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Professional Achievements

  • Committee Member for ADMA QLD since 2009, 2010 and 2011
  • Guest lecturer for ADMA in 2009, 2010 and 2011
  • Guest lecturer for QUT in 2010
  • Finalist in the ADMA Awards in 2008
  • Contributed to execution of winning campaign in ADMA Awards 2006

Overview

The Present With nearly 10 years experience across functional, creative and strategic roles, Jeffrey lives and breathes Social Media and Direct Marketing. He’s believes individualised communications, testing and data insights are the key to +ROMI and understands the need for marketing to contribute to business growth.

He has experience working with the countries best brands, including Telstra, Suncorp, National Australia Bank, BOQ, AGL, Lufthansa, Surf Life Saving QLD and MS Society.

Jeffrey builds strong relationships based on transparency and humour with a view that all stakeholders are “accountable and equal partners in future success”.

As an ADMA QLD Committee member and guest presenter at a number of DM educational courses, Jeffrey respected in the industry and continues to develop strong relationships with market leaders.  The Future

The penteration of Social Media into the marketing mix and the power of digital channels make it an exciting time for his next career move. His skills will suit a forward thinking organisation seeking a flexible and resourceful marketer to help:

  • Connect with their audience in Social Channels
  • Develop and plan marketing communications (CRM)
  • Improve data profiles and warehousing systems
  • Acquire new customers that are worth keeping
  • Retain customers and increase their value
  • Manage customer comms including e-newsletters
  • Support ATL activity with print/digital content
  • Produce and manage internal communications
  • Generate and curate content for corporate website and intranet (CMS)

Work experience

Jul 2008Present

DIGITAL AND DIRECT MARKETING SPECIALIST

SEMA

I work with a variety of businesses to develop strategy and deploy campaigns across digital and traditional channels. Including:

  • GIO to retain their personal insurance customers
  • ACN to surprise and delight their mobile phone consumer base
  • Bank of Queensland to capture competition entries
  • Telstra cleanse and enrich their customer profile data
  • Lufthansa to acquire new members to their sales program
  • Telstra to stimulate foot traffic into their retail stores
  • Vodafone to acquire new business customers
  • Telstra to motivate staff with internal communications

Specifically, involving the skills to:

  • Plan, implement, coordinate and report on data driven direct and digital marketing initiatives (for acquisition, retention and growth) that deliver +ROMI.
  • Work with customers to help them improve results with modern marketing methods including: Advanced data driven individualisation, email Marketing, PURLs, Social Influence Marketing, Micro-segmentation, Transpromo and Mobile Marketing.
  • Develop concepts, write copy and brief creative for designs to strengthen brands & drive action.Liaise with stakeholders across the breadth of processes involved in the science and art of digital and marketing, including advertising agencies and data analytics providers.
  • Manage projects and budgets with a priority on quality, adherence to schedule and ROI.
  • Support the sales staff to grow the business by presenting our services and assisting with proposals/estimates.
Feb 2002Jun 2008

DIGITAL AND DIRECT CAMPAIGN MANAGER

SEMA

During my time in this role, I was responsible for campaign management services and delivery to market on-time and on-budget. Campaigns where TTL and BTL using print, mail, mobile, web, voice and multi- channels.

  • Meet with clients to understand campaign deliverables, priorities, budget and time frames.
  • Prepare briefs and document to suit the needs of operational, IT and creative departments.
  • Build close and flexible relationships with stakeholders to coordinate processes and (where appropriate) provide leadership and expertise.
  • Ensure expectations on time frames, costs and risks are realistic and achieved.
  • Manage projects, budgets and reports on quality, adherence to schedule and ROI.
  • Monitor activities and quality control stages (proofing, sampling and audits).

Education

Short Course

Australian Direct Marketing Association (ADMA)

Full details on the course are available here

This confirmed the viability and effectiveness of my "writing for the reader" approach. I gained tools & insight to improve my process of concept/creative and copy development. I was also encouraged to edit aggressively. (This paragraph was much longer when I started...)

Jan 2010Aug 2010

Certificate

Australian Direct Marketing Association (ADMA)

Full details on the course are available here

This course formalised my self education (gained by industry experience and personal research) into the role Digital channels play within the marketing mix. Course covered paid media, Mobile/Web/Email channels, SEO/SEM and Social Media Marketing. Focus was made on strategy development, web analytics, tracking/reporting and the role of data in digital marketing.