JWT is the world's best-known marketing communications brand. One of the United States largest and world's fourth-largest advertising agency; formerly J. Walter Thompson.
Manage regional Ford brand advertising, promotions, sponsorships and events for the Mid-South Ford Dealers Advertising Fund a geographical area that includes 13 media markets. Supervise an Account Executive and an Accountant assigned to the Mid-South region. Exercise full P&L responsibility for a $20 million annual budget. Manage media planning/buying and creative executions. Interface with the media planning director and creative director and their teams. Supervise all television, interactive digital, radio, print, direct mail, outdoor, sponsorships, promotions and events. Serve as client contact and maintain client relations. Organize and lead a monthly Board of Directors meeting; present and recommend creative, media schedules and budgets for approval.
·Created more than 2.5 million annual interactive impressions per year by enhancing Ford’s sponsorships with professional sports franchises utilizing innovative arena vehicle displays.
·Initiated and managed the development of the first consumer and dealer website for the Mid-South Ford Dealers, generating over 1 million hits in the first 10 months.
·Directed the creation and execution of an awareness campaign and advertising model for the philanthropic efforts of the Ford Motor Company in Nashville, TN. Campaign contributed to increased sales of 9%. The Nashville model was rolled out to 10 larger US markets.
·Negotiated Ford to be “Official Truck” of the University of Arkansas Razorbacks and developed a TV and radio campaign to run during football season. Campaign results contributed to Ford’s share in Arkansas increasing by 6% over the prior year, while Chevy’s share decreased 1.5%.
·Initiated and guided the promotional and sponsorship strategy shift to South Eastern Conference college sponsorships and the University of Memphis Basketball program, saving the client more than $200K annually. Enhanced exposure of the Ford brand and its products by over 4 million annual event impressions. Negotiated “Official Truck” status at Ole Miss, Mississippi State, University of Arkansas, and University of Memphis at no additional cost to client.