.

Objective

Seeking a position where my innovative thinking, sales skills, logistical efficiency, and leadership experience can be effectively utilized for increased profitability within an organization that will allow for progressive growth and development.

Skills

Skills

Budget Management

Client/Relationship Management

Event Management

Marketing

Sales

References

References

Eileen Roasario

I have had the privilege of working with Jennifer on an independent level as she has assisted me with numerous fashion and charity events I have done throughout the Orlando community

I took an immediate interest to Jennifer, as I witnessed her thoroughness and attention to detail with every part of production that she was involved in.

Since that time Jennifer has played an important role in the project management of numerous shows with me including,” Fashion Rocks” runway show at the Orlando Science Center, 2nd Annual AquaMODA Charity event- raising over $3000 for charity as well as the 3rd Annual AutumnMODA Chairty event- raising over $5000.

 

Jim Amstutz

Throughout Jennifer’s time with Leblon, I have been consistently impressed by both her attitude towards her work and performance on the job. Jennifer’s interpersonal and relationship-building skills have allowed her to develop productive working relationships with key decision makers and clients. She has been able to create new account relationships and drive volume opportunities.

She has been a driving force in creating brand awareness in the Central Florida and Tampa market through product demonstrations at the client and distributor level. She has also managed all account education, events, and sales programming for the territory.

Jennifer’s drive and abilities will truly be an asset to any organization.