Jenna Liston
- Dallas US-TX
- jmareigh@me.com
·Worked with hospitals and regional service lines to design and develop appropriate marketing materials and image campaigns.
·Provided a continual flow of ideas regarding market growth and methods for improving awareness of various healthcare service lines.
·Studied, interpreted, and analyzed marketing opportunities and trends within all affiliated hospital primary and secondary service areas.
·Worked closely with hospital executive staff to determine the best avenues and resources to utilize in marketing the various service lines within affiliated hospitals.
·Supported regional service line marketing efforts such as Home Health and Rehab.
·Participated in the planning and development of health fairs and other community events.
·Wrote press releases with current news in hospitals and or Community Partners
·Developed specific action plans in response to identified issues with attainable goals and realistic deadlines.
·Kept complete records of expenses and marketing activities.
·Participated constructively in group problem solving and see problems through to resolution.
·Interface between clients and project managers
·Supported 4 project managers in duties such as compilation of manuals, create and update datasheets and reports, organizing schedules and travel information
·Created, established, and taught existing employees new and more efficient ways of organizing electronic and paper files
·United Way Week Committee Leader/ Health and Wellness Coordinator
-organized and led committee meetings
-designed posters advertising dates and special events around the building
-United Way: raised $10,664 (a 40.28% increase from previous year)
-United Way: raised total employee participation 86.74% from previous year
·Wrote press releases with current news in hospitals and or Community Partners
·Created, designed and updated brochures, posters and other marketing tools for hospitals and or Community Partners
·Worked on multiple assigned marketing projects
·Tobacco Free Campaign
-Sole fully started and created tobacco free campaign for 4 hospitals
-Created and gave presentations to executives in each hospital to establish clear communication paths on what the campaign was to entail
-Established relationships with vendors and introduced those relationships to the nurses I delegated small projects to
-Created and designed posters and business cards to market the campaign before, during and to maintain after
·OHA Tradeshow
-Design and Setup of booth
-Worked booth interacting with future clients (ie Doctors, CEO’s, COO’s)
-Marketed the company by walking around talking with other booths
-Studied Interactive Design, GUI design, quality and usability testings
-Studied emergent media and communications
-Dropped out due to cancer, but a great experience
- Focused on Adobe Photoshop, Adobe Dreamweaver and HTML
- Use dsoftward to implement into the design and development of mulitmedia projects, websites and print material
- Learned project based applications, designed logos, ad banners, animation and a variety of websites