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Work experience

Mar 2015Present

Digital Advertising Operations Intern

MeritDirect
  • Day-to-day billing for cliental
  • Manage advertising campaigns through Google’s DoubleClick Campaign Manager and DoubleClick Bid Manager; strategically optimize campaigns; Advance targeting methods
  • Work with B2B audience; Forecast and report active campaigns
May 2014Present

Vice President of Professional Development for Fordham's Marketing Association | FMA

Fordham University
  • Correspond and network with marketing industry professionals to recruit them 
  • Grew membership by 300% for 2014-2015 school year
  • American Marketing Association's Competition in New Orleans in March 2015
Mar 2013Present

President of Art Inclusion's Chapter at Fordham University

Fordham University
  • Founder and President of Art Inclusion which advocates for full inclusion in the  American arts  and entertainment for underprivileged and disabled students of the Bronx community
  • Workshop organization for Bronx students to expose them to Fordham’s arts
Sep 2014Dec 2014

Integrated Marketing Intern for Nickelodeon

Viacom
  • Ideated marketing campaigns based on Nickelodeon's show properties
  • Created decks based on creative briefs and RFPs
  • Created sweepstakes database to consolidate sweepstakes over five years
  • Distributed industry reports to department regarding innovations in marketing
Jun 2014Aug 2014

Advertising and Production Intern for MSNBC

NBCUniversal, Inc.
  • Collaborated with the Brand team to develop promotions geared towards MSNBC's Lean Forward and Growing Hope campaigns
  • Supported editors, producers and creative directors in research
  • Created decks illustrating MSNBC's digital competitive landscape
  • Presented a Marketing Plan for NBC's "TODAY Show" to marketing managers, producers and directors correlating to material learned in Shadowing Program.

Education

20112015

B.S in Marketing and Visual Arts

Fordham University

Skills

Leadership
Networking and Maintaining Relationships
Social Media Expertise
Analytics