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Jeffrey W. Ouellette

Built Asset Industry Technology & Culture Progress Advocate


Melding end user experiences, expectations, and needs with market trends and software development strategies to create product messaging and enable its deployment.

Accomplished communicator skilled in delivering information in many different formats, from print to web, video, and live presentations.

Highly adaptable with broad experience in a variety of businesses, roles, and projects, internationally and domestically, building and strengthening relationships between stakeholders and across organizations.

Extensive experience with, knowledge, and demonstration of practical industry technologies and processes.

Evaluation, development, and deployment of tools and processes aimed at improving team output quality and operating efficiency.

Work experience

August 2016Present

Progress Advocate

An independent consultant for the built asset industry, focusing on clients with openBIM® needs -including technical, process, and organizational issues. 

Jul 2012August 2018

Sr. Architect Product Specialist, Product Marketing


As a Senior Product Specialist - Architecture, in the Product Marketing division, I continued to have richly varied roles influencing the understanding of CAD and BIM technologies for customers and the AEC industry.

In addition to many of my previous responsibilities as a BIM Specialist, my role as a Product Marketing team member involved:

  • Development of product messaging and collateral;
  • Development of internal tools & processes for product marketing;
  • Direct customer engagement for product feedback and customer success support;
  • Industry engagement as a subject matter expert for BIM, and especially interoperability, topics;
  • Assistance with strategic partner development, evaluating product-to-product workflows and crafting resulting market messaging and collateral.
Mar 2006Jul 2012

Content Developer & BIM Specialist, Integrated Practice


As a BIM Specialist, in the Integrated Practice division, I had richly varied roles influencing the understanding of CAD and BIM technologies in the AEC industry and the development of Vectorworks Architect, including:

  • Research of topical BIM technologies, processes, standards, and workflows, including analyzing competitor and strategic partner solutions.
  • Collaborating with Nemetschek Vectorworks software engineering staff to test, review, design, and manage the development of various features for several releases of the application, including: 
    • IFC import/export functionality & certification; 
    • Doors, Windows, Stairs & Framing Member objects
    • Keynotes; 
    • New standardized object dialog interface;
    • Visual Scripting
  • Collaborating with other software developers supporting BIM workflows and interoperability between products, focusing primarily on the use of Industry Foundation Classes (IFC)
  • Creating examples of best practice methods of using the Vectorworks Architect software for Building Information Modeling (BIM).
  • Acting as a liaison to the professional community, educating architectural and other AEC industry professionals about Vectorworks as a BIM technology and how it is incorporated in BIM workflows. This includes presentations to national and international audiences, in the US, Japan, Norway, and the Netherlands
  • Facilitating Vectorworks Architect customers' implementation of BIM techniques and workflows in their practices and services to their clients.
  • Implementation of "open BIM" messaging for  Vectorworks, Inc.
Jul 2005Mar 2006

Project Manager

Antenora Architects LLP

Custom residential projects

Notable Projects:

  • Volente Lake House, Guest House - Volente (Lake Travis), Texas
  • SoCo House on Eva Street - Austin, Texas
  • Garner Avenue Residence - Austin, Texas
Apr 2002Jun 2005

Self-Employed Contractor

Atelier Ouellette

Freelance design and production services

Notable Projects:

  • REALMdanceproject promotional materials and digital photography
  • Kathy Dunn Hamrick Dance Company promotional materials and digital photography
Nov 2002May 2005

Designer/Project Manager

Studio Momentum Architects, PC

Contract services for custom residential and graphic design

Notable Projects:

  • Rosedale Residence - Austin, Texas
  • Kelsey Residence Remodel and Addition - Austin, Texas
  • High House, Student Commune - Austin, Texas
Jun 2002Jan 2003

Production Assistance

DLB Architect

Contract services for construction document production of dental clinics and custom residential projects

Notable Projects:

  • Ferguson Dental Clinic - Austin, Texas
  • Hicks Residence Addition and Remodel - Austin, Texas
Nov 1999Mar 2002

Project Manager

Chris Lewis Architects

Custom residential, restaurant, dental clinic, and commercial office projects

Notable Projects:

  • Cypress Creek Office Park - Cedar Park, Texas
  • Sunchase Plaza Office Park - Cedar Park, Texas
  • Sandy Creek Marina Beach Bar - Volente, Texas
  • Pool Cabana, Private Residence - Austin, Texas
  • Oral/Maxillofacial Surgery Suite - Cedar Park, Texas
Oct 1998Nov 1999

Project Manager

Studio Mosaic (defunct)

Custom residential and commercial office projects

Notable Projects:

  • Medical Office Building (with Chris Lewis Architects) - Cedar Park, Texas
  • Jolly Residence Addition - Austin, Texas
  • Azalea Residence - Dallas, Texas
Nov 1997Sep 1998

Project Manager

Jackson Galloway Associates, PLLC (formerly Jackson Galloway + Collier)

Religious, educational and custom residential projects

Notable Projects:

  • McEntire Residence - Westlake, Texas
  • Renovations and Additions, First Presbyterian Church - Austin, Texas
  • Renovations and Additions, First Presbyterian Church - Georgetown, Texas
  • New Worship Center, First Baptist Church (with Overland Partners, Inc,) - Georgetown, Texas
Jul 1996Oct 1997

Project Manager

Eleven Thirteen Architects, Inc.

