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Work experience

Account Executive

Bozell Worldwide

1992-1994

Managed regional Chrysler brand advertising, promotions, sponsorships and events for the Orlando Chrysler Dealers Advertising Association and Southern Florida Chrysler Dealers Advertising Association. Exercised full P&L responsibility for an $8 million annual budget and reconciled cash flows to monthly statements.

·Generated an annual $2 million advertising budget increase by selling incremental assessment to Orlando CPDAA.

Account Supervisor

Bozell Worldwide

1994-1998

World’s 14th largest advertising agency with 51 offices in the 1990’s. Famous for its Jeep and Milk Mustache ads; merged with Foote Cone & Belding.

Managed regional Chrysler brand advertising, promotions, sponsorships and events for the Mid-South Chrysler Dealers Advertising Association. Covered an 8-market region. Exercised full P&L responsibility for a $5 million annual budget and reconciled cash flows to monthly statements. Traveled twice to Taiwan at the request of Chrysler client.

·Helped create and organize the Taiwan Chrysler Dealer Advertising Association for funding of advertising to support the sale of Chrysler vehicles. Generated the first billings of a dealer advertising association outside of North America for Bozell.

·Generated an annual $1.5 million advertising budget increase by selling incremental assessment to Mid-South CPDAA.

Adjunct Faculty Instructor

2008

National University is the second-largest, private, nonprofit institution of higher learning in California.

Taught graduate level online course COM:625 - Communication Campaign Management.

Account Supervisor

1998-2000

A multinational advertising agency now known as Draft FCB. Clients included AT&T, Levi Strauss and Co., Nabisco, and the Chrysler brands.

Managed regional Chrysler & Jeep brand advertising, promotions, sponsorships and events for the Mid-South Chrysler & Jeep Dealers Advertising Association; covered an 8-market region. Exercised full P&L responsibility for a $12 million annual budget and reconciled cash flows to monthly statements.

·Generated an annual $1.75 million advertising budget increase by selling incremental assessment to clients.

·Created a test drive retail activation promotion where 1,200 Chrysler & Jeep test drives were initiated in exchange for 2,400 concert tickets valued at $60,000. Secured additional sales through added value media and tickets at no additional charge to the client.

Account Supervisor

BBDO

2001-2006

BBDO Worldwide was recently named the "Most Awarded Agency Network in the World" by The Gunn Report; with 15,000 employees in 287 offices in 79 countries.

Managed regional Dodge brand advertising, promotions, sponsorships and events for the Southern Dodge Dealers Advertising Association and Southern Dodge Truck Marketing. Oversaw combined operating budgets totaling in excess of $15 million annually. Coordinated media planning and media buying. Negotiated and executed strategic alliance affiliations with media, event venues, cause marketing and sports sponsorships. Initiated retail marketing activities to generate consumer traffic and build brand awareness.

·Created, spearheaded and managed the “Give Red, Give Green” promotion with FOX 13, Lifeblood and local Dodge, Chrysler & Jeep dealers to raise awareness for the critical need for blood donations during the holiday season. Lives and health were positively impacted throughout greater Memphis with increased donations.

Vice President, Senior Account Supervisor

JWT/Retail First

2006-Present

JWT is the world's best-known marketing communications brand. One of the United States largest and world's fourth-largest advertising agency; formerly J. Walter Thompson.

Manage regional Ford brand advertising, promotions, sponsorships and events for the Mid-South Ford Dealers Advertising Fund a geographical area that includes 13 media markets. Supervise an Account Executive and an Accountant assigned to the Mid-South region. Exercise full P&L responsibility for a $20 million annual budget. Manage media planning/buying and creative executions. Interface with the media planning director and creative director and their teams. Supervise all television, interactive digital, radio, print, direct mail, outdoor, sponsorships, promotions and events. Serve as client contact and maintain client relations. Organize and lead a monthly Board of Directors meeting; present and recommend creative, media schedules and budgets for approval.

·Created more than 2.5 million annual interactive impressions per year by enhancing Ford’s sponsorships with professional sports franchises utilizing innovative arena vehicle displays.

·Initiated and managed the development of the first consumer and dealer website for the Mid-South Ford Dealers, generating over 1 million hits in the first 10 months.

