Work History

Work History
Nov 2010 - May 2012

Senior Marketing Consultant

Metropolitan Life Insurance Company

Provided strategy and positioning support to Voluntary Benefits product lines; developed marketing collateral and programs to increase the awareness and education of distribution partners and customers; and increase sales opportunities and plan enrollment.

· Developed marketing messaging and materials to support the launch of two new product extensions.

· Created case specific marketing communication materials and proposals to support 12 sales opportunities in the first two months of new product launches.

· Implemented enrollment communications and administration of a marketing education program for MetLife U.S. Business Marketing Associates that achieved a 90% participation rate in the first 9 months.

May 2008 - Dec 2010

Marketing Communications Specialist / Owner

Woodridge Consulting LLC

Specializing in brand strategies, product launches, communications, and tactical marketing.


  • Stay Visible - Marketing Promotions Company - Provided strategy and planning for participation in largest customer's national conference.
  • Advantage III Logistics Consulting LLC (start-up) - Developed corporate positioning, logo and brand identity, graphic guidelines, product positioning, marketing collateral, and web site content and navigation.
  • Contact Controls LLC - (start up) - Provided product sell sheet copywriting and layout direction.
  • In-House Marketing LLC - Assisted with business development, new web site development and content, and client project work (branding, marketing plans, web site RFPs, video production, and TV advertising).

Industries: Manufacturing, Marketing, Logistics, Retail, Banking, Hospitals, Energy, Printing

Oct 2002 - Mar 2008

Director, Marketing / Marketing Manager

Stora Enso North America

Directed the activities of a professional marketing team responsible for building corporate and product brand awareness and recognition for North American Division.

  • Successful repositioning of our top product line into the premium paper segment, capturing 25% market share. Market share was maintained when segment began decreasing by double digits annually.
  • Increased unaided brand awareness of premium products from 20% recognition rate to 60% through improved advertising, trade shows, print promotions and sales support.
  • Reduced total marketing costs by 28% through vendor negotiations and project evaluations while improving quality and effectiveness of advertising, printed promotions and sales tools.
  • Managed marketing communications and promotional execution for three new product launches as part of cross functional teams. Products exceeded sales expectations and budget goals in first 12 -18 months.
  • Reduced total advertising costs by 50% through publication and vendor evaluations and negotiations while increasing effectiveness and awareness.
Feb 1995 - Oct 2002

Director, Marketing / Director, Sales Administration / Manager, Sales Administration / Product Manager

Mitsubishi Imaging (MPM) Inc.

Reported directly to the President/CEO as a key person in the general management of the division;directed the activities of marketing and sales teams responsible for maintaining 75% market share;personally managed two major VAR and OEM accounts contributing to 35% of division's sales revenue; managed relationships with a dealer network to build and retain client loyalty; functioned as key contact with parent company; tracked and monitored sales; hired, trained and mentored new sales professionals.

  • Marketing and sales efforts resulted in revenue growth of over 500% in digital equipment products while maintaining 75% market share of consumables niche market and expanding core products into new market segments and applications.
  • Managed multiple product lines and coordinated new and improved product roll-outs, working with cross functional teams from manufacturing, marketing, sales, customer service, and technical support.
  • Assumed Project Leader role on development and successful completion of new company web site.
  • Appointed by the CEO to be one of three members of company's Information Systems Committee, responsible for reviewing, researching, recommending and implementing updates and changes to all operating, accounting, and communication systems.
Sep 1988 - Dec 1997

Licensed Realtor

Century 21 King Realty

Licensed Connecticut Realtor specializing in residential and new construction in Northern Fairfield County, CT.

Apr 1987 - Feb 1995

Product Brand Manager / Marketing Analyst / Sr. Customer Service Rep / Customer Service Rep
Sep 1986 - Mar 1987

Sales Representative

Solartron Industries


Aug 1981 - May 1986

BS Industrial Distribution

Clarkson University



Office equipment (fax, copier, printers)

MAC Adobe(Photoshp, Illustrator) and Quark

Microsoft Office(Windows, Excel, Powerpoint, Outlook)


Senior Level Marketing Manager

Results oriented manager with excellent leadership skills and use of personal management style to motivate, inspire and guide marketing and sales professionals. Exceptional communication skills enable strong working relationships with co-workers and vendors, and the ability to influence cross functional teams. Decision maker with sound judgment and the ability to see the overall picture, assess situations and make informed decisions. Committed to teamwork and continuous self-improvement at all times.

Strengths and Business Competencies

Marketing Strategy and Planning

Brand Management

Key Account Management

Product Positioning

New Product Launches

Vendor Management

Project Management

Print Production

Budget Creation and Management

Web Site Development and Content

Trade Show and Event Management


Pursuing full time career opportunities with companies where building brand awareness, increasing market share, and supporting sales growth are key corporate marketing objectives.


Coaching youth sports (baseball, basketball, football and soccer).  Certifed Cal Ripkin baseball coach.

Playing all sports (especially volleyball, softball, basketball and golf).

Carpentry/woodworking, reading, boating, and spending time at the beach.