Restaurant, educational, and custom residential projects    

Notable Projects:

  • Franchise Expansion Stores, Red River Barbeque & Grille - Columbia, Maryland & Reston, Virginia
  • Renovations & Additions, Brooke Elementary School, AISD - Austin, Texas
Jan 1995Apr 1996

Intern Architect

Rohrbach Associates PC (formerly Rohrbach Carlson)

Medical research, religious, retail, hospitality, institutional, and educational projects

Notable Projects:

  • Hub-Co Credit Union - Keokuk, Iowa
  • Oncology Center, Mercy Hospital and The University of Iowa Hospitals & Clinics - Iowa City, Iowa
  • BL-3 Suite Research Lab, Veterans Administration Medical Center - Iowa City, Iowa
  • Quadrangle and Hillcrest Restroom Renovations, University of Iowa Residence Halls - Iowa City, Iowa
Jun 1993Dec 1994

Intern Architect

OPN Architects

Institutional, educational, and commercial office projects    

Notable Projects:

  • New Middle School, Linn-Mar Community School District - Marion, Iowa
  • Existing Facility Renovation & Expansion, Jane Boyd Community House - Cedar Rapids, Iowa
  • Telemarketing Headquarters - Cedar Rapids, Iowa


Aug 1987May 1993

Bachelor of Architecture

Iowa State University

AECO Software Experience

Vectorworks Architect (

15+ Years Experience

Vectorworks Architect is a highly effective tool for creating, editing, managing, and documenting Building Information Models. 

Industry Foundation Classes (IFC) (

8+ Years Experience, (Currently in use)

IFC is "...a common data schema that makes it possible to hold and exchange data between different proprietary software applications. The data schema comprises information covering the many disciplines that contribute to a building throughout its lifecycle: from conception, through design, construction and operation to refurbishment or demolition." This includes familiarity with schema versions IFC2x3 and IFC4.

Solibri Model Checker (

8+ Years Experience, (occasional use)

Solibri Model Checker is an indispensable tool for validating, coordinating, and querying Building Information Models.

Autodesk Revit (

8+ years experience (occasional use)

Autodesk's flagship building information modeling (BIM) platform.

SketchUp ( )

8+ years experience (occasional use)

Easy 3D modeling. A digital pen and napkin tool.

ArchiCAD (

2 Years Experience, (Last Used 10+ years ago)

ArchiCAD is the original digital virtual building (aka BIM) software for architects.

AutoCAD (

10+ Years Experience, (Last Used 15+ years ago)

The most well-known name in Computer-Aided Design (Drafting).


3+ Years Experience, (Last Used 20+ years ago)

An early alternative to AutoCAD, originally DOS-based, later updated for use in Windows operating systems.

Other Software/Tools

Microsoft Word, Excel, PowerPoint, OneNote & Outlook


iMeet Central




Adobe Photoshop, InDesign & Illustrator

Google Drive, Docs & Sheets

Citrix GoToMeeting/GoToWebinar

Cisco WebEx

Business Travel

Belgium: Ghent & Leest

China: Beijing & Jinan

Czech Republic: Prague

Finland: Helsinki

Germany: Munich & Berlin

Hungary: Budapest

Japan: Tokyo, Kyoto & Osaka

Netherlands: Amsterdam, Rotterdam, Leiden, Gouda &  Arnhem

Norway: Stavanger, Oslo & Bergen

Romania: Bucharest

UK: London & Glasgow

USA.: Los Angeles, CA; San Francisco, CA; Denver, CO; Washington, D.C.; Miami, FL; Tampa, FL; Atlanta, GA; Chicago, IL; New Orleans, LA; Boston, MA; Baltimore, MD; Minneapolis, MN; New York, NY; Syracuse, NY; Portland, OR; Philadelphia, PA; Chattanooga, TN; Nashville, TN; Dallas, TX; Houston, TX; San Antonio, TX; Bellingham, WA; Seattle, WA; 

South Korea: Jeju & Seoul

Personal Interests


Technical, Marketing & Creative Writing

Science Fiction / Fantasy Literature

Cultural Exploration (Food, Music, Art & Architecture)