Director of E-Commerce
Currently in charge of all Marketing functions for $155 million per year retail consumer electronics E-Commerce business. Lead marketing efforts in Search Marketing, SEO, Comparison Shopping, Affiliate Marketing, Social Network Marketing, Blog Campaigns, Email Marketing and Retention, Loyalty programs and 3rd Party Marketplace platforms such as eBay and Amazon.
- Supervise all interactive marketing projects such as PPC, CPA, SEO SEM and Affiliate Marketing. Manage all internet (Digital Media), TV and Print marketing/advertising for website branding.
- Oversee annual marketing budget of $15 Million and helped reduce overall advertising expenses from 9% of revenue to 4%
- Manage all content, product and design on main e-commerce sites butterflyphoto.com, buyersedge.com, lcdtvs.com & plasmabay.com.
- Introduced new Email Marketing methods via Email Triggers to increase repeat customer business and overall Customer Retention. Currently 2 Million emails per month sent using over 25 ad variations.
- Training marketing department in research, analysis, and new product offerings plus Advertising, Creative/Content, Interactive Marketing.