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Professional Summary

Driven, results oriented Account Manager with extensive experience in planning and executing Integrated Marketing Campaigns. Specific niche within digital sphere. Incredibly entrepreneurial with a passion for simplifying processes. 

Education

20092013

B.Sc

Quinnipiac University School of Business

GPA: 3.6 / 4.0 Dean’s List

Published in Quinnipiac University's Writer's Handbook:
Error as Creation: The Philosophy of Grammar

Areas of Expertise

  • Account Management
  • Project Management
  • Integrated Campaign Management
  • SEO Reporting and Analytics
  • Media Planning
  • Sales

Work History

Jan 2014Present

Account Executive

The FORT Group

Account Executive | Ridgefield Park, New Jersey

  • Manage projects and serve as primary liaison between clients and multiple internal groups to ensure clarity of goals and adherence to deadlines.
  • Solely responsible for budget of $3,000,000 - all aspects of the account from billing, budgeting, media planning, execution, project management, client communication to business consultation. 
  • Manage said account's Co-Op program to ensure they maximize the value of the corporate brand
  • Develop media plans and tactical strategies for multi-pronged campaigns. This includes traditional media (radio and broadcast television), direct mail, digital campaigns, outdoor advertising, point of purchase advertising, etc. 
  • Develop digital strategies for digital campaigns
    • Work with social media and interactive teams to stay current with the latest industry trends
    • Oversee execution of SEM campaigns with specific attention to IAB guidelines, meta tagging best practices, keyword density, demographics, etc. 
    • Oversee execution of social media campaigns on behalf of a major distributor with hundreds of local retailers (both content management and paid ad placement)
    • Work with individual retailers on SEO programs and new website development - frequently writing and developing content for these projects.
    • Analyze SEO reports in order to draw conclusions that relate to current activity within the marketplace
  • Help to develop internal collateral such as case studies, client communications, new business presentations, etc. 

May 2013September 2013

Field Marketing Manager

Kohler Distrubuting Company

Field Marketing Specialist, Kohler Distributing Company May 2013 November 2013 Hawthorne, NJ

  • Kohler Distributing Company is the largest beer distributor in its northeast New Jersey territory Bergen, Passaic, Sussex, and Morris counties with recent expansion into Union, Essex and Hudson counties selling more beer than all its competitors combined.
  • Executed and reported on direct marketing campaigns and events, helping to build a strong brand presence and move prospects through the sales funnel.
  • Acted as a touch-point between Kohler and the Mike’s Hard Lemonade brand’s top Northern New Jersey Accounts.
  • Conducted focus groups within top territories, presenting quarterly reports at Corporate meetings
Sep 2012May 2012

Field Marketing Representative

BrightCurrent

Field Marketing Representative| Hamden, Connecticut

  • Promoted solar power to businesses through community outreach and network marketing.
  • Top lead generator for Fall 2012, locking in solar sales for 75% of businesses approached.
  • Educated potential consumers about the benefits of switching to solar energy - found success in communicating technical processes in layman terms