·Directed the creation and execution of an awareness campaign and advertising model for the philanthropic efforts of the Ford Motor Company in Nashville, TN. Campaign contributed to increased sales of 9%. The Nashville model was rolled out to 10 larger US markets.

·Negotiated Ford to be “Official Truck” of the University of Arkansas Razorbacks and developed a TV and radio campaign to run during football season. Campaign results contributed to Ford’s share in Arkansas increasing by 6% over the prior year, while Chevy’s share decreased 1.5%.

·Initiated and guided the promotional and sponsorship strategy shift to South Eastern Conference college sponsorships and the University of Memphis Basketball program, saving the client more than $200K annually. Enhanced exposure of the Ford brand and its products by over 4 million annual event impressions. Negotiated “Official Truck” status at Ole Miss, Mississippi State, University of Arkansas, and University of Memphis at no additional cost to client.

Education

Bachelor of Arts

University of Toledo, Toledo, OH

Master of Arts

Fairfield University, Fairfield, CT

Certifications

Silver Addy - Mixed Media Campaign/ National Consumer

American Advertising Federation - Memphis

Best Bio

VisualCV.com

MY WORK

VISUALCV - BEST BIO

SILVER ADDY AWARD

Offices

Serve as Director for Leadership Memphis Board  (2013 - 2016). Serve as Alumni Fund Raising Liason.

Served two-three year terms as an Elder and chaired the Adult Education Ministry, Singles Ministry, Caring Ministry and Nomination Committee for Deacons and Elders at Hope Presbyterian Church, Memphis, TN. Hope is the largest church in Tennessee with over 6500 active members and is still growing.  Have served as a Deacon involved with the Samaritan Fund. Also consulted in re-vamping Deacons into teams based on geographical areas to better care for Hope's membership.

Professional Membership

Leadership Memphis - Class of 2013

AAF Memphis - Formerly Lead Student Development Iniative

University of Memphis - Journalism/Advertising - Serve on Advisory Board

Summary

Jeff Rower is a Senior Advertising Executive with 20 years of experience in a broad range of marketing communication disciplines. His positions have been with some of the world’s most prominent advertising agencies. Mr. Rower’s strengths include leadership, innovation and persuasion. His specific expertise is in account and brand management, and promotions and sponsorships. Mr. Rower is known for developing strategic alliances and partnerships, encouragingadvertising talent to create breakthrough campaigns, and effectively managing costs.

Mr. Rower has an extensive history of penetrating markets and forging long-term business-to-business relationships. He has managed numerous regional advertising campaigns, and has been involved throughout his career with product launches for the Chrysler and Ford brands. Mr. Rower is recognized for his ability to build integrated marketing campaigns, as well as to lead and inspire teams to surpass corporate objectives. He fosters revenue growth through message and channel alignment and media partner recruitment. He also adds value to the client relationship by establishing consultative, value-based marketing that enhances the selling process. As an expert at elevating name/brand differentiation and recognition, Mr. Rower is able to generate leads in both growing and mature markets.

Representativeaccomplishments include:

  • Organized the Taiwan Chrysler Dealer Advertising Association to fund advertising and support sales. Generated first DAA billing outside of North America for Bozell Worldwide.
  • Supervised the development of media plan and communication campaign promoting Ford’s philanthropic efforts in Nashville, contributing to a 9% sales increase.
  • Created dynamic vehicle displays seen by over 2.5 million visitors to FedEx Forum and Bridgestone Arena, and saved the client $1 million annually in negotiations.
  • Negotiated Ford to be “Official Truck” of the University of Arkansas Razorbacks and developed a TVand radio campaign to run during football season,resulting in Ford’s truck share increasing 6% while Chevy’s share decreased 1.5%.

Mr. Rower earned an M.A. from the Graduate School of Communication at Fairfield University, Fairfield, CT. He also holds an undergraduate degree in Journalism with a concentration in Advertising/Public Relations from the University of Toledo in Toledo, OH.

Mr. Rower is a graduate of the Leadership Memphis class of 2013 and serves on the LM Board of Directors. He has served as an Elder at Hope Presbyterian Church, where he has chaired the Caring, Nominating, Adult Education, and Singles ministries. He is also a member of the American Advertising Federation of Memphis, where he has led the Student Development initiative. Mr. Rower enjoys drawing and painting, and appreciates many forms of art.

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