Jeffrey Tower

Jeffrey Tower

Summary

-Progressive leadership of major Internet, CRM and E-Commerce business projects

-Drive top-line and bottom-line growth through innovative project development

-Unique, proactive strategist that uses qualitative and quantitative data to guide marketing decision-making

-Experienced team management and strong leadership capabilities

Work History

Work History
Mar 2008 - Present

Director of E-Commerce

Butterflyphoto.com

Currently in charge of all Marketing functions for $155 million per year retail consumer electronics E-Commerce business.  Lead marketing efforts in Search Marketing, SEO, Comparison Shopping, Affiliate Marketing, Social Network Marketing, Blog Campaigns, Email Marketing and Retention, Loyalty programs and 3rd Party Marketplace platforms such as eBay and Amazon. 

  • Supervise all interactive marketing projects such as PPC, CPA, SEO SEM and Affiliate Marketing. Manage all internet (Digital Media), TV and Print marketing/advertising for website branding.
  • Oversee annual marketing budget of $15 Million and helped reduce overall advertising expenses from 9% of revenue to 4%
  • Manage all content, product and design on main e-commerce sites butterflyphoto.com, buyersedge.com, lcdtvs.com & plasmabay.com.
  • Introduced new Email Marketing methods via Email Triggers to increase repeat customer business and overall Customer Retention. Currently 2 Million emails per month sent using over 25 ad variations.
  • Training marketing department in research, analysis, and new product offerings plus Advertising, Creative/Content, Interactive Marketing.
2004 - Present

Partner

Tzfat Gallery
  • Partner in a Fine Art and Jewelry boutique.
  • Managed 6 sales representatives in 2 locations.
  • Implemented training on CRM systems for new employees.
  • Manager all PPC, Affiliate and E-Mail Marketing for the Galleries two locations.
2006 - 2008

Director of E-Commerce

Amatteroffax.com
  • Introduced new methods of online advertising through multi-channel marketing, PPC, interactive marketing, ad word marketing and shopping comparison site campaigns. Operated within a defined annual budget while spreading the cost over a 40,000sku inventory (drop-ship) and creating positive ROI's.
  • Supervised all SEO, SEM and Technology teams involved in market efforts. Maintained and regulated all web content while introducing and implementing new e-commerce technologies.
  • Increased companies online approval ratings from 'Below Average' to '5 Star Trusted Store status in all major shopping comparison sites. Managed a customer service team of 10 reps and implemented new methods such as outbound and proactive customer service. Responsibilities included training new reps, product training, phone and service etiquette, service tickets and conflict resolutions.
2002 - 2004

Project Manager, Sales Manager

  • Supervised all out-bound telemarketing/sales initiatives including Toucan (UK, IDT Europe), Winstar, LD Winbacks, IDT Connect and two separate projects for IDT's pre-paid calling cards via telemarketing, lead generation and E-Commerce - PPC, CPA and Affiliate Marketing. Successfully expanded all customer retention projects.
  • Implemented policy and new business plans, sales quotas, developing marketing strategies, sales and product training. Identified untapped markets throughout the U.S., Developed and directed new outbound Lead Generation projects.
  • Expanded sales team from 20 to 300 representatives over all projects.
1999 - 2002

Project Manager

Mountain View Systems
  • Developed and implemented sales/marketing initiatives and methods for online educational materials and aids for students with a marketing emphasis on distance learning students.
  • Major concentration on SEO, adwords, web marketing via online banners and link sharing.
  • Managed team of seven sales reps responsibilities included product training, phone/email etiquette, up-selling and trouble shooting.

Education

Education
Sep 2008 - Present

MBA

Keller School of Management
Sep 2005 - May 2007

B.A.

Fairleigh Dickinson University

Skills

Skills

E-Commerce & Internet Marketing

Affiliate Marketing - Commission Junction, Google (ConnectCommerce) & Linkshare. E-Mail Marketing, Trigger Marketing - Email Labs, LyrisHQ, ConstantContact. Content Writing Development & Management - Efluent, LyrisHQ. Usability Analytics - Coremetrics, LyrisHQ, Google Analytics. On/Off Page SEO Comparison Shopping Management Google Base Optimization Interactive Project Management

Trigger Email Marketing Launch