Writing, photography, Renaissance art and architecture, pets especially Yellow Labradors and exotic parrots.
Freelance travel journalist contributing news and travel stories for two online columns as well as online magazine publications.
Digital Production Manager for ad agency based in Fort Lauderdale. Responsibilities include managing production of all interactive assets from banner ads to full-scale websites. Develop and execute SEO and social media marketing for agency as well as clients.
Skilled copy editor under contract with Disney Publishing Worldwide.
Constantly exploring new opportunities to develop my craft and passion for writing and all things digital.
Accustomed to managing multiple projects in a fast-paced environment and excel at cultivating and maintaining long-lasting business relationships - my specialty!
Digital Production Managment
SEO Content Writer
Internet Marketing Strategy
Social Media Marketing Strategist
Copy Editor for online magazine, print and eBook formats
Synergy Marketing Manager 2002-2007
The Walt Disney Company
Cultivated and managed relationships with various Disney business units to develop and execute joint promotional campaigns supporting Disney Parks Marketing strategies and objectives. Key accounts included Disney Online, Disney Publishing Worldwide, Disney Store and Adventures by Disney. Developed and executed consumer direct print and online campaigns that led to top three lead-generation programs in 2006.Received performance based bonus in 2005.
Freelance Copy Editor
Disney Book Group
Copy edited multiple print and eBook projects for Disney Publishing Worldwide including the following:
- Kingdom Keepers I and II by Ridley Pearson (ebook)
- The Birnbaum Official Guides to Walt Disney World and Disneyland
- Coffee table books including: "Disneyland Through the Decades," "Disneyland -- From Once Upon a Time to Happily Ever After," "Imagineers Guide to the Disney Parks," "The Disney Family Museum Book," Beauty and the Beast DVD supplement book, Disney Cruise Line "Building the Dream," and many others.
- Theme Park souvenir books for Florida and California destinations
- Legal nomenclature compliance review for all books.
Jan 2010 - Present
Digital Services Manager
Manager of digital asset production from strategy and creative brief, through execution and delivery. Projects include a full spectrum of digital assets from banner ads to robust websites. Manage interactive team resources to ensure productivity and on time delivery. Partner with the Account Service, Creative and Studio teams to ensure projects remain on strategy and within budget not to mention final delivery or launch.
Direct social media marketing for Starmark International as well as a number of agency clients. Proficient in Twitter, Facebook, LinkedIn, YouTube and SMS text messaging campaigns / broadcasts.
Coordinate production and distribution for weekly agency newsletters to account base and leverage social media networks to enhance reach.
Mar 2009 - Present
Freelance Travel Writer
Writer with proven experience in writing for multiple travel destinations around the world as well as reporting on local news and current events.Experienced in crafting articles to best promote the destination or report on local news with a strong emphasis on Search Engine Optimization to drive website visitation. Currently contributing as the Orlando International Travel Examiner and the Mount Dora Examiner.
Jan 1996 - Mar 2009
Manager, Internet Strategy and Business Management 2007-2009
The Walt Disney Company
Directed online marketing strategy and planning for Disneyworld.com domestic and six international web sites.Managed on-going website updates, promotions and special offer campaigns.
·Developed integrated online campaigns in partnership with the Walt Disney World brand and segment teams to ensure a full cross-channel strategy was fully leveraged.
·Led cross-functional teams to produce award winning websites.
·Partnered closely with International teams in the United Kingdom, Canada and Latin America
·Received salary promotion and bonus based on performance after nine months
·Ensured an effective SEO strategy on all projects.
·Analyzed tracking data and reported results back to the business partners.
Content and SEO writer for vacation rental website concentrating on various U.S. destinations.
On masthead with Destinations Travel Magazine. Copyediting since October 2010.
Completed multiple Disney branded theme park, animated feature and general Walt Disney Company book projects.
Feature article about Creek Ranch in November 2010 issue of "Destinations Travel Magazine." Circ: 1.5M. Monthly visitation: 250K.
Bachelor of Science
Ramapo College of New Jersey
Co-Major: Environmental Studies
Ramapo College of New Jersey, Mahwah, NJ