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Experience

20162018

Marketing Administrator

US 20 Motors Inc., Stone Park, IL
  • Identified new online platforms and digitally advertised store inventory, concurrently responded to customer inquiries across various outlets, answered calls on a multiple-line telephone system, and scheduled appointments for vehicle showings.
  • Maintained all marketing files including taking vehicle photos, writing product descriptions, and obtaining vehicle information, researched vehicle history and value, updated pricing, created special offers, and assisted in customer financing.
  • Performed administrative duties including processing customer payments and ensured payments were scheduled and paid up-to-date, monitored vehicle inventory and sales, and assisted with DMV functions to obtain lost or damaged titles.
20152016

E-mail Marketing Specialist

The Darwin Agency, Remote
  • Created and managed lead-generating e-mails for businesses targeting trading and investing leads using mass e-mail marketing platforms, pulled and designed creatives for each template using uncanny attention to detail, implemented call-to-actions and ensured links were directed appropriately to landing and thank you pages. 
  • Developed e-mail mailing lists, ensured template and image complimented the respected email, conducted marketing research techniques including A/B testing, configured metrics for each campaign in google sheets such as average sent, opened, clicked, and bounced, evaluated statistics and data and relayed campaign developments to the supervisor. 
  • Composed, proofread and edited e-mails and HTML code as needed for spelling, grammar, and clarity, ensured templates were mobile friendly, inbound methods were implemented, processed all unsubscribe requests, and conducted inbox testing across major domains to ensure deliverability prior to deployment.
20122014

Marketing Assistant

SABRE - Security Equipment Corporation, Chicago, IL, 60601
  • Supported trade show activities by identifying industry related conventions, securing booth space and promotional materials, arranging freight delivery, organizing meetings and seminars for the CEO, handled all flight and hotel accommodations as well as other administrative responsibilities. 
  • Managed all existing social networking communications and identified new online outlets for advertisement purposes, crafted content and installed lead-generating keywords for new product releases and blog entries, conducted research on competitive brands for analysis purposes, and managed all advertising inquiries from outside sources.
  • Discovered lucrative marketing strategies such as partnering with bloggers for promotional purposes, implemented SEO best practices by embedding internal and external links, creating and optimizing content around popular keywords, and promoting content on social media.
20102012

Regional Sales and Marketing Representative

City Pointe Events, Schaumburg, IL, 60173
  • Developed national brand experiences and lifestyle events targeting in-market conquest consumers through lifestyle passions, maintained all event specifics including inventory, set up and tear down, end of the day profit value, as well as handling any issue that may have ensued.
  • Maintained consistent sales goals in a B2C environment using a direct marketing approach, managed teams of up to five entry level employees while training them on specific sales techniques and strategies.
  • Delivered product knowledge to a crowd of over twenty consumers in an in-depth presentation, demonstrating how to use the product while using sales and marketing strategies to keep the audience engaged in order to effectively close the sale.

Freelance Work

2016Current

Freelance Writer

Self-employed
  • Create content for business' website blog sections, specializing in a variety of topics related to marketing, business help, legal, do-it-yourself, as well as events and things to do in and around Chicago.
  • Research various retail products, and write and edit product descriptions.
  • Alter writing style based on the companies target audience and use style, voice, and tone to inform and entertain.
20122017

Event Marketing/Trade Show Specialist

Self-employed
  • Delivered unsurpassed branding at trade shows and other marketing events focusing on bottom line delivery dedicated to closing the deal, functioned as a liaison between the potential customers and the specific brand being promoted.
  • Supported brand awareness through product demonstration, educated the consumer about product characteristics while using persuasion and communication methods to target leads.
  • Established and adapted to various brand and product information pertaining to like-able events, being trained on each companies differing marketing techniques in a compressed amount of time, thus still gaining recognition by industry professionals for my consistent determination in providing results.

Skills

  • Wordpress
  • Hubspot
  • InfusionSoft, Ongage, GetResponse
  • SEO
  • Basic HTML
  • Microsoft Office 
  • Photoshop Basics
  • InDesign Basics

Certifications

  • HubSpot Inbound Marketing
  • HubSpot Email Marketing
  • HubSpot Content Marketing

Education

20082013

Bachelor of Applied Science, Journalism

Central Michigan University, Mount Pleasant MI, 48859

GPA: 3.5/4.0