DIGITAL AND DIRECT MARKETING SPECIALIST
I work with a variety of businesses to develop strategy and deploy campaigns across digital and traditional channels. Including:
- GIO to retain their personal insurance customers
- ACN to surprise and delight their mobile phone consumer base
- Bank of Queensland to capture competition entries
- Telstra cleanse and enrich their customer profile data
- Lufthansa to acquire new members to their sales program
- Telstra to stimulate foot traffic into their retail stores
- Vodafone to acquire new business customers
- Telstra to motivate staff with internal communications
Specifically, involving the skills to:
- Plan, implement, coordinate and report on data driven direct and digital marketing initiatives (for acquisition, retention and growth) that deliver +ROMI.
- Work with customers to help them improve results with modern marketing methods including: Advanced data driven individualisation, email Marketing, PURLs, Social Influence Marketing, Micro-segmentation, Transpromo and Mobile Marketing.
- Develop concepts, write copy and brief creative for designs to strengthen brands & drive action.Liaise with stakeholders across the breadth of processes involved in the science and art of digital and marketing, including advertising agencies and data analytics providers.
- Manage projects and budgets with a priority on quality, adherence to schedule and ROI.
- Support the sales staff to grow the business by presenting our services and assisting with proposals/estimates.