Work History

Work History

Assistant National Sales Manager

WORDPERFECT CORPORATION
  •  Wrote, edited and published print and online communication for 75-member national sales team
  • Coordinated, designed, wrote and edited corporate resource and training manual
  • Wrote articles for corporate newsletters and semi-annual reports
  • Created and maintained national reseller database

Sr. Communications Specialist

THE DOW CHEMICAL COMPANY

Applied broad range of communication skills in several business segments and corporate divisions for global chemical company with net sales of $54 billion.

  • Investor Relations: Wrote, edited and produced annual and quarterly reports to shareholders. Managed extensive daily industry analyst and media relations inquiries.
  • Marketing Communications: Planned and implemented major trade show and customer event. Created and produced brochures, direct mail campaigns and product literature. Created and executed proposal that improved customer inquiry identification and follow-up by 50%.
  • Public Relations: Handled all media and trade press relations for Dow Plastics. Developed, wrote and edited customer newsletters and communication plans. Conceived and implemented plan for PR measurement and analysis. Planned and executed annual trade press editor events. Researched and wrote executive speeches. Produced daily Intranet news updates. Managed day-to-day responsibilities of two office professionals and multiple agencies.

Communications Consultant                                                                                 

  • Planned, organized and implemented award-winning recycling awareness programs for elementary schools and the National Park Service
  • Conducted focus groups and developed survey instruments
  • Wrote and produced National Plastics Council brochure
  • Handled all media inquiries regarding plastics recycling and environmental impact issues

Senior Writer / Editor and Communications Consultant

JOHNSON & COMPANY

Provided account strategy and client interface for groundbreaking virtual marketing and public relations agency.

  • Created pre-IPO public relations strategies for technology industry clients
  • Developed and presented in-depth media analyses for diverse clients of global consulting firm
  • Wrote, distributed and pitched news releases, and developed relationships with editors at national news and tech publications
  • Created media strategies resulting in placements in several major national publications
  • Wrote speaker bios, organized speakers' bureau and identified strategic speaking opportunities

Communications Generalist / Acting Manager

HONEYWELL

Managed communications counsel and support for Global Business Systems and Corporate IT/Digitization groups at $35 billion technology and manufacturing company.

  • Developed and implemented comprehensive communication plans
  • Wrote, edited and distributed news articles and press releases
  • Managed employee feedback forum
  • Planned and produced content for Web sites, including news and feature stories, and managed three intranet sites

Director of Communications

COLD STONE CREAMERY

Directed corporate communications efforts at world headquarter office of quick-service restaurant franchisor with 1,400+ stores worldwide.

  • Created and implemented communication and project plans for 10 internal departments
  • Wrote, edited and produced three weekly e-news publications for internal and external stakeholders, and a 24-page monthly print magazine
  • Managed two corporate intranet forums
  • Created and led weekly communications leadership advisory group
  • Counseled and worked extensively with upper management, reporting directly to both the president/chief operating officer and the senior vice president of marketing

Sole Proprietor | Writer/Editor

EDIT BY DESIGN

Provide management consulting, copywriting and editing, technical writing, Web-content development, strategic planning, project management, and internal and marketing communications services to a broad client base, including investment advisors, design agencies, franchise organizations, mobile marketing and travel companies, and a global technology and management consulting firm.

Summary

Experienced professional communicator with a comprehensive background in:

  • Corporate and marketing communications
  • Copywriting and editing
  • Web-content development
  • Management consulting
  • Investor relations
  • Public and media relations
  • Social media marketing
  • Managing agency and account relationships

Strong leadership skills, including:

  • Strategic planning and negotiating
  • Project management
  • Facilitating cross-functional teams
  • Interacting effectively with and counseling all levels of management

Skills and Training

Professional Internship:

CSX Corporation [Richmond, VA]

Skills:

Proficient in MS Office applications and AP Style. Experienced in developing Web-based content, including search engine optimization and basic HTML. Additional language (spoken): Japanese.

Continuing Education:

Completed courses/seminars in media relations (including Executive Television Workshop), speechwriting, corporate quality, marketing research, communications measurement and agency management.

About

Throughout my career I've honed skills as a corporate communications director, copywriter and editor, public relations agency strategist and communications consultant for tech startups and Fortune 500 companies alike. I've written and edited news blasts, Web content, magazines, newsletters, white papers, blog posts, annual reports, brochures, speeches and ad copy. And the occasional limerick.

I help make good businesses better. Since launching Edit by Design in early 2007, I've helped clients strengthen their market presence by developing useful Web content, creating searchable copy, and crafting messages that inform, entertain and inspire people to act.

On the off chance I'm not writing for a client, you can find me blogging, networking on LinkedIn, connecting on Facebook, Yelping, or, very rarely, Tweeting.

I'd love to help you. Please contact me to discuss how.

Education

Education
1993

Bachelor of Arts Degree