Senior Marketing Consultant
Metropolitan Life Insurance Company
Provided strategy and positioning support to Voluntary Benefits product lines; developed marketing collateral and programs to increase the awareness and education of distribution partners and customers; and increase sales opportunities and plan enrollment.
· Developed marketing messaging and materials to support the launch of two new product extensions.
· Created case specific marketing communication materials and proposals to support 12 sales opportunities in the first two months of new product launches.
· Implemented enrollment communications and administration of a marketing education program for MetLife U.S. Business Marketing Associates that achieved a 90% participation rate in the first 9 